The Internet is revolutionizing business by changing the basic relationships companies have with their customers, suppliers and channel partners. As a result, distribution channel partners are redefining their roles and relationships with their vendors, and how they add value to a vendor’s products in the areas of customer service, support, and value-added services. http://alliedc.com/?p=12212

1. RosettaNet
What Manufacturers, Reps and Distributors
Need to Know!
©2012 Allied Consultants - all rights reserved

2. RosettaNet What Manufacturers, Reps and
Distributors Need to Know!
About Allied
• Consulting since 2001
• Focused on Business Intelligence, Application Integration, Mobile and
Web development
• Offices in Alberta, Canada and Indian Subcontinent
• 25+ architects with a broad partner network of specialists based around
the world
• 10 years of experience in the Mid-sized market
• Industry Agnostic
Company
Clients
Channel
Partners

3. RosettaNet
History
• Over 2 decades of consulting experience
• Diversified into Legal Education Consulting
• Diversified into IT in 2001
• Growing at over 100% a year since 2007
• Comprehensive partner network of over 50 local
companies for expertise not available in-house
• Core values remained the same through the years:
– Small. Smart. Fair.
What Manufacturers, Reps and
Distributors Need to Know!

4. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
IT - Practice Areas
• Enterprise Application Integration
• Business Intelligence
• Web and Portals
• Mobile Development
Predominantly Microsoft Focused

5. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Changing Relationships
“The Internet is revolutionizing business by
changing the basic relationships companies
have with their customers, suppliers and
channel partners. As a result, distribution
channel partners are redefining their roles
and relationships with their vendors, and
how they add value to a vendor’s products in
the areas of customer service, support, and
value-added services.”
Findings of the Information Systems Consortium
for Supply Chain Integration, Vol. I, Sept. 2000

6. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Major Industry Trends Demand
Action
• Competitive pressure to achieve extreme
operational efficiency [do or die]
• Transition from linear to dynamic supply
chain model [information about the product
as important as the product]
• Pressure to e-Everything [walking the talk]

7. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
B2B Problems
• Interface compatibility
• Data structure compatibility
• Model compatibility
• Process model compatibility
• Application integration
• Legacy systems

8. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Problems with the B2B Revolution
Lack of a common basis for
communication
Supply chain integration put on
hold
Configure and re-configure to
accommodate trading partners
Porting EDI is not the answer

9. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
What’s Needed?
Industry standard
Process oriented
Open system
Global
Using latest technology
Backend system agnostic
Standard dictionary
Standard codes
Robust transport protocol

10. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Standardization
…the more we standardize, the more flexible
we can be.
The railroads became successful after track
and system standardization
“Our competitive advantage is not proprietary
systems rather it is our relations with our trading
partners”

11. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
The Global Standard for Business-to-
Business E-Commerce

12. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
The promise
• Change the way that you will
do business
• Be the model for other
industries
• Will make B2B work

13. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RN Solves Supply Chain
Misalignments
• Knowledge
• Coordination
• Plug-and-play

14. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Knowledge Misalignment
Occurs when info unavailable
Lack of:
accurate inventory information
common interface to query availability
standard parts description and number

15. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Coordination Misalignment
Occurs when business processes are
not synchronized between trading
partners
Includes inconsistent classification
schemes and lack of a common
“language” and document format

16. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Plug-and-Play
Misalignment
Occurs when a company is unable to
dynamically change trading
partners or interfaces
Takes significant time and
investment to change or to add
new partner
Used multiple systems for interfacing

17. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
What is RosettaNet?
• Global, non-profit consortium with major industry
players
• Identify all business-to-business touch points between
trading partners in the IT & EC supply chains
• Bring business owners from member companies
together to define and agree on common processes
• Develop real-time, XML-based standards to support
those processes
• Drive adoption and implementation of the standards

18. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RosettaNet is
• A not for-profit, industry trade
association
• Non-proprietary
• About business processes
• Designed and guided by business
people, not IT people

19. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RN Specs Include
• Communication protocols for exchanging
documents
• Standardized content format for the
documents
• Common way of describing products

20. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Parts of RosettaNet
• Dictonaries
• Cluters
– PIPs
• RNIF ( implementation framework )
• Trading partner implementation requirement

21. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Dictionaries
RosettaNet dictionaries provide a common set of
properties for PIPs®. The RosettaNet Business
Dictionary designates the properties used in
basic business activities. RosettaNet Technical
Dictionaries provide properties for defining
products.

22. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Why Use Dictionaries and
Codes?
Simply …
To ensure the consistency of information
exchanged between trading partners when
executing PIPs.

23. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
PIPs are specialized system-to-system XML-based
dialogs. Each PIP specification includes
a business document with the vocabulary, and
a business process with the choreography of
the message dialog.

24. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Standardized Content Format
PIPs--Guidelines that define the
format in which information
about particular processes is
shared among partners.

25. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Clusters
PIPs fit into seven Clusters, or groups of core
business processes, that represent the
backbone of the trading network. Each Cluster
is broken down into Segments - cross-enterprise
processes involving more than one
type of trading partner. Within each Segment
are individual PIPs.

26. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
PIPs are only used to
standardize the interaction
between companies;
internal implementations
are not affected.

27. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Information can be imported
directly into an internal
database server without any
human intervention.

28. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RN PIPs are designed to
automate the repetitive,
nonvalue-added tasks that
today are done by people.

29. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Communication Protocols
• XML-- Messages are exchanged in an
industry-standard XML format over the
Internet.
• RNIF--RosettaNet Implementation
Framework

30. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
It is conceptually very simple.

31. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RosettaNet
30,000 Foot View
It is conceptually very simple.
Trading Partner
Create content
Wrap it
Send it
Payload is placed inside XML
based transport envelope …

32. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RosettaNet
30,000 Foot View
It is conceptually very simple.
Trading Partner
Create content
Wrap it
Send it
… and sent to trading partner
URI using HTTP/S. (transport
protocol independence in the
future)

33. RosettaNet What Manufacturers, Reps and
Distributors Need to Know!
RosettaNet
30,000 Foot View
It is conceptually very simple.
Trading Partner Trading Partner
Create content
Wrap it
Send it
Receive it
Unwrap it
Process content
Trading partner receives
incoming envelope.

34. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RosettaNet
30,000 Foot View
It is conceptually very simple.
Trading Partner Trading Partner
Create content
Wrap it
Send it
Receive it
Unwrap it
Process content
Envelope is “opened” to
validate and expose
processing information and
business document payload.

35. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RosettaNet
30,000 Foot View
It is conceptually very simple.
Trading Partner Trading Partner
Create content
Wrap it
Send it
Receive it
Unwrap it
Process content
Information is processed and
integrated into receiving
partner’s applications.

36. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Company A The Web Company B
E.g.
Oracle
And XML
- The Future
•RosettaNet defines processes and a
framework for how data gets passed over the
Web and certain handshake criteria.
•RosettaNet has adopted standards for product
classification and categorization including GTIN,
UN/SPSC; D-U-N-S®, and the RosettaNet
Dictionary.
E.g. SAP
Translate to and from
Rosettanet standards
to Company specific
system data set
Translate to and from
Rosettanet standards
to Company specific
system data set
Company Specific
processing
Company Specific
processing
Partner to Partner
Electronic Business Interface

37. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
RN Clusters & Segments
• Review
• partner review
• product /service review
• Product Introduction
• preparation for distribution
• product change notification
• Marketing Management
• marketing campaign management
• lead & opportunity management
• design win management
• Order Management
• quote & order entry
• transportation & distribution
• product configuration
• returns & finance management
• Manufacturing
•Design Transfer
•Manage Manufacturing Work
Orders and WIP
•Distribute Manufacturing
Information
• Inventory Management
• price protection
• collaborative forecasting
• inventory allocation &
replenishment
• inventory & sales reporting
• ship from stock and debit/credit
• Service & Support
• warranty management
• asset management
• technical support

38. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Telephone
Telephone
Dialog
Grammar
Words
Alphabet
Ecom Application
eBusiness Process
Framework
Dictionary
XML
Sound Internet
human-to-human
business exchange
Partner-to-Partner
eBusiness exchange
Business Process
RosettaNet
Business Process
DIALOG PIP

39. RosettaNet
What Manufacturers, Reps and
Distributors Need to Know!
Call to Action
• Talk is Cheap
• We will give you 2 weeks of free services to
try us out
• I f you don’t like what we can do, you don’t
pay