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Marketing Plan Template 
By-AllMarketingMixed.com
Marketers from all walks of life! 
Agenda 
1) What is a Marketing Plan 
2) Importance 
3) Blue print of a marketing plan 
4) Format 
5) Actual marketing plan
What is a marketing plan? 
A marketing plan is a referral document which 
is required to guide your marketing activities 
for a certain period. 
Marketers from all walks of life!
Why is it important? 
It lets you foresee opportunities and threats, 
plan a coordinated effort, gets you the desired 
action and measure effectiveness and finally 
to plan ahead. 
Marketers from all walks of life!
Blueprint of a marketing plan 
There are five important aspects of a marketing 
plan; 
Goal- An objective which has a date on it 
Objectives – A set of small objectives to achieve 
the set goals 
Tactics – List of activities to achieve objectives 
Measure – KPIs to measure the activities 
Control – Finally how to make current plans more 
effective 
Marketers from all walks of life!
Simplest format of a marketing plan 
Time lines Objectives Activity planned Measure Channels 
Marketers from all walks of life! 
Date/Month/ 
Year 
Sales/Awareness/ 
Reputation 
management/ 
Product 
launch/Social 
work/engagement 
Advertising/Surveys/N 
ewsletters/Blogging 
/Facebook 
app/Promotional 
emails/Micro-blogging/ 
Sample 
distribution/Games 
Number of 
calls/Number of 
leads/Number 
of 
sales/Number 
of footfalls 
Print/Internet 
/OOH/TVC/Ev 
ents/Surveys/ 
Telephones/ 
Mobile
Example-e Commerce 
Time lines Objectives Activity planned Measure Channels 
Jan Customer 
Marketers from all walks of life! 
acquisition 
Google Ads, FB Ads, 
Email Ads, SEO, Display 
ads, Malls events, 
college festival freebies 
Google 
analytics, Clicks, 
opens and user 
feedback 
Google 
network, FB 
network, 
Affiliates 
Feb Customer 
Acquisition 
Google Ads, FB Ads, 
Email Ads, SEO, Display 
ads, Malls events, 
college festival freebies 
Google 
analytics, Clicks, 
opens and user 
feedback 
Google 
network, FB 
network, 
Affiliates 
Mar Customer 
acquisition and 
Retention 
Google Ads, FB Ads, 
Email Ads, SEO, Display 
ads, Malls events, 
college festival freebies 
+ Email support, 
Zendesk 
implementation, FB & 
Twitter support 
Google 
analytics, Clicks, 
opens and user 
feedback + 
Repeat 
purchases, 
number of 
issues resolved 
Email 
platform, 
Social media 
platform, 
Customer 
support 
platform, PR 
firm

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Markketing plan template all marketingmixed

  • 1. Marketing Plan Template By-AllMarketingMixed.com
  • 2. Marketers from all walks of life! Agenda 1) What is a Marketing Plan 2) Importance 3) Blue print of a marketing plan 4) Format 5) Actual marketing plan
  • 3. What is a marketing plan? A marketing plan is a referral document which is required to guide your marketing activities for a certain period. Marketers from all walks of life!
  • 4. Why is it important? It lets you foresee opportunities and threats, plan a coordinated effort, gets you the desired action and measure effectiveness and finally to plan ahead. Marketers from all walks of life!
  • 5. Blueprint of a marketing plan There are five important aspects of a marketing plan; Goal- An objective which has a date on it Objectives – A set of small objectives to achieve the set goals Tactics – List of activities to achieve objectives Measure – KPIs to measure the activities Control – Finally how to make current plans more effective Marketers from all walks of life!
  • 6. Simplest format of a marketing plan Time lines Objectives Activity planned Measure Channels Marketers from all walks of life! Date/Month/ Year Sales/Awareness/ Reputation management/ Product launch/Social work/engagement Advertising/Surveys/N ewsletters/Blogging /Facebook app/Promotional emails/Micro-blogging/ Sample distribution/Games Number of calls/Number of leads/Number of sales/Number of footfalls Print/Internet /OOH/TVC/Ev ents/Surveys/ Telephones/ Mobile
  • 7. Example-e Commerce Time lines Objectives Activity planned Measure Channels Jan Customer Marketers from all walks of life! acquisition Google Ads, FB Ads, Email Ads, SEO, Display ads, Malls events, college festival freebies Google analytics, Clicks, opens and user feedback Google network, FB network, Affiliates Feb Customer Acquisition Google Ads, FB Ads, Email Ads, SEO, Display ads, Malls events, college festival freebies Google analytics, Clicks, opens and user feedback Google network, FB network, Affiliates Mar Customer acquisition and Retention Google Ads, FB Ads, Email Ads, SEO, Display ads, Malls events, college festival freebies + Email support, Zendesk implementation, FB & Twitter support Google analytics, Clicks, opens and user feedback + Repeat purchases, number of issues resolved Email platform, Social media platform, Customer support platform, PR firm