Highlights from a recent teleseminar I gave about Pinterest. More details here: http://www.mediaegg.com/teleseminar-pin101/

1. for Your Business
How businesses can leverage the
By Aliza Sherman
popular niche social network.

2. Pinterest defined:
According to Pinterest, their site is a Virtual Pinboard. On it’s
About page, Pinterest explains that you can use their site to:
• Organize
• Share
• Discover
• Get inspiration
This kind of visual exploration and expression makes sense for
an individual. But what about for a company or brand? How can
a small business, for example, use Pinterest to their advantage?
Before we take a look at some ways that businesses are already
using Pinterest, let’s first talk a little bit more about how
Pinterest works.
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3. A few Pinterest stats
• Pinterest has over 10.4 million registered users, 9 million
monthly Facebook-connecting users, and 2 million daily
Facebook users. (Inside Network, 2012)
• 97.9% of Pinterest users are female. (Inside Network, 2012)
• Pinterest drives more traffic than Google+, YouTube and
LinkedIn combined. (Shareholic, 2012)
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4. Pinterest is still by invitation only
Anyone with an account can easily invite you.
But this does create a sense of exclusivity.
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5. How Pinterest works…
Pinterest provides a way for you to showcase your tastes,
affinities, interests and style. You do this through “Pins” on
“Boards” that represent different categories.
You can set up as many boards and pins as you’d like. You can
pin images you find on the web using the Pinterest “Pin It”
bookmarklet, a button that you can add to your web browser. You
can take images with your smartphone and upload them to your
Pinterest account and to any board you specify or upload images
from your computer.
You can follow other “Pinners,” and they can follow you back,
similar to Twitter with your followers and following. You can also
“Like” other people’s pins, comment on them, and “Repin” them
to one of your boards.
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6. Pinterest elements
A Pin
A Board
A Repin
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7. Pinterest interactions
A Comment
Likes & Repins
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8. #Pintip: Follow others with care
When you follow others on Pinterest, you can either click the red
button under their photo or logo to follow all their Boards, or
you can choose to follow specific individual boards.
Don’t feel compelled to follow everything from everyone. Being
selective about your follows helps keep your Pinterest stream
more relevant, less cluttered and “repinable.”
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9. Install the “Pin It” button
Follow the instructions on the Goodies page to install the “Pin It”
button (pinterest.com/goodies) on your web browser.
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10. Create Boards
You can create a Pinterest board, name it, and categorize it.
Pinterest starts you off with some default boards such as Places
and Spaces and My Style. You can edit those board names to
anything that makes sense for you. Pinterest can display up to 9
of your most recent images per board on your profile page.
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11. Pinning from your browser
When you’re at a website that contains an image you’d like to pin
to one of your boards, just click the Pin It button on your web
browser that you’ve already installed.
You’ll see a selection of images – and video – that is “pinable.”
Choose a larger version of the image you want, if available.
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12. Pinning from the Web
From the Pinterest website, you can also click the “Add+” link at
the upper right side of your Pinterest page. From there you can
choose to add a Pin by entering a URL of a site, and Pinterest
will search that site for pinable images. You can also upload a
Pin from your computer or create a new Board.
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13. #PinTip: Fill up your Boards
Fill up a Board so it appears complete on your Pinterest profile
page. This takes only 9 images to appear complete. Incomplete
boards look sloppy and convey a lack of interest.
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14. #PinTip: Rearrange your boards
As you create and fill up your boards, you can rearrange them to
better convey what you want others to know about you and your
business. Prioritize your boards with the most relevant at the
top. Boards at the bottom may be noticed less so keep this in
mind as you are arranging.
You can also position boards that aren’t yet completed toward
the bottom. Some work in progress is perfectly acceptable.
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15. #Pintip: Collaborate
Invite others to pin on your board to collaborate, organize and
plan together, inspire and support one another…
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16. #PinTip: Check site “pinability.”
If you want people to pin images or video from your site, you
want to make sure your multimedia is accessible to Pinterest.
NOTE: You can also prevent people from pinning your site:
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17. #PinTip: Add the “Pin It” button
If you want to encourage pins of images or video on your site,
you can add the “Pin It” button to your site. Go to the Goodies
page in Pinterest’s Help section.
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18. #Pintip: Pinterest widgets
You can access widgets to display your pins on your WordPress
site or blog. Search for Pinterest in the widget directory.
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19. Things to do with Pinterest
Get inspiration.
Introduce your team.
Organize images.
Promote places or things.
Drive traffic.
Bookmark sites.
Build a brand.
Aggregate content.
Reach new audiences.
Share on Facebook & Twitter.
Engage with consumers.
Show pins on your site.
Hold a contest.
Let people pin your site content.
Display products.
Share “behind-the-scenes.”
Demonstrate expertise.
Tell a story.
Promote events.
Collaborate.
Showcase clients or portfolio.
Educate.
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20. Brands That Pin
Here’s a list of some brands using Pinterest:
Nordstrom – http://pinterest.com/nordstrom
Bergdorf Goodman – http://pinterest.com/bergdorfs
Whole Foods – http://pinterest.com/wholefoods
Chobani – http://pinterest.com/chobani
Cabot Cheese – http://pinterest.com/cabotcheese
West Elm – http://pinterest.com/westelm
Michaels – http://pinterest.com/michaelsstores
Better Homes & Gardens – http://pinterest.com/bhg
Real Simple – http://pinterest.com/realsimple
Scholastic – http://pinterest.com/scholastic
Uncommon Goods – http://pinterest.com/uncommongoods
Birds Barber Shop – http://pinterest.com/birdsbarbershop
Domestica – http://pinterest.com/domestica
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21. Pinterest for Your Business
Follow me at http://pinterest.com/alizasherman
& http://pinterest.com/momincorporated
This presentation
contains highlights from
a recent teleseminar.
Sign up to access the
free MP3 recording plus
an extended version of
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Presented by Aliza Sherman
info@mediaegg.com
@alizasherman
TechWithAliza.com
pinterest.com/alizasherman