A presentation on "Social Media 101" - an introductory view of the social media landscape for non-profits, in this case a faith-based non-profit.

1. Social Media 101
Let’s talk

2. Concepts

3. Openness
Mi casa es su casa

4. Interaction Discussion, relationships,
reputation, conversation

5. Interoperable & Mashable
Greater than the sum
of the parts

6. Google Juice!

7. Identity 2.0
Who are you?
Can I trust you?

8. Social media is more human

9. Personal
Direct access

10. User Behavior
What do people do with social media?

11. Social Technographics spectrum
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Source: Forrester Research

12. Social Technographics spectrum
Creators
Critics Not participating in social media
currently
Collectors Question: why is that? Are they not
online, or is social media intimidating?
Joiners Examine the trend: inactives are
dropping. Social media is much
Spectators “friendlier”. Q: how many grandparents
are using social media?
Inactives
Source: Forrester Research

13. Social Technographics spectrum
Creators
Critics Read blogs
Listen & watch podcasts
Collectors Read online forums related to their
interests
Joiners
Read customer ratings & reviews (e.g.
Spectators Amazon.com book reviews)
Inactives
Source: Forrester Research

14. Social Technographics spectrum
Creators
Critics Maintain their profiles on one or more
social networking sites
Collectors
Visit and view social networking sites
Joiners Are willing to sign up for news
aggregators or use RSS
Spectators
Inactives
Source: Forrester Research

15. Social Technographics spectrum
Creators
Critics
Use RSS feeds to read web content
Collectors “Votes” for web sites
Joiners Adds tags or other metadata to sites,
web pages, or other media
Spectators
Inactives
Source: Forrester Research

16. Social Technographics spectrum
Creators
Critics
Post ratings/reviews of products or
Collectors services
Comment on blogs, forums, & online
Joiners communities such as wikis
Spectators
Inactives
Source: Forrester Research

17. Social Technographics spectrum
Creators
Critics Publish a blog or web pages
Upload videos they created
Collectors Upload audio/music or podcast they
created
Joiners
Write articles or stories & post them
Spectators Manage discussions about their
content
Inactives
Source: Forrester Research

18. 3/4 of US
online adults
now use
social tech

19. What networks are most popular?
It depends on where you are.

20. Social Media dominance by country (2007)

21. What kinds of sites are “social”?

22. Social Media Portals
It’s all in there

23. Orkut
Bebo
Hi5
LinkedIn
Ning
Plaxo
Crowdvine
Xing
Social Media Portals

24. Status Updates
What R U doing?

25. Identi.ca
plurk
Rejaw
Yelp
Jaiku
Utterli
Status Updating Services

27. Media Sharing
ROTFL Watch This!

28. Blip.tv
Vimeo
Metacafe
Viddler
Mogulus
Media Sharing

29. Zoomr
Smugmug
Facebook
MySpace
Media Sharing

30. iLike
Pandora
Odeo
Blip.fm
Media Sharing

31. Blogging Platforms
ReadMe

33. Link Sharing & Tagging
Where was that site…?

34. Digg
Technorati
del.icio.us StumbleUpon
Reddit
Link sharing

35. del.icio.us /wazungu

36. del.icio.us

37. Allan’s tagged content on del.icio.us/wazungu

38. It’s a matter of degrees
Communities spring up inside sites like
Amazon or the iTunes Store.

39. Values
Personal & corporate attitudes that succeed
in social media spaces

40. Values
Sincerity & Authenticity

41. Values
Individual focus

42. Values
Community, both online and local
neighborhood

43. Values
Mission: a cause, whether global, local, or
individual/personal

44. A social media story
My grandfather’s funeral

45. Col. Jack Bates
setaB kcaJ .loC

48. “I was the Non-
Commissioned
Officer in charge
for your
grandfather's
funeral. I want to
say that I was
honored to be a
part of it. ”

49. A letter from Chris
is reminded me that I have
a perhaps strange requt. I'll
be
heading to a h sandy place for
a ile in a few months. If
somhing haens would you
come out to the memorial and
take
piur for Trellis and the b
s? I am sor t  preing all my
memorial, will, lers, c. just
in case. I'm n too woied ab
out
it, and it's a ways , but I need
to g them s up just in case.
You would be one  the people
I would most want my wife to
me. Soy about being all melo
dramatic, just the nature  th
e
situation I gu. -Chris

50. How is “story”
important to us?

51. Do our online
interactions provoke
discussion & passion?

52. What opportunities do
social media offer us?