1. Social
Media
Job
Search
Success
by
Adriana
Llames
Syndicated
personal
branding
blogger,
published
author,
coach
and
speaker
featured
on
ABC
News,
CNN,
Fox
Business,
Huffington
Post
and
Yahoo

2. Social
Media
Networking:
So
many
choices,
so
much
frustra8on
200MM
users
per
month
|
61%
growth
since
2008

3. Social
RecruiDng…does
it
ma:er?
› Over
80%
of
today’s
employers
use
social
media
to
source
new
talent
› 95%
of
companies
using
social
media
to
source
talent
are
using
Linked
In
› 39%
of
companies
are
using
social
media
efforts
to
recruit
execuDve
talent
› 35%
of
companies
have
hired
a
firm
to
use
Social
Media
to
promote
their
company
to
prospecDve
employers
› 85%
of
hiring
managers
Google
a
candidate
before,
or
aRer,
an
interview
› 45%
of
employers
screen
candidates
using
Facebook
and/or
TwiWer
*Sources:
CareerBuilder,
WSJ,
JobVite,
Networking
Naturally

4. Social
Media
RecruiDng…why
it
ma:ers
› Jobs,
Jobs,
Jobs
› Stay
Connected
Linked
In’s
exclusive
job
board,
73%
of
jobs
are
landed
through
TwiWer
job
posDngs,
Facebook
corporate
pages
with
job
tabs
employee
referrals.
Use
Facebook
and
LinkedIn
to
stay
› Free
Expert
Advice
connected.
via
TwiWer
feeds,
LinkedIn
Updates
or
Facebook
posts
e.g.
4
Ways
to
Successfully
NegoDate
a
› Find
UnadverAsed
Jobs
Job
Offer,
10
Ways
to
Ace
a
89%
of
jobs
are
not
adverDsed,
Phone
Interview
but
they
are
tweeted
and
posted
by
FB
friends.
› Employers
Want
You
Employers
spend
their
Dme
searching
for
you,
as
do
› It
Works!!!
recruiters
on
LinkedIn
(#1)

5. The
LiWle
Blue
Bird
…get
tweeDng,
get
interviews
TwiWer
basics
140
character
updates
|
100MM
monthly
visitors
|76%
YOY
growth
|
460K
new
accounts
per
day
|140MM
tweets
sent
each
day
Tweet
your
way
to
Fortune
500
Director-­‐level
jobs,
Kim
did!
What
Kim
did:
Tweeted
3+
Dmes
per
day,
linking
her
blog
posts
to
twiWer
and
re-­‐
tweeDng
relevant
posts
from
other
users
Result:
Social
media
savvy
Senior
staffing
manager
at
a
Fortune
500
co.
invited
her
to
interview
for
their
new
“Director
of
Social
Media”.
(hint:
her
tweets
were
Human
Resources
related)
Kim
blew
them
away
and
moved
through
the
enDre
hiring
process!

6. Friends,
Family
and
Facebook
…wiWy
wall
posts
net
jobs
Facebook
basics
#1
website
worldwide
(#2=Google)
|
550MM
monthly
visitors
|332%
growth
since
’08
Land
a
new
job
–
Whitney
did!
Get
expert
interview
advice
–
Terry
did!
Whitney
posted
on
her
wall:
“Anyone
have
a
contact
at
Company
X?
I’d
love
to
work
for
them
here
in
AusDn.”
Result:
She’s
the
new
sales
rep
for
company
X
in
AusDn!
Her
FB
friends
took
the
call
to
acDon:
posted
8
comments,
sent
4
facebook
messages
(friend>friend>brother,
who
works
at
the
company)
landing
her
at
an
interview
in
2
weeks
in
her
new
posiDon
within
6
weeks.

7. Connect
With
Me
…and
your
network
of
job
leads
expands
LinkedIn
basics
Only
public
social
networking
site
|
120MM+
registered
users
|
200
countries|
10
languages
|
50%
internaDonal
members
Expand
Your
Network
to
land
a
job
–
Bob
did!
(Execu;ves
from
100%
of
2011
Fortune
500
are
members;
75%
use
their
hiring
tool)
Bob
targeted
4
companies:
With
a
brand
new
profile,
he
began
connecDng
to
former
colleagues,
alumni
and
others
to
find
key
execuDves
at
those
companies
Result:
Bob
just
moved
from
Michigan
to
North
Carolina
as
the
new
execuDve
of
his
#1
target
company.
Overcoming
his
frustraDon
and
fears
with
social
media
Insider
8p:
Bob
said,
“I’m
50-­‐ahem,
anyway,
why
do
I
need
to
connect
with
these
people?”
(now
he
sends
updates
about
N.C.
life
and
how
he’s
using
LI
to
hire
staff)

8. Social
Media
Success
Must
Have:
…your
personal
brand
(who
are
you?)
Millions
of
professionals
|
Hundreds
of
countries
|
Only
One
YOU
Your
personal
brand
is
more
than
fashionable,
it
is
essenAal.
Why
companies
brand:
To
provide
you,
their
consumer,
a
view
of
their
company
(standards,
expectaDons,
product,
etc.)…and
get
you
to
spend
$$
“Just
Do
It”
(nike)
“We’ll
leave
the
light
on”
(motel
6)
“Think
Different”
(apple)
“UlDmate
driving
machine”
(bmw)
”A
diamond
is
forever”
(debeers)
“Don’t
leave
home
without
it”
(amex)
Why
a
personal
brand
:
To
provide
hiring
managers
a
view
of
your
value,
results
and
specialty
skills…and
land
you
the
job

9. Go
on,
get
social
…sure,
we
can
be
twi:ering,
facebook
friends
that
connect
on
LinkedIn
TwiWer
@adrianallames
Facebook
www.Dnyurl.com/adrianallamesfacebook
LinkedIn
www.linkedin.com/in/adrianallames
Blog
www.adrianallames.com/blog
eMail
me@adrianallames.com
Books
www.careersudoku.com
312.536.3433
|
adrianallames.com
|
888.593.0098