Presentation to nonprofit organizations in Yuma, Arizona on social media, crowdsourcing, crowdfunding and other web and Internet tools for attracting, engaging and empowering supporters and donors.

1.
The New (Social) Ways
of Nonprofit Fundraising
by Aliza Sherman @alizasherman

2. Today’s Connectors

3. It’s not about
technology. It’s
about people.
- @alizasherman
#yanpi

4. Today’s Supporters

5. Interconnected

6.
Attentionis at a premium

7. Cut through the
noise

8. How are you
making the ask?

9. What are your
magnets?

10. Take a new view

11. Who Gives?
Gen Y
18-31
Gen X
33-48
Boomers
49-67
11%
20%
43%
62% mobile
47% web
53% work
47% mobile
46% work
42% website
28%
follow
25%
follow
-
Matures
68+
26%
52% direct mail
-
Blackbaud
50%
share
38%
share
-
-
% of giving
where they give
how social

12. The average social
media donation is
$59.
#yanpi
MDG
Adver*sing

13. !Community
Connection
Conversation
Social:

14. Out of the box
thinking

15. QR Codes

16. QR Codes

17. QR Codes

18. QR Codes
• Sign a petition
• Sign up for a
newsletter
• Connect on social
networks
• Post on a social
network
• Make a donation

19. Twibbon

20. JustCoz

21. Thunderclap

22. !Community
Convenience
Crowdsourced
Think:

23. Crowdsourcing
many coming together

24. Crowdsourcing
works on the web
Foursquare"
Instagram"
Flickr"
Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"
Google+"
LinkedIn"
Vine"

25. Crowdfunding
$mall is the new big

26. Peer-2-Peer

28. Think:
Attract
Connect
Share

29. !Fundraising
Tools (Social)

30. 1. DonateNow

31. • Custom donation page
• Social media integration
• Constant Contact integration
• DonateNow button

34. 2. FundRazr

35. • Custom campaign page
• PayPal payments
• Social media integration

36. 3. Givlet

37. • Responsive donation page
• Website widget
• Social media tools
• Email tools

38. 4. Qgive

39. • Branded donation pages
• Mobile & text giving
• On-site donations
• Virtual Terminal iPhone app

40. Tips for Success

41. 1. Build your
community

42. 2. Tell your
story

43. 3. Get social
Foursquare"
Instagram"
Flickr"
Website/Blog"
Twitter"
YouTube"
Facebook"
Pinterest"
Tumblr"
Google+"
LinkedIn"
Vine"

44. 4. Empower
your supporters

45. !Community!
Convenience!
Crowdsourced!
Think:!

46. aliza@mediaegg.com
@alizasherman
www.alizasherman.com
Aliza Sherman

47. Blackbaud
Infographic:
hAps://www.blackbaud.com/nonprofit-­‐resources/genera*onal-­‐giving-­‐report-­‐infographic
The
Networked
Nonprofit
(book):
hAp://www.amazon.com/The-­‐Networked-­‐Nonprofit-­‐Connec*ng-­‐Social/dp/0470547979
Beth’s
Blog:
hAp://www.bethkanter.org/
Ac#vism
Tools:
Thunderclap
-­‐
hAps://www.thunderclap.it/
Twibbon
-­‐
hAps://twibbon.com/
Dona#on
Tools:
DonateNow
–
hAp://networkforgood.org
Fundrazr
–
hAp://fundrazr.com
Givlet
–
hAp://givlet.org
Qgive
–
hAp://qgive.com
Causes
–
hAp://causes.com
Fundly
–
hAp://fundly.com
Crowdrise
–
hAp://crowdrise.com
More
Resources:
QR
Codes
–
hAp://scan.me
and
hAp://paperlinks.com
SlideShare.Net/alizasherman
Resources