This document proposes an advertising campaign for post-graduate courses at St. Xavier's College in Mapusa, Goa. The campaign aims to increase enrollment in M.Sc Physical Chemistry, M.Com, and M.A. Psychology programs. The target audience is recent graduates, and advertising will occur after university results. The budget is Rs. 40,000, which will be used for television, print, and magazine ads as well as a press conference. The goals are to increase student enrollment numbers compared to the previous year and enhance the college's reputation. The effectiveness of the campaign will be evaluated by tracking advertising placements and responses.

1. PROPOSAL FOR THE ADVERTISEMENT
OF
THE POST GRADUATE COURSES
IN ST. XAVIER’S COLLEGE, MAPUSA
GOA
PROJECT DONE BY
ALISHA FERNANDES

2. COURSES OFFERED
M.Sc (Physical Chemistry)
M.Com
M.A in (Psychology)

3. Growing to Excel
CAMPAIGN

4. SETTING ADVERTISING GOALS
Primary goal : To advertise about the various “Post
Graduate courses of the college .
 To increase the number of the students for the
course.
Target audience: The Graduate students.
Prominent time to advertise : After the University
results are declared.

5. Image Building
 Increase Customer Information
SETTING ADVERTISING GOALS

6. Budget: The estimation for this
advertising campaign is
Rs. 40,000
SETTING ADVERTISING GOALS

7.  Increase in the number of the students as
compared to the previous year.
 Brand Image is built of St. Xavier’s College
as one of the most reputed colleges in the
Goa.
 Successful in Creating Awareness about the
Institution, among people.
GOAL ACCOMPLISHMENTS

8. Target Audience :
Graduate students of B.Sc (Physical
Chemistry) ; B.Com; and B.A in Psychology.
 Parents of the graduate as well as of the
undergraduate students.
DEFINING THE CUSTOMERS

9. * Just for the understanding of the students.
SELECTING A MEDIUM
0
5
10
15
20
25
30
Target Audience
Chart Title
Television
Print
Others

10. The Budget for the campaign is Rs. 40,000
 Why??? : As after advertising for the under graduate courses
which is the specialty of the college. The money that is
remaining after spending for the UG campaign is then used for
the PG campaign.
 How is the money going to be used? : Press Conference on
the Inaugural of the Post Graduation Section.
Advertisement on Television, Fliers and Educational Magazines
UG = Under Graduate
PG =Post Graduate
SETTING A BUDGET

11. Keep a proper account of where exactly the money was
used is essential to know where exactly the money was used.
Tracking the success of the advertisement campaign of
“Growing to Excel”.
Also about the major articles that appeared in local
press, including the various educational magazines.
Tabulation and Monitoring the response rate of the
advertisement.
EVALUATING ADVERTISING
REPORT

12. THANK YOU