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Facebook: Getting On

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The Whys and Hows of a Nonprofit Facebook Page. Everyone's talking about it. But you don't understand. Why should your nonprofit be on Facebook and how should you go about doing it. This discussion and presentation will get you up to speed. Part 1 of 3 part series.

Audio recreated 2 weeks after workshop. Sorry! Not as engaging as the original.

Veröffentlicht in: Technologie
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Facebook: Getting On

  1. Getting On The Whys and Hows of a Nonprofit Facebook Page MadTech
  2. Why Use Facebook?
  3. What is Facebook? Facebook is a free- access social networking website with the goal of giving people the power to share and make the world more open and connected.
  4. What I Still Don’t Understand
  5. Facebook provides the building blocks for your
  6. Facebook provides the building blocks for your • Your nonprofit’s website is becoming less relevant.
  7. Facebook provides the building blocks for your • Your nonprofit’s website is becoming less relevant. • Facebook has a large and growing population—over 300 million users.
  8. Facebook provides the building blocks for your • Your nonprofit’s website is becoming less relevant. • Facebook has a large and growing population—over 300 million users. • Facebook largest demographic is the collegiate and post–
  9. Facebook provides the building blocks for your • Your nonprofit’s website is becoming less relevant. • Facebook has a large and growing population—over 300 million users. • Facebook largest demographic is the collegiate and post– • Geographical targeting provides access to +1.5 million Wisconsinites and +300,000 Madisonians
  10. Don’t abandon your home!
  11. Don’t abandon your home! • Having realistic goals and expectations will help you maintain enthusiasm for your Nonprofit Facebook
  12. Don’t abandon your home! • Having realistic goals and expectations will help you maintain enthusiasm for your Nonprofit Facebook • Set a daily or at least a 2 weekly schedule to post and share content
  13. Don’t abandon your home! • Having realistic goals and expectations will help you maintain enthusiasm for your Nonprofit Facebook • Set a daily or at least a 2 weekly schedule to post and share content • Align content with your
  14. Don’t abandon your home! • Having realistic goals and expectations will help you maintain enthusiasm for your Nonprofit Facebook • Set a daily or at least a 2 weekly schedule to post and share content • Align content with your • Recruit/convert a few fans to admins to assist
  15. Don’t abandon your home! • Having realistic goals and expectations will help you maintain enthusiasm for your Nonprofit Facebook • Set a daily or at least a 2 weekly schedule to post and share content • Align content with your • Recruit/convert a few fans to admins to assist • Invite staff, volunteers, and real world members, donors, etc. to join you on
  16. Indiana Jones Be Like Indiana Jones; Become an Explorer
  17. Why Choose the Fan Page?
  18. The Fight Between Profiles, Pages, Groups and Causes
  19. Page vs Group • Groups are good at viral marketing and dealing with activism and advocacy issues • Pages are good for long- term communication strategies, such as building a network and reputation
  20. How to Set-Up a Page?
  21. CreatingHidden Under Brands Nonprofit Pages are the Page
  22. Nonprofits that Rock the Fan Page
  23. What Do I Do Now?
  24. Building Your Dream Home How to Create a Vibrant Fan Page
  25. Grow your audience; build a community
  26. Magnify Your Ideas • Don’t shout, Communicate • Be active daily • Share, share, share
  27. HAVE FUN! • Post thoughtful links • Post photos • Post fun links • Post videos (if • Post things you possible) like • Post comics • Post things not • Post events from you
  28. Feed because it feeds the fans Daily activity works, Them!
  29. Curiosity is a Friend Things of Intrigue are Intriguing
  30. Comfort keeps them Coming It’s hard to maintain a false personality, be yourself
  31. It’s a Journey
  32. Credits The Whys and Hows of a Nonprofit Facebook Page by Alnisa Allgood, Coordinator, MadTech Insights from: Beth Kanter, Ivan Boothe, Wild Apricot, and Care2

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