E!UK Marcel Udo - The Future Of Banner Advertising And Rich Media

1. The Future of Banner Advertising

3. Banner Advertising is dead!!

6. Online Display Advertising is in next phase

12. 150 times more interactions to CTR!

13. C A S E S T U D Y Special Ops Media and Universal Music Case Study: The Police The Police expandable ad features eight (8!) full-length videos of some their greatest hits, as well as its own in-banner jukebox, send to a friend and more Richer Results: • Total Interaction Rates averaged as high as 24.6% • Unique Interaction Rates averaged as high as 8.4% • Interaction times averaged 19.1 seconds across all sites (and averaged as high as 31.5 seconds on one site) • Campaign was a huge hit with Police fans and industry insiders

14. C A S E S T U D Y 65 Media and Activision Nail the Trick with Interactive Video teach users how to play the game "Nail The Trick" is a key and defining gameplayfeature in Tony Hawk's Project 8. An entirely new way to play the game, "Nail The Trick" mode gives precision control over how you move your feet to flip the skateboard. Using dual analog stick motions, you can create your own unique skate tricks --even during a combo --as you watch the action unfold in slow motion.

15. C A S E S T U D Y Levi’s uses Video Ads to Showcase the New High-Tech Jeans –Multiple interactive videos highlight built-in iPod functionality Levi’s RedWire << In the ad’s opening, actors adjust the iPod controls in their RedWirejeans and then dance where the music takes themUpon mouseover, the video ad expands and offers the ability to click on features that pop embedded videos for even closer inspection of the jeans’ features >>Richer Media: • Showcase the iPod features or Levi’s RedWirejeans by shooting web-only video to engage audiences • Interactive feature videos let users investigate further for even more detail of the jeans’ high-tech features Richer Results: • Average interaction times as high as 59 seconds • Total CTRs as high as .61 percent

16. Case Study: Sony Pictures “ Kung Fu Hustle”DVD release : 1)Ad appears in-page and EyeWonder video starts instantly… 2)User rolls over the ad and the video elegantly spins out of the banner and… 3)Resolves to an expanded video window of any size up to 400x300 (and can also feature additional interactivity). Upon completion of the video, or when the user clicks the “Close” button, the video automatically spins back into its original window in the contracted ad The success of the ad unit is already clear: Expand rates were as high as 9% Total interaction rates as high as 16%. Bladimiar Norman at Sony Pictures Digital calls it &quot;one of the coolest units we have done yet&quot;. This is an online video ad campaign that truly packs a punch!

17. C A S E S T U D Y Adidas/Foot Locker 1) Floating ad opens with video of a graffiti artist walking across the web page Richer Media: • Combine web-only video and floating ad formats to make an extremely compelling and memorable online statement • Traffic this compelling creative to hip-hop and other target sites to reach the ideal custom product audience Richer Results: • Average time viewed as high as 23.17 seconds • Total click-through rates (CTR) as high as 5.74 percent! This campaign is truly unique,and the floating ad format has never looked (or performed) better.

18. Standard reporting Video Interactions Tracked: Video Play Video Pause Video Stop Video Replay Audio On Audio Off Percent of Video Viewed Total Video Requests Video Bandwidth Breakdown Non-Video Interactions Tracked: Panel Expands Panel Contracts Brand Interaction Time/ Average Time of Total Interactions Interactions by Sequence Number Interactions by Type Total Click-throughs Click-through by Name CTR Percentage Summary Parameters Tracked: Total Interactions Unique Interactions Percentage of Total Interactions Impressions by Date/ Hour Total Impressions Percentage of Total Impressions Total Click-throughs Total CTR Percentage

19. Demos

20. Marcel Udo +31 6 29 01 35 01 www.eyewonder.com Richer Media. Richer Results. Actual End, but we have more >>

22. Brand Impact & Awareness Brand Interaction & Favorability Direct Response & Acquisition Brand Advocacy & Endorsement Instant Play Video Ads User-Initiated Video or Rich Media Ads Custom Site Ads EyeWonder :: Richer Media Campaigns

27. Marcel Udo +31 6 29 01 35 01 www.eyewonder.com Richer Media. Richer Results. Really ended! Thank you