1. Brand History
The history of Puma starts the same as Adidas, but takes a very different turn...
-- Rudolph (Rudi) Dassler--
Rudolph (Rudi) and Adolf (Adi) Dassler worked together in the 1920's to produce shoes under the 'Dassler' brand. Dassler shoes
were worn during the 1936 Berlin Olympic Games earning Jesse Owens 4 Gold Medals. On top of that fellow wearers of Dassler
shoes go on to win a total of 7 Gold and 5 Bronze medals and break 2 world records and 3 Olympic records.
CLYDE ARCHIVE
CLYDE LIVE STOCK
No-one knows for sure what made the two brothers fall out. Several stories exist ranging from an affair between Adi and Rudi's
wife, Rudi stealing money from the family business or hurtful comments between the two during air-raids in their hometown of
Herzogenaurach.
The fact that Adi continued running the family business whilst Rudi was shipped off to an American POW camp must have been
the last straw, as when Rudi returned in 1948, he set-up his own company on the other side of the river, taking his loyal staff
with him.
Puma was born, and with it released the 'Puma Atom', Puma's first football shoe.

2. -- Puma Atom --
Rudi wanted to work on removable football studs, and was aided by national coach Sepp Herberger.
FRENCH ARCHIVE
FRENCH LIVE STOCK
The first post-war goal was produced by Herbert Burdenski, wearing a pair of Puma's shoes in the first football match after
WWII.
1952 was a great year for Puma, resulting in Puma's first Olympic Gold Medal, won by Josef Barthel running the 1500m in
Helsinki, Finland.
-- Joseph Barthel--

3. The Super Atom was produced, and was worn for the first time by top players of the clubs including Horst Eckel and Werner
Liebrich who due to their excellent performance, were to become part of the German National team.
-- Horst Eckel and Werner Liebrich --
Puma 'Brasil' with screw-in studs were developed and launched and helped Hannover win the German Championships 96 to 1
against FC Kaiserslautern.
In 1958, Puma's shoes featuring the signature formstrip were worn for the first time at the World Cup in Sweden.
PELE ARCHIVE
PELE LIVE STOCK
10 years later, Puma had helped athletes around the world to win:
Person/Country Event Year
Chile World Cup 1962
Armin Harry 100m 1960
Gaston Roelants 3000m 1964
Mary Rand Long Jump 1964
Abebi Bikila Marathon 1964
Tommie Smith 200m 1968
400m (in 4 x
Lee Evants 1968
400m)
Willie 100m high
1968
Davenport hurdles
Bob Seagren Pole-vault 1968
To cap the year off, Jim Hines became the first man to complete the 100m sprint in less than 10 seconds.

4. -- Jim Hines --
The next 10 years saw equally impressive wins, records and goals and the development of S.P.A technology sports shoes with
higher heals to relieve strain on the Achilles tendon.
-- Boris Becker --
Armin A Dassler (Rudi's son) invented the DuoFlex sole in 1982 and in 1985 Germany's Boris Becker won Wimbledon wearing
Puma shoes and playing with a Puma racket. He's still the youngest and only unseeded player to win this event!
A year later, Maradona scores the famous 'Hand of God' goal which was later voted the 'Goal of the Century' by FIFA.
SPEED CAT ARCHIVE
SPEED CAT LIVE STOCK
A few more ranges down the line, and we have Trinomic, Inspector (the Children's shoe with a mid-sole window to see growth)
and the high-tech Puma Disc system.
In 1993, 'Puma's Fantastic Four' (Heike Drechsler, Merlene Ottey, Linford Christie and Colin Jackson) win Gold medals at the
Track and Field Championships in Stuttgart. Puma team Werder Bremen also win the German Football Championship.
The wins keep coming with Linford Christie setting 2 indoor sprint records for the 60m (6.47 seconds) and 200m (20.25
seconds) in 1995, Jonathan Edwards gets gold and sets a new world record for triple jump (18.29m).

5. After a year's development, the Puma Cell Football shoe is released in 1997, and is the first to feature cushioning technology
without a midsole.
-- Puma Cell --
In 2000, Puma launch Platinum their first range of Sport-Fashion wear, and in 2002 together with Serena Williams, Puma unveil
the '2002 Serena Williams Tennis Collection'.
-- Serena Williams--
Serena goes on to win the French Open wearing a Puma sleeveless tennis dress, and she also wins the US Open wearing a black
Puma catsuit.
THE BASKET ARCHIVE
THE BASKET LIVE STOCK
In 2003, Puma and BMW Williams F1 Team sign a multi-year contract, and in 2004 they sign another multi-year contract with
the Mild Seven Renault F1 Team a year in which they also become the official supplier of racing shoes to Michael Schumacher.
Not content with conquering shoes and clothes for the land, the latest range of Puma Shoes, Apparel and Accessories have
been designed with the ocean in mind.

6. -- Il Mostro - Volvo Ocean Race 2008--
October 11, 2008 saw Puma's boat 'Il Mostro' taking part in the Volvo Ocean Race a global race and one of the most demanding
team sporting events in the world. Racing between 11 ports, 37,000 nautical miles over nine months.
Let's just hope they get back safely to keep selling all that great gear!
GV SPECIAL ARCHIVE
GV SPECIAL LIVE STOCK
New products:
Puma New Style
Shoes Black/Yellow
697
Model: 337092
Price: $180.00 $90.00
In Stock: 250 Save: 50% off
... more info
Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes White/ Black
697
Model: 337091
Price: $180.00 $90.00

7. In Stock: 300 Save: 50% off
... more info
Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes White 697
Model: 337090
Price: $180.00 $90.00
Save: 50% off
In Stock: 299
... more info Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes White /Black/
Red 697
Model: 337089
Price: $180.00 $90.00
In Stock: 320 Save: 50% off
... more info
Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes Gray 697
Model: 337088
Price: $180.00 $90.00
Save: 50% off

8. In Stock: 285
... more info Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes Red/White 697
Model: 337089
Price: $180.00 $90.00
Save: 50% off
In Stock: 256
... more info Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes White/Blue
697
Model: 337088
Price: $180.00 $90.00
In Stock: 300 Save: 50% off
... more info
Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes Brown/White
697
Model: 337087
Price: $180.00 $90.00
In Stock: 250 Save: 50% off

9. ... more info
Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes Black/White
697
Model: 337086
Price: $180.00 $90.00
In Stock: 298 Save: 50% off
... more info
Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play golf,participate in different
motor sports,and even for those who enjoy sailing.All Puma ... more info
Puma New Style
Shoes Black/Red 697
Model: 337085
Price: $180.00 $90.00
Save: 50% off
In Stock: 321
... more info Weight: 0lbs
Date Added: Tuesday
16 November, 2010
Puma 2010 New Shoes has been a favorite among those who play
golf,participate in different motor sports,and even for those who enjoy sailing.All
Puma Shoes are all wear comfortable,lightsome and durable,elaborate design
and style of tie-in color,bring you different feeling.The new visual expression is
destined to become the ultimate statement for sneaker aficionados around the
world.

10. Women's Puma Drift Cat II
824 Black
Model: 334668
Price: $170.00 $85.00
Save: 50% off
In Stock: 300
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info
Women's Puma Drift Cat II
824 Wihite/Red
Model: 334667
Price: $170.00 $85.00
Save: 50% off
In Stock: 330
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info
Women's Puma Drift Cat II
824 White/Blue
Model: 334666
Price: $170.00 $85.00
Save: 50% off
In Stock: 298
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info

11. Women's Puma Drift Cat II
824 all Black
Model: 334665
Price: $170.00 $85.00
Save: 50% off
In Stock: 280
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info
Women's Puma Drift Cat II
824 White/Silver
Model: 334664
Price: $170.00 $85.00
Save: 50% off
In Stock: 300
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info
Women's Puma Drift Cat II
824 Red/Black
Model: 334663
Price: $170.00 $85.00
Save: 50% off
In Stock: 312
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info

12. Women's Puma Drift Cat II
824 White/Black
Model: 334662
Price: $170.00 $85.00
Save: 50% off
In Stock: 265
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info
Women's Puma Drift Cat II
824 Black/White
Model: 334661
Price: $170.00 $85.00
Save: 50% off
In Stock: 260
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info
Women's Puma Drift Cat II
824 White
Model: 334660
Price: $170.00 $85.00
Save: 50% off
In Stock: 210
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
appearance,excellent quality,tailor-made for sports ... more info

13. Women's Puma Drift Cat II
824 Black/Gold
Model: 334659
Price: $170.00 $85.00
Save: 50% off
In Stock: 265
... more info Weight: 0lbs
Date Added: Monday 15
November, 2010
This is the perfect pair of Women's Puma Drift Cat shoes with designed products,refined
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very good.The quality of our product is guaranteed,Don't hesitate to take action.
Best seller:
larger image
Women's Puma Speed Cat Suede Pink/Purple
$106.00 $68.00
Save: 36% off
The beautiful embroidery of the big cat outside, soft and comfortable inside make it so popular with the customers
both in abroad and home.
Your satisfaction, our eternal pursuit.
Product category:
Women's Puma Basket Brights
Emerging out of a similar lineage as Puma's flagship Clyde,the Puma Basket Brights seen here comes
under some subtle colorways as part of the"Brights"pack.The smooth upper features a Formstripe comprised of a
shiny translucent material.These Puma Shoes are expected to be Asia exclusives and should hit retailers soon.

14. Women's Puma Baylee Future Cat
Puma Baylee Future Cat II for women are new.Basic elegance and chic charm make this CheapPuma
Shoes an easy basic!Soft synthetic leather upper with embroidered design on toe box.
Women's Puma Drift Cat
The Women's Puma Drift Cat shoe is the takedown version of the pro motorsport boot.Puma Shoesis
becoming hotsale shoes.Soft suede and full-grain leather,Fabric lined for added comfort,lace closures and a rubber
sole.
Women's Puma Engine Cat Low
Women's Puma Enging Cat Low have a good reputation for their perfect design and high quality.The
strapped sneakers feature a patent leather upper,perforated side ,upper ankle panels,4 tongue straps with a buckle
closure,and a rubber sole.Puma Shoes Its sleek,sophisticated,but futuristic look features as many functional details
as possible.
Women's PUMA Espera Patent FS
This PUMA Espera Patent FS is a Motorsport influenced sandal fromPUMA, its a an incredible
sandal with distinctive Motorsport elements like starting and finish line inspired outsole and velcro closure
combined with a never before seen feminine high heel construction
Women's Puma Ferrari Shoes
Puma Ferrari Shoes as a well-konwn brand combined Fashion,Leisure,comfort and functionality,
consistently on the top of sneaker fans's wish lists. All the features of them enable you have the feeling of walking in
air. Puma Sale is leading 2010 fashion trends, brand new series Puma 2010 are just arrived,which are with high
quality and affordable price for you. Get fashion for this season with the lowest price.

15. Women's Puma Ferro Tessuto Shoes
Puma Station Black Label collection takes hybrid style to cutting edge heights with these trend
setting Ferro casuals. Mesh and patent leather upper in a wedge sneaker-inspired style with a round open
toe. Contouring stitched patent overlays and stitched patent Puma side striping trim the heel, collar and
lace-up vamp, wrapping over a 1/2 inch patent midsole and 2 inch patent wrapped wedge heel. Fabric
lining and cushioning faux leather topped footbed, flat traction rubber sole.
If you have any further questions or require assistance, please contact us for freely and I will be pleased
to assist you.
Women's Puma Future Cat Lo
Sleek, sophisticated and futuristic, this shoe features as many functional details as possible.
Asymmetric lacing, split heel and new last contruction give this product an unbelievable fit as well as
great style.
Combining aerodynamic design and a clean silhouette with features like metal rivets the style is catching
everybody's attention in and out of the paddock
Women's Puma Future Cat Low
The Future Cat Series are also a great series in the World of Puma Shoes.They are mores stylized,modern
and well great looking.These Puma Future Cat Low shoes are a variation of the original Future Cat released
previously.Why low?Because of the low cut of course,they have the dynamism and that healthy aggressiveness we
see on all classic Puma Shoes design.
Women's Puma Repli Cat
Women's Puma SF Drift Cat
Women's Puma Speed Cat Big
Women's Puma Speed Cat Suede
Women's Puma Tour Cat Lo Shoes
History

16. Puma, a German-based multinational company is recognized for producing sophisticated athletic
shoes and other sportswear. The leading company is best known for manufacturing soccer shoes.
Puma now sponsors around 30 national football teams globally. Furthermore, the organization has
sponsored some famous football celebrities including Pelé, Johan Cruijff, Enzo Francescoli, Diego
Maradona and Lothar Matthäus. Puma also specializes in fabricating driving shoes and race suits.
Indeed, the company needed a logo design to represent its bold market picture. The first Puma logo
was shaped in 1948. The similar Puma logo is still being used worldwide with little amendments in it.
It delivers a clear notion of solid corporate position by its emblematic icon and brave typeface.
Design Elements of Puma Logo:
Puma logo grips a notion of strong and chic icon with the help of a leaping animal and bold font. A
distinguished impression is immediately cast on the spectator, narrating the kind of image the
company possesses.
Shape of Puma Logo:
As discussed earlier, the Puma logo comprises of a courageous representation. A leaping Puma, an
animal known as cougar, panther or a mountain lion, is highlighted in the Puma logo. This Puma
summarizes the power beast-like nature of the firm and its products. The Puma logo solely
enhances the attributes of the firm’s reliability and its product’s aptitude in the international market.
Color of Puma Logo:
Few innovations have been taking place through the years in Puma logo. However, the identity has
been kept quite similar to the first design brought forward for the firm. Currently, the Puma logo is
wrapped graciously in black hue which depicts immense supremacy and strength of the firm itself.
Font of Puma Logo:
The complete Puma logo is a sign of authority and confidence. Nevertheless, the typeface of the
Puma logo has maintained the same notion throughout its history in the corporate world. The bold
font featured in Puma logo projects the firm’s stability and prominence