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Alister Toma Strategies for Real Estate Development

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Alister Toma Strategies for Real Estate Development

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Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_

Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_

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Alister Toma Strategies for Real Estate Development

  1. 1. Digital Marketing Plane For Real Estate Development
  2. 2. ‘ A BRANDIS Nothing But An Expression Of The Consumer's LOYALTY And TRUST‘
  3. 3. OBJECTIVE • Product promotion is one of the necessities for getting your BRAND in front of the public and attracting new customers. • Brand Positioning • Increase visibility • Build Brand Value • Improve revenue • ToCompete in Market • ToEducate People • ToSpread Awareness
  4. 4. DIGITAL MEDIA PLAN
  5. 5. DIGITAL MEDIA PLAN • Digital Communication : Creative's & Videos • Website Options : Branding • Digital Media Plan : Digital & Social • Digital Strategy : Launch Plan & Sustainer
  6. 6. DIGITAL COMMUNICATION : CREATIVES & VIDEOS
  7. 7. WEBSITE OPTIONS : BRANDING
  8. 8. OPTION 1
  9. 9. OPTION 2
  10. 10. OPTION 3
  11. 11. DIGITAL MEDIA PLAN : DIGITAL & SOCIAL
  12. 12. CURRENT BRAND PRESENCE
  13. 13. Current Website Social Presence SEO Reports
  14. 14. BRAND PRESENCE & POSITIONING Platform Presence Organic Yes / But Low Adwords No Facebook Yes /But Low Twitter No Insta No Pinterest No G+ Yes/ Low Youtube No LinkedIn Yes / But only Account Just Dial No Business Listing No yellowpages No
  15. 15. COMPETITORS ANALYSIS
  16. 16. COMPITATERS 5 Top Compotators Analysis Websites Social Presence SEO Reports
  17. 17. COMPETITOR’S BRAND PRESENCE Competitors Name Facebook Twitter Linkedin Instagram Pinterest G+ YouTube Adwords Business Listing Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes
  18. 18. DIGITAL MEDIA PLAN
  19. 19. DIGITAL MEDIA PLAN • Brand Launch – Branding & Viral Marketing (Videos) YouTube Promotion, WhatsApp Promotion, Social Promotion, Website & Email Promotion • Google Display Ads Marketing – Brand Awareness Showcase Ads on Popular Websites & Generate Leads on Our Website – Sell Products, Form Filling, Subscribers for Product Update List, Discounts & Offers • Search Network Ads & Shopping Ads – Most Searched Targeted Keywords Get Ads Lead on Top For Keywords
  20. 20. • Social Media Ads Marketing – Metro Cities Popular Social Platform (Awareness, Engagement & Leads) Facebook, Twitter, Google+, Instagram, YouTube • Remarketing - Integration With Google Display Ads, Social Media Ads & Email Marketing Showcasing Ads of the Viewed, Visited Products, Information on the website ToHammering the product Image in Visitors mind • Affiliate Marketing – Integration With Bloggers, Influencers, Trending Websites ToPromote Our Products, Feathers & Information.
  21. 21. • Search Engine Optimization – Organic Ranking For Website ToGet Rank On Search Engine Result Page for targeted keywords & Increase Website Performance
  22. 22. DIGITAL MARKETING PLAN
  23. 23. DIGITAL MARKETING PLAN • Branding & Viral Marketing (Videos) • Social Media Marketing • Search Engine Marketing • Search Engine Optimization • Email Marketing
  24. 24. BRANDING & VIRAL MARKETING (Videos) • YouTube Promotion • Social Promotion • Website & Email Promotion
  25. 25. YOUTUBE PROMOTION
  26. 26. SOCIAL PROMOTION
  27. 27. EMAIL MARKETING
  28. 28. SOCIAL MEDIA MARKETING
  29. 29. SOCIAL MEDIA MARKETING • Facebook • Twitter • LinkedIn • Instagram • YouTube • Pinterest • Google +
  30. 30. SOCIAL MEDIA MONITORING • Identifying conversation variations. • Segregating conversation variations. • Analyzing conversation. • Insight & Improvement report.
  31. 31. SOCIAL MEDIA MANAGEMENT • Strategic presence creation on social media. • Presence promotion, Engagement & Response management. • Analyzing opportunities for social media outreach.
  32. 32. ONLINE REPUTATION MANAGEMENT • Researching and analyzing Real Time online reputation. • Defining a reputation score. • Improve reputation score. • Execution of ORM.
  33. 33. SOCIAL MEDIA CAMPAIGN • Increase conversions on your website • Send people to your website • Promote your Page • Reach people near your business • Get video views • Get people to claim your offer • Collect leads for your business • Deliverables (ROI) via campaign execution.
  34. 34. FACEBOOK • Content development • Integration page with other social media channels • Post updates with links to the desired landing page • Joining groups and pages • Adding members • Starting discussions • Sharing links • Creating Facebook “like” button and badge, to place it in the website and blogs • Run contests, promotional campaigns, polls • Video sharing via YouTube tabs ( for viral campaigns) • Photo sharing via page flicker apps/ similar apps • Document sharing ( pdf, ppt, whitepapers, brochures, notes..) • Customized contact form/ registration form • Promote blogs/feed • Adding custom tabs • Tagging use of various external interactive Apps
  35. 35. FACEBOOK SAMPLE ADs
  36. 36. LINKEDIN • Integrating profile with other media channels • Adding connections • Joining Groups • Targeting and networking with the influencers • Starting Discussions in groups • Active participations in relevant Q&A’s • Publish Press release • Creating polls • Launching and promoting events • Submitting feeds • Sharing presentation • Integrating blogs to the profile • Performing Like & Share activity
  37. 37. LINKEDIN SAMPLE ADs
  38. 38. TWITTER • Creating twitter handle • Posting tweets with site link (content from the site) • Following key influencers • Using hashtags for keywords • Retweeting influential tweets • Tweeting based on trends • Post natural updates frequently • Mentioning Influential content/handles/personalities • Creating a twitter badge and placing it on the site and blogs • Increasing followers base constantly • Networking and engaging with the followers
  39. 39. TWITTER SAMPLE ADs
  40. 40. PINTEREST • Creating boards • Content Development • Buzz creation • Integration profile with other social media • channels/blogs • Add pins • Influence repines • Photo sharing with links • Sync info graphics • Follow influencers • Follow relevant boards • Install Pint It button • Me + Contributors • sharing pins on other networks • Crowd source • Pinterest Contests
  41. 41. PINTEREST SAMPLE ADs
  42. 42. SOCIAL BOOKMARKING AND DOCUMENT SHARING • Social Bookmarking – Bookmarking Links from the site – Adding keywords – Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, StumbleUpon, delicious. • Document sharing – Sharing presentation through slide share, scribd and docstoc & prezi. – Publishing white papers and Article in scribd and docstoc
  43. 43. SOCIAL MEDIA MARKETING
  44. 44. 6 Month Social Media marketing timeline – 1st & 2nd Month Brand presence Promote profiles Implement brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 20 % increase Twitter/Facebook/ LinkedIn followers 2000 - 3000 followers Presence 100%
  45. 45. 6 Month Social Media marketing timeline – 3rd & 4th Month Brand/customer Engagement Increase followers base Monitor brand, industry, niche Reply to customers and prospects Traffic source Referring sites Search engines Projected traffic 50 – 60 % increase Twitter/Facebook / LinkedIn followers 3000- 6000 followers Presence 100%
  46. 46. 6 Month Social Media marketing timeline – 4th &6th Month ROI focus Special offers for fans, members, followers… Converts fans, members, followers to email subscribers Revenue based campaigns Lead generation TrafficSources Referring sites Search engine Projected Traffic 70-85 % increase Presence 100%
  47. 47. SEARCH ENGINE MARKETING
  48. 48. SEARCH ENGINE MARKETING • Google Paid Ads Search Network Display Network VIDEO Advertising • Bing Paid Ads
  49. 49. GOOGLE PAID ADs • Showcasing the ads of Projects in best manner to create excitement among the people to Buy the Property. • Advertisements will be displayed on the sites where users are already looking for a Properties that we sell. • When people click on the advertisement, they’ll be directed to the website for more information about the property.
  50. 50. BENIFITS OF GOOGLE ADVERTISEMENT 1. Maximum Relevance 2. Cost Effective 3. Measurable 4. Remarketing 5. Highly Targeted
  51. 51. SEARCH NETWORK (SAMPLE)
  52. 52. DISPLAY NETWORK (SAMPLE)
  53. 53. VIDEO ADs (SAMPLE)
  54. 54. BING PAID ADs (SAMPLE)
  55. 55. BING PAID ADs (SAMPLE)
  56. 56. THANK YOU...!

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