Presentation to the Council on Government Ethics Laws 2010 on Engaging the Public Through Social Media by Alysoun McLaughlin, Public Affairs Manager, District of Columbia Board of Elections and Ethics

1. To Tweet or Not to Tweet: Engaging the Public Through Social Media Alysoun McLaughlin District of Columbia Board of Elections and Ethics 202-727-2511 amclaughlin@dcboee.org @DCBOEE @alysoun

6. Social Media Model: Election Commission of Knox County, Tennessee

7. Social Media Model: Election Commission of Knox County, Tennessee

8. Social Media Model: Los Angeles County Registrar-Recorder/Clerk

9. Social Media Model: Los Angeles County Registrar-Recorder/Clerk

10. Social Media:Where Does it Belong in Your Toolkit?

11. Getting Started:Keep It Simple. Test the Waters.

12. Getting Started:Reach Out to Your Audience on Twitter

13. Getting Started:Livetweet What Candidates, Reporters Want to Know

14. Getting Started:Livetweet What Candidates, Reporters Want to Know

15. Getting Started:Your Audience Appreciates the Effort

16. Getting Started:Your Audience Appreciates the Effort

17. Integrating Your Online Presence:Cross Promotion of Wait Time Indicator, Web Videos

18. Integrating Your Online Presence:Cross Promotion of Early Voting Wait Time Indicator

19. The Right Message for the Right Audience:Great for Data that Doesn’t Deserve a Press Release

20. The Right Message for the Right Audience:Time-Sensitive Information On the Go

21. The Right Message for the Right Audience:Sometimes 140 Characters is All You Want to Say

22. The Right Message for the Right Audience:Sometimes 140 Characters Can Go a Long Way

23. The Right Message for the Right Audience:Fast Information/Quotes for Reporters on Deadline

24. The Right Message for the Right Audience:Listen and Respond When You Are Their Audience

25. The Right Message for the Right Audience:Handle Humor With Care

26. Social Media:Conversation Happens – With or Without You