Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!

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Almog Koren

Technology Entertainment & Humor

The ultimate server platform for game developers! www.scoreoid.net
WELCOME
Going above and beyond the standards
how to engage with your players!

The ultimate server platform for game developers! www.scoreoid.net
WHO AM I?
Interactive Developer,
Entrepreneur
Almog Koren
Worked with Nokia, Intel,
Rim and more.
Speak at events like
Casual Connect Kiev, GameIS, ect..
Active in the community
(Adobe ACP, UG Manger,
Flash Israel)
Interactive developers & designer
under “Almog Design”
Founder of Scoreoid
(Startup)

The ultimate server platform for game developers! www.scoreoid.net
Showcase
Examples
51
Start
Welcome
Why?
Presenting why
2
How
Ideas
3
Analysis
Charts & Stats
4
End
Questions
6
AGENDA

The ultimate server platform for game developers! www.scoreoid.net
HOW
Additional Comment
Yey!
THINK OUTSIDE THE BOX
Newsfeed
Notifications (push)
In game messages
Newsletters
Social
SMS
Other players
Direct marketing

The ultimate server platform for game developers! www.scoreoid.net
HOW: BEST PRACTICES
Additional Comment
Yey!
Don„t spam
It„s all about timing
Understand your player
Be direct
Always ask
Rewards
Cross promote
Build loyalty

The ultimate server platform for game developers! www.scoreoid.net
HOW: FOCUS
Focus Point
Rewards Engagement
Understanding
the player

The ultimate server platform for game developers! www.scoreoid.net
38%
29%
24%
20%
16%
14%
11% 9% 7%
6% 5% 4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0 1 2 3 4 5 6 7 8 9 10 11 12
ANALYSIS: USER RETENTION
iOS & Android Apps
Late
Flurry - http://bit.ly/rGXkLe

The ultimate server platform for game developers! www.scoreoid.net
74% 72% 70% 72% 72%
57%
55% 55%
38%
23%
43% 43% 42%
35%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
30 Day Retention
60 Day Retention
90 Day Retention
ANALYSIS: LOYALTY BY APPLICATION CATEGORY
Start within 30 days
Increase retention
Timing is eveything
Offer rewards
Maximum
Flurry - http://bit.ly/MyFUGQ

The ultimate server platform for game developers! www.scoreoid.net
11
3
10.7
6
7.4
News
Medical
Reference
Productivity
Games
ANALYSIS: FREQUENCY OF USE / WEEK
At least one week
Measure effectiveness
Focus on quality
Games
Flurry - http://bit.ly/MyFUGQ

The ultimate server platform for game developers! www.scoreoid.net
ANALYSIS: THEORY
Start – Current game 15K players.
Cross Promote – Newsletter about new game.
Exchange – 30% from old game to new game.
Finish - 4.5K in players for the new game off the start.

The ultimate server platform for game developers! www.scoreoid.net
SHOWCASE
Jetpack Cross PromotionAngry Birds Newsletter

The ultimate server platform for game developers! www.scoreoid.net
SHOWCASE
Zombie Gunship Cross Promotion
Zynga Inbox

The ultimate server platform for game developers! www.scoreoid.net
CONTACT
Scoreoid / Almog Koren scoreoid / almogdesign Almog / Scoreoid
Website: www.scoreoid.net
E-Mail: almog@scoreoid.net

The ultimate server platform for game developers! www.scoreoid.net
QUESTIONS
?

The ultimate server platform for game developers! www.scoreoid.net
THANK YOU!

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Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!

1. The ultimate server platform for game developers! www.scoreoid.net WELCOME Going above and beyond the standards how to engage with your players!

2. The ultimate server platform for game developers! www.scoreoid.net WHO AM I? Interactive Developer, Entrepreneur Almog Koren Worked with Nokia, Intel, Rim and more. Speak at events like Casual Connect Kiev, GameIS, ect.. Active in the community (Adobe ACP, UG Manger, Flash Israel) Interactive developers & designer under “Almog Design” Founder of Scoreoid (Startup)

3. The ultimate server platform for game developers! www.scoreoid.net Showcase Examples 51 Start Welcome Why? Presenting why 2 How Ideas 3 Analysis Charts & Stats 4 End Questions 6 AGENDA

4. The ultimate server platform for game developers! www.scoreoid.net WHY SHOULD I ENGAGE WITH MY PLAYERS? “Recognition and respect: the successes of your previous works are presumed in your latest games. People come to respect your brand and the games that you make.”–Sash It‟s a competitive market App stores are overcrowded Playersare your most powerful assets bitBATTALION Sash

5. The ultimate server platform for game developers! www.scoreoid.net WHY SHOULD I ENGAGE WITH MY PLAYERS? Interaction VALUE Super cheap Create a brand Cross promotions Real feedback Increase sales Retention Better ratings Social engagement

6. The ultimate server platform for game developers! www.scoreoid.net HOW Additional Comment Yey! THINK OUTSIDE THE BOX Newsfeed Notifications (push) In game messages Newsletters Social SMS Other players Direct marketing

7. The ultimate server platform for game developers! www.scoreoid.net HOW: BEST PRACTICES Additional Comment Yey! Don„t spam It„s all about timing Understand your player Be direct Always ask Rewards Cross promote Build loyalty

8. The ultimate server platform for game developers! www.scoreoid.net HOW: FOCUS Focus Point Rewards Engagement Understanding the player

9. The ultimate server platform for game developers! www.scoreoid.net 38% 29% 24% 20% 16% 14% 11% 9% 7% 6% 5% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0 1 2 3 4 5 6 7 8 9 10 11 12 ANALYSIS: USER RETENTION iOS & Android Apps Late Flurry - http://bit.ly/rGXkLe

10. The ultimate server platform for game developers! www.scoreoid.net 74% 72% 70% 72% 72% 57% 55% 55% 38% 23% 43% 43% 42% 35% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 30 Day Retention 60 Day Retention 90 Day Retention ANALYSIS: LOYALTY BY APPLICATION CATEGORY Start within 30 days Increase retention Timing is eveything Offer rewards Maximum Flurry - http://bit.ly/MyFUGQ

11. The ultimate server platform for game developers! www.scoreoid.net 11 3 10.7 6 7.4 News Medical Reference Productivity Games ANALYSIS: FREQUENCY OF USE / WEEK At least one week Measure effectiveness Focus on quality Games Flurry - http://bit.ly/MyFUGQ

12. The ultimate server platform for game developers! www.scoreoid.net ANALYSIS: THEORY Start – Current game 15K players. Cross Promote – Newsletter about new game. Exchange – 30% from old game to new game. Finish - 4.5K in players for the new game off the start.

13. The ultimate server platform for game developers! www.scoreoid.net SHOWCASE Jetpack Cross PromotionAngry Birds Newsletter

14. The ultimate server platform for game developers! www.scoreoid.net SHOWCASE Zombie Gunship Cross Promotion Zynga Inbox

15. The ultimate server platform for game developers! www.scoreoid.net WRAP UP WHY? Brand Cheap Vaule Sales

16. The ultimate server platform for game developers! www.scoreoid.net WRAP UP: WORKFLOW THEORY Engage Promote Create Brand Analysis Sales Retention Chose the right option Check your game stats

17. The ultimate server platform for game developers! www.scoreoid.net CONTACT Scoreoid / Almog Koren scoreoid / almogdesign Almog / Scoreoid Website: www.scoreoid.net E-Mail: almog@scoreoid.net

18. The ultimate server platform for game developers! www.scoreoid.net QUESTIONS ?

19. The ultimate server platform for game developers! www.scoreoid.net THANK YOU!

Editor's Notes

It’s all about using your most powerful asset

Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!

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Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!

Editor's Notes