http://www.alliancetek.com/ : Implementation of Social CRM with right strategy can enable enterprises to engage their prospective and current social customers. Social CRM enables enterprises to interact and engage independent bloggers, analysts and consumers with distinct opinions regarding brands

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Enhance Business Relationships with Social CRM
What is CRM?
Understanding Social CRM
Business people are no longer creating one-size-fits all campaigns. That's because customer relationship
management (CRM) systems provide accurate and specific data about each customer. This enables you to
market to individual customers based on their needs. And when you tailor offers, your conversion-to-sales rates
increase.
But CRM goes beyond this. It includes:
Lead, prospect and opportunity management
Service request management
Mail and marketing solutions
Knowledge management
Account, contact and activity management
Social enterprise
Data quality management
Partner relationship management
While CRM is about how you manage your customer, social CRM is about how you engage with your customers.
Therefore, social CRM not a replacement of CRM, but it is an extension of CRM. Social CRM is effective use of
social networking channels using technology which enables you to control your customer engagement process.
It addresses not only social customers and their demands, but also enables enterprises to interact and engage
independent bloggers and analysts with opinions regarding brands.
Social CRM offers many applications in sales, customer service and marketing. Some key applications are as
follows.
To understand what social CRM is and how it can help, it's best to start by defining traditional CRM.

2. Peer- to-Peer Support
Brand Reputation Management
Idea Management
Product Launches
Peer-to-peer support allows customers to solve their issues by helping themselves. Social CRM cloud-based
solutions are scalable and provide rich features.
Social CRM can help with brand reputation management--the practice of understanding and influencing business
reputation on social media and more.
Idea management is a way to manage and organize ideas across an enterprise. For a company with 25
employees, it's an easy task to collect and manage ideas, but it's a big deal for a company with 25,000
employees. There has to be a way to submit ideas, select the best ones, and manage the budget and resources
for transforming ideas into reality. This can be achieved successfully by implementing Social CRM.
Successful product launches are a critical business success factor. They consume a large part of company
resources and require launch goals, priorities, strategies and the measurement of results. Social CRM solution
enables enterprises to plan, manage, execute and to create further avenues to achieve successful product
launches.
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Enhance Business Relationships with Social CRM

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Call to schedule your free consultation with .484-892-5713 AllianceTek
112 Moores Drive, Suite 200, Malvern, PA 19355
484-892-5713 info@alliancetek.com
AllianceTek, Inc.
Social CRM—Critical for Business Success
Social media has significantly changed the way businesses connect with customers because it enables
customers to share their opinions and feedback through social networks. Social customers are well-informed,
and often make purchase decisions based on advice from their peers and other unbiased advisers. Thus,
catering to the social customer is a critical business success factor.
Need some help with social or traditional CRM? If so, call AllianceTek now at 484-892-5713 for a
free consultation.
Enhance Business Relationships with Social CRM