Take your personal brand to the next level using Facebook and Pinterest.

1. SOCIAL BRANDING
by Adriana Llames, Division Vice President – Social Media Marketing

2. AGENDA
WHAT: The Color of Your Personal Brand
WHY: Personal Branding + It‟s Importance Today
WHAT: Companies are Looking | Do‟s + Don‟ts
WHERE: Taking It Offline | The 15/15 Rule
HOW: Managing Multiple Profiles
Facebook ………………………………
Pinterest……………………………….

3. WHAT: COLOR IS YOUR PERSONAL BRAND
PERSONAL BRANDING VIDEO

4. WHY: PERSONAL BRANDING’S IMPORTANCE TODAY
1. Reality Check: You already have a personal brand:
(google your name + town)
2. Now you want to manage it proactively - - choose what people see about you
3. Companies will find you – online + offline through your brand
Improve your odds of being „found‟ | Jobs will find you vs. the reverse | WOM on steroids
Former Reality Today’s Reality
Newspaper Blogs
Websites Social Networking Sites
Magazines Pinterest
Reference Checks Google
LinkedIn Recommendations
Resume LinkedIn
Yellow Pages Facebook
411.com

5. WHAT: COMPANIES ARE LOOKING FOR YOU
9
of U.S. companies are recruiting on social media
2% 9%
sites, an increase from
8 in 2011
Is the #1 professional site, favored by companies
and recruiters alike.
+ Professional memberships, Volunteers, Donations
- Illegal drug references, posts of a sexual nature, alcohol
consumption + profanity

6. PERSONAL BRANDING DO’S AND DON’TS
Do‟s
 Be Positive + Passionate
Like attracts like; people want to hire + be around other
positive people. Don‟ts
 Be Consistent  Misrepresent Yourself
Business cards, social media profiles, blogs, attire + Fabrications will likely be caught and cause irreversible damage.
behavior are consistent.
 Neglect Social Media Etiquette
 Communicate Your Brand Your presence here is undeniable; gain a deep understanding
15 + 30-second pitch to clearly communicate your value before you jump in and and observe proper etiquette.
online and in-person.
 Underestimate the importance of your image
 Be Visible Big brands know packaging matters when it comes to selling
An online presence is non-negotiable in today’s world; products; the same works here – appearance matters. Dress
make sure your brand has a consistent look, feel and for success!
message. Just the same, get out there and network.
 Forget the “personal” in personal branding
 Become an Expert YOU are the heart of it all; personality matters. Embrace what
Share your knowledge regularly on a blog (vblog) + share makes you unique.
links via Facebook, Twitter, SYW and LinkedIn.
 Make it all about you
Equally important is to express what you offer to a company or
client, how you make a difference to their business and
bottom-line.

7. WHERE: TAKING IT OFFLINE
When marketing yourself, follow the 15/15 Rule.
Under 15 Seconds.
Less than 15 Words.
I’m a Fortune 100 social media executive and
an Ad Age Top 50 Marketing + Media blogger.

8. WHERE: TAKING IT OFFLINE
• Be aware of your social footprint + active manage it
• Consistent presence, both online + offline (people hire people)
• Have an engaging, clear, concise personal branding pitch (15/15 rule)
“tell me more”
• Remember YOU are the brand
• Invest in business cards
(us.moo.com)

9. HOW: FIVE SOCIAL PERSONAL BRANDING NETWORKS
• 161MM members | 200 countries
• 4.2 Billion professional searches (2011)
• 61% Global, 39% U.S.
(founded in Reid Hoffman‟s living room in ‟02) • 82 of Fortune 100 companies use it; 100% of F500 Execs
• 465MM twitter accounts
• 1.6 Billion search queries per day
• 175MM tweets per day
(founded by Jack Dorsey‟s hand drawing in ‟06) • 1MM accounts added per day
•901MM active users
•137.6MM monthly unique U.S. visitors
• 54% access via mobile phone
(founded by Mark Zuckerberg at Harvard in „04)
• 3rd most popular network (Facebook + Twitter)
• 19MM unique visitors
• 60-80% female user base
(founded by Ben Silberman. Launched 3/10) • One of the fastest growing social networks to date
• 123,000 Twitter followers
•Top 50 Media + Marketing(Ad Age), #1 Job Search Blog-Career Builder
• Syndicated -Inc. 500, AOL, Yahoo, Forbes, Fox Business, Hoovers, Glassdoor,
Huffington Post, BNET + Reuters
www.personalbrandingblog.com

10. SOCIALIZED PERSONAL BRAND: IN ACTION

11. 5 STEPS TO FACEBOOK SUCCESS
1. Personalized url (ex: www.linkedin.com/in/adriana.llamesk)
2. Incorporate your professional + personal life
3. Be personal + professional
4. Socialize : It‟s not all about you
5. Get Connected: Pinterest, Twitter, Foursquare, Blogs

12. 5 STEPS TO PINTERESTING PROFILES
1. Register for an account
2. Choose a branded handle www.pinterest.com/adrianalk/
3. Start with the basics – 5 boards
4. Watch the clock – this site can eat up your time
5. Think of this as your visual personal brand, resume + portfolio

13. @adrianallames
Linkedin.com/in/adrianallames
Facebook.com/adrianallamesK
pinterest.com/adrianalk