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[object Object]
REFINING & CONTINUING  THE ANALYSIS.
USER ANALYSIS. ,[object Object],knowledge  is the basis for accomplishment  they are measured for their  actual performance  they require  performance-oriented organization  they are  flexible  and  interconnected  team worker They have to  manage themselves , they have to  have autonomy Continuing innovation   has to be a part of the work, the task and the responsibility Continuous learning  on one part, continuous teaching on the other part Productivity is a matter of the  quantity | quality of output Knowledge workers  have many activities beyond their core task  which take up their time and remove their concentration, impacting productivity.  He strongly advocates concentration of effort, with  other tasks minimised  or delegated
USER ANALYSIS. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOUL & ESSENCE. ,[object Object],desktop metaphor a new way  of managing  information a lifestyle more than  a workstation design culture  inside the desktop stories & venues find | browse &  navigate among them  organize my life rejuvenated spirit sharing update | organize opensource OS  organizing tool
POSITIONING MAP. ,[object Object],community individual
STRATEGY.
TARGET. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TARGET. ,[object Object]
[object Object],[object Object],[object Object],TARGET. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TARGET. ,[object Object]
TARGET. ,[object Object]
TARGET. ,[object Object],[object Object],[object Object]
METAPHOR. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
METAPHOR. ,[object Object],[object Object],[object Object]
FUNCTION |STRUCTURE. ,[object Object],outsourcing platform example website Skittles www.skittles.com media platform Youtube, flicker, facebook, twitter advantages -Don’t need to build up membership data base. -Free resource for blog, videos…etc weakness -Everyone has different “id” in each website. It’s difficult for users to recognize each other in different website. And it makes the community more difficult to be united. -Lack of identification with community.  -Difficult to manage membership status. built-in interaction platform example website GameSpot www.gamespot.com  media platform -Forums, Unions, Blog,  Videos -Dgg, Facebook, Email advantages ,[object Object],[object Object],[object Object],weakness -Need to maintain data base and create or design its own pages and functions. (Blog, Videos, Forums…etc)
FUNCTION |STRUCTURE. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
STYLE. dynamic | energetic| challenging | free contemporary | conversing | logical | refreshing colours | pro-active | mobile  communicative | multidisciplinary |  positive | vivid | userfriendly | impressive interacting | adventurous | customized
HOW TO  BUILD UP A COMMUNITY?
THE PLAN. ,[object Object],[object Object],[object Object],[object Object],[object Object],our keyconcept is to create a community space  for junior knowledge worker, young professionals  who are looking for advice, tips, information and support  to struggle their daily business life ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROJECT LAUNCH. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROJECT LAUNCH. ,[object Object],[object Object],[object Object]
PROJECT LAUNCH. ,[object Object],[object Object],[object Object],[object Object]
PROJECT. ,[object Object],[object Object],[object Object]
INSIDE COMMUNICATION. ,[object Object],[object Object],[object Object]
COMMUNICATION ACTIVITIES. carlo last year of university  preparing  final thesis on“moody” device  itsme organizing &  managing the  complexity of info venue In resources dynamic content with RSS fed,  I know info related to  my project automatic- ally to be uploaded  Sophie  first job at IT Co supporting the sales manager ITSME  Proactive features Mng always asks everything ready in a minute today was a good day, she reminded her about an over-lapping appointment before she has realized  jennifer popular girl in school good organizator of travel… itsme easy access to past  hotel info agencies budget proposals| photo taken in few  steps  venue past venue found,  dragged to the new  one and send to friends  happy to use her own  photos that she easily  reached to promote  this trip ,[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATION ACTIVITIES. sophie first job at IT company supporting the  sales manager itsme proactive  features venue Manager always asks everything ready in a minute today was a  good day, she remind- ed her about an over-  lapping appointment before she has realized  ayse finally found the job  in Italy after her grad. would like to update  all HR Co’s and sites itsme managing my  information flow venue my CV + current  contacts + documents related to the new project to be sent confident :  receiver having itsme uploaded in one venue all documents sent. Nothing to be forgotten ,[object Object],[object Object],[object Object],[object Object]
COMMUNICATION ACTIVITIES. stefano HR  head at consultancy company – needs new candidates for a  specific project itsme organized storage highlights & labeling venue career days at Bocconi 08|09  highlighting the topic of the project  - found the related student CV, contacted and  sent to his assistant  ,[object Object]
[object Object],[object Object],COMMUNICATION ACTIVITIES.
PROJECT LAUNCH. 15|May|09 31|Dec|09 15|Jun|09 emulator Software prototype community launch event data collect assessment Collaboration with human resources Co’s Career days Everyday cases cards distribution Database  Intranet renewal Website generates its own dynamic  Systematic relations keeping  growth consolidation maturity launch
[object Object],[object Object],[object Object]
BUILDING THE BRIDGE. ,[object Object],[object Object],[object Object],[object Object]
BUILDING THE BRIDGE. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DESIGNING A  NEW WORKSTATION &  COMMUNICATING IT.
[object Object],[object Object],[object Object],[object Object]

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ITSME

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  • 2. REFINING & CONTINUING THE ANALYSIS.
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  • 20. STYLE. dynamic | energetic| challenging | free contemporary | conversing | logical | refreshing colours | pro-active | mobile communicative | multidisciplinary | positive | vivid | userfriendly | impressive interacting | adventurous | customized
  • 21. HOW TO BUILD UP A COMMUNITY?
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. PROJECT LAUNCH. 15|May|09 31|Dec|09 15|Jun|09 emulator Software prototype community launch event data collect assessment Collaboration with human resources Co’s Career days Everyday cases cards distribution Database Intranet renewal Website generates its own dynamic Systematic relations keeping growth consolidation maturity launch
  • 33.
  • 34.
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  • 36. DESIGNING A NEW WORKSTATION & COMMUNICATING IT.
  • 37.