Moonique is a woman who follows the cycle of the moon and sees herself as unique. She discovers a tool that allows her to personalize her own underwear by choosing colors and designs. Moonique later has the idea to launch this concept as a business called Moonique, where women can order personalized disposable underwear online.
13. While Moonique was reserving a trip with her boyfriend to Paris. A couple of weeks later… An advertisement caught her eye. She can order online disposable underwear.
14. Not only ordering it online but personalizing to her taste her underwear. And having it shipped directly waiting for her in Paris. In collaboration with travel agencies an advertisement would be put on the internet
23. A “private” product, and a “public” object. Aluminium made By first order you will receive four personal pouches (accessory box).
24. She needs a practical object. An object that “melts” with other accessories in her bag.
25. Product launch: Event & Communication. City: Milan Location: La Rinascente Launch: Temporary Store Time: 23 rd Sep, 2009 - 30 th Sep.‘09 City: Paris Location: Les Printemps Launch: Temporary Store Time: 1 st Oct, 2009 ~ 8 th Oct, 2009 City : London Location: Harrods Launch: Temporary Store Time: 9 th Oct, 2009 ~ 16 th Oct, 2009
26. Attracting people’s atention. 1. Asking famous stars (international artists) to sign or draw on Moonique underwear. 2. Display the underwear in the windows of La Rinascente. 3. Hold an auction. Contribute the profit to O.N.DA and/or Europa Donna organizations. 4. During the auction customers can also create their own Moonique underwear.
27. Customer education. 5. After creating their own underwear, customers will participate in the “ I’m the Moonique woman” competition. 6. People can vote for their favorite ones online. The top 10 winners will be shown in the display window of La Rinascente and Moonique website.
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29. ALLY PAN ANDREY MENSHIKOV ANJA CAROLIN HOFMANN LEA KABTAN LIN HUI-YU
