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3 Screens and A Cloud
Gladstone Grant, VP Developer & Platform Evangelism, Microsoft Canada
                   ,
Twitter: @GladstoneGrant LinkedIn: Gladstone Grant




                                                     MOBIZ, Montreal Digital Conference
A glimpse into the future
“Microsoft will deliver platforms that will let
 people build applications. Those applications
  will run not only on the PC, they'll run up in
the Internet, or in the cloud, as we say, on the
                    phone, in the car, in the TV”

                                 Bill Gates, 2008
•   Best possible user experiences across PC, Phone, TV and a world of devices
•   Seamless anytime/anywhere access to data regardless of the device
•   Rich devices service connected; set of services that are common across devices
•   Provide natural user interface across devices - touch, voice, camera, gestures
•   Cloud platform for moving, enhancing and transforming applications & infrastructure
•   Openness/Interoperability is essential to support multi-language, multi-tool, multi-device
Mobile Ecosystem & Opportunity

25% (108M of          Total number of          Combined revenues
429M) Phones sold     downloaded               from major app
Worldwide in Q211     applications in          stores leap 77% in
were smartphones      2011 expected to         2011 to $3.8 billion
                      reach 18.1 billion

Mobile advertising    Gartner identifies       Opportunity for
revenue forecast to   Mobile and cloud         businesses and
reach $3.3B in        computing as Top         developers is huge!
2011, more than       10 strategic
double the $1.6B      technologies
in 2010

                                 Source: Gartner, issuppli.com technoclud.com
Opportunity for developers and businesses




Make Money            Transparent App      Free developer
through easily        certification        tools. One dev
discoverable Global   process to get to    environment for
Marketplace           market quickly       all screens!

Strong partner and    No Fragmentation,    Cloud Services
developer             through control of   integration
                      hardware and OS
community             specification
So, what
is the
Cloud?




           We’re in.
                all
Types of Cloud Services

  Migrate to it   Build on it   Consume it




                                  We’re in.
                                       all
Why Mobile and Cloud


Efficiency: Save    Agility: Respond    Elasticity: Easily
costs and pay for   quickly & faster    Scale up/down as
what you use        time to market      demand changes
Choice: choose      Global Reach:       Service Mgmt:
between cloud &     Ability to expand   Automatic
on-premise          globally            Service-Level SLA
Openness:
supports all        Focus on Business Trust: Highly
tools, languages,   innovation, not   available, reliable,
device              infrastructure    secure platform
TV
Resources to Help You with your
Mobile/Cloud Apps
• Download Free Tools & Submit Apps at AppHub –
  http://create.msdn.com
• Have an idea for 2 apps? Publish those apps and you might get to keep
  a free phone. Check out our Mango App Challenge at
  http://bit.ly/reGCbv
• We have Evangelists to help you get your app submitted. Leverage them
• Leverage the Windows Azure Tools Kits for iOS, Android and Windows
  Phone to accelerate your mobile development using the Cloud.
  Download them here: http://bit.ly/kZZG7x
• Take advantage of Microsoft Spark programs to provide access to
  Software, Support & Visibility
   •    Startups: www.BizSpark.Com (also includes Azure Cloud Services)
   •    Web Shops: www.WebSiteSpark.Com
Q&A and Call to Action

Leverage the       Take advantage of Leverage the
Mobile             the Cloud Benefits resources I outlined
Opportunity                           in the presentation.



Microsoft is here to Stay in Touch!    Thanks for your
help you be          Twitter:          time!
successful.          @GladstoneGrant
Leverage the
Evangelists!

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Mobiz: Three-Screen and the Cloud Paradigm

  • 1. 3 Screens and A Cloud Gladstone Grant, VP Developer & Platform Evangelism, Microsoft Canada , Twitter: @GladstoneGrant LinkedIn: Gladstone Grant MOBIZ, Montreal Digital Conference
  • 2. A glimpse into the future
  • 3.
  • 4. “Microsoft will deliver platforms that will let people build applications. Those applications will run not only on the PC, they'll run up in the Internet, or in the cloud, as we say, on the phone, in the car, in the TV” Bill Gates, 2008
  • 5. Best possible user experiences across PC, Phone, TV and a world of devices • Seamless anytime/anywhere access to data regardless of the device • Rich devices service connected; set of services that are common across devices • Provide natural user interface across devices - touch, voice, camera, gestures • Cloud platform for moving, enhancing and transforming applications & infrastructure • Openness/Interoperability is essential to support multi-language, multi-tool, multi-device
  • 6. Mobile Ecosystem & Opportunity 25% (108M of Total number of Combined revenues 429M) Phones sold downloaded from major app Worldwide in Q211 applications in stores leap 77% in were smartphones 2011 expected to 2011 to $3.8 billion reach 18.1 billion Mobile advertising Gartner identifies Opportunity for revenue forecast to Mobile and cloud businesses and reach $3.3B in computing as Top developers is huge! 2011, more than 10 strategic double the $1.6B technologies in 2010 Source: Gartner, issuppli.com technoclud.com
  • 7. Opportunity for developers and businesses Make Money Transparent App Free developer through easily certification tools. One dev discoverable Global process to get to environment for Marketplace market quickly all screens! Strong partner and No Fragmentation, Cloud Services developer through control of integration hardware and OS community specification
  • 8. So, what is the Cloud? We’re in. all
  • 9. Types of Cloud Services Migrate to it Build on it Consume it We’re in. all
  • 10. Why Mobile and Cloud Efficiency: Save Agility: Respond Elasticity: Easily costs and pay for quickly & faster Scale up/down as what you use time to market demand changes Choice: choose Global Reach: Service Mgmt: between cloud & Ability to expand Automatic on-premise globally Service-Level SLA Openness: supports all Focus on Business Trust: Highly tools, languages, innovation, not available, reliable, device infrastructure secure platform
  • 11. TV
  • 12. Resources to Help You with your Mobile/Cloud Apps • Download Free Tools & Submit Apps at AppHub – http://create.msdn.com • Have an idea for 2 apps? Publish those apps and you might get to keep a free phone. Check out our Mango App Challenge at http://bit.ly/reGCbv • We have Evangelists to help you get your app submitted. Leverage them • Leverage the Windows Azure Tools Kits for iOS, Android and Windows Phone to accelerate your mobile development using the Cloud. Download them here: http://bit.ly/kZZG7x • Take advantage of Microsoft Spark programs to provide access to Software, Support & Visibility • Startups: www.BizSpark.Com (also includes Azure Cloud Services) • Web Shops: www.WebSiteSpark.Com
  • 13. Q&A and Call to Action Leverage the Take advantage of Leverage the Mobile the Cloud Benefits resources I outlined Opportunity in the presentation. Microsoft is here to Stay in Touch! Thanks for your help you be Twitter: time! successful. @GladstoneGrant Leverage the Evangelists!