19. Example of Objectives GIST To create a comprehensive tester's guide to the Icon Income system. SCALE Percentage completed at the specified milestone PLAN 50% (Icon 5.01), 100% (Icon 5.02). MUST 25% (Icon 5.01), 75% (Icon 5.02). ACTUAL 10% (Icon 5.01), 25% (Icon 5.02)
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22. Measuring Benefit (I) Build brand Surveys or opinion polls that measure brand awareness Enhance existing marketing program Change in per-unit sales volume Improve customer service Customer satisfaction surveys, quantity of customer complaints
23. Measuring Benefit (II) Reduce cost of after-sale support Quantity and type (telephone, fax, e-mail) of support activities Imply supplier chain operation Cost, quality and on-time delivery of materials or services purchased Hold auctions Quantity of auctions, bidders, sellers, items sold, registered participants, dollar value of items sold Provide portals Number of visitors
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27. Regulations Administrations Policies Telecommunications (fixed & mobile) Computer Mass Coms Technologies Legislations INTERNET * Refer to Table 1 in hand-out
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45. Comparing Benefits to Costs Identify benefits Identify costs Determine value of benefits Determine value of costs Compare value of benefits to value of cost
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