From Financial Currency to Social Currency
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Presented at June 17 at the Ragan Communications Social Media for Financial Communicators event
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From Financial Currency to Social Currency
- 2. @AllanSchoenberg @MichaelAShore @CMEGroup #SM4Finance
- 3. CME Group Overview • #1 futures exchange globally by volume • Multiple asset classes Combination is greater than the sum of its parts • Provide futures & options on futures trading & clearing • FY 2009 Revenue of $2.6B • Deep liquidity in key benchmarks • Strong record of growth across all asset classes through acquisitions and • Diverse, committed customer base strategic partnerships • Vertically integrated technology – CBOT Holdings (2007) and clearing • Commitment to excellence, – NYMEX Holdings (2008) innovation and customer focus – BM&FBOVESPA (2008) 3 – Dow Jones Indexes (2010)
- 4. Significantly Increasing Product Breadth Through Partnerships Over Last 12 Months • iBovespa • KOSPI 200 Equities • Nifty 50 • TIIE 28 • New indexes across cash, OTC, derivatives Index Services • Options volatility indexes on gold, corn, soybeans and crude oil • Mexican bonds Interest Rates • Overnight interest rates • Crude palm oil Commodities • Oman crude oil Green Products • Emissions 4
- 5. “Social media is people having real-time conversations online.” 5
- 6. 3.0 1.0 2.0
- 7. 4.0
- 8. “Social media is the new trading floor – it’s where traders now connect virtually.” 8
- 10. Brand Enthusiasm Build Customer Advocacy Service Issues Management
- 11. Go to Your Audience
- 12. • Customers/traders • Partners • Lawmakers Accessible • Regulators Transparent • Media Authentic • Influencers • Employees
- 13. • Where it all started (2007) • Fan/Like page • Objective is education
- 14. • Company profile • 5 Groups (4 private) • 24/7 focus groups
- 15. • Launched March 2010 • Thought leadership • Regulatory focus…for now
- 16. “I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”
- 17. @StockTwits – the human ticker 17
- 19. • News -- media and bloggers • Make RSS your friend • Partnerships • Listen and respond • Be original • Regulations
- 20. Validation?
- 23. The Google Effect 23
- 24. Awards FOW Magazine – 2009 Innovation in Customer Service Award
- 25. Lessons Learned About Content • This is not about you…it’s about them (70/30) • It’s not a silver bullet • Be social…monitor, listen, respond • Try new things and benchmark • Understand the risks/rewards • Embrace face to face
- 26. Next Steps? • Company education/training • Financial Services/B2B Recognition (top 5) • Continue to connect with people -- monitor, listen, respond • Video 26
- 27. Twitter: @AllanSchoenberg @MichaelAShore @CMEGroup Blog: http://www.cmegroup.com/openmarkets http://www.b2bvoices.com LinkedIn: http://www.linkedin.com/in/allanschoenberg http://www.linkedin.com/in/michaelshore You can download this presentation here: http://www.slideshare.net/allancme