You're a business owner. You can't deny that B2B sales has become harder since you've owned your business. The big question is how are you responding? Many business owners have heard the phrase 'Inbound Marketing', but few actually get it. I'm talking about a lot more than SEO and PPC, I'm talking about a fundamental shift towards something far greater, far more fun and importantly - on the next level of effectiveness in helping you build your business. This presentation will help you understand how your digital strategy needs to change to bring success to your B2B business.

1. INBOUNDMARKETING
WHAT IT IS & WHY IT MATTERS TO B2B BUSINESSES
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2. THECONTEXT
PEOPLE HAVE TUNED OUT OF TRADITIONAL MARKETING MESSAGES
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3. PROSPECTS WANT TO ENGAGE WITH YOU ON THEIR TERMS
THECONTEXT
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4. VIRTUALLY ALL BUYING JOURNEYS START HERE
THECONTEXT
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5. THECONTEXT
92to be precise
%
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6. YOUR PROSPECTS ARE DROWNING IN INFORMATION
THECONTEXT
your product
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7. INBOUNDPHILOSOPHY
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8. ATTRACTIVE | INBOUND ATTRACTS THE RIGHT PEOPLE TO YOU
THEPHILOSOPHY
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9. PERMISSION BASED | YOUR CLIENTS CHOOSE & LOVE YOUR MARKETING
KEY VALUES OF INBOUND MARKETING
THEPHILOSOPHY
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10. CONTENT DRIVEN | QUALITY CONTENT ENGAGES YOUR PROSPECTS
THEPHILOSOPHY
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11. EFFICIENT | INBOUND LEVERAGES TECHNOLOGY TO SCALE
THEPHILOSOPHY
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12. STRANGERS VISITORS LEADS CUSTOMERS PROMOTORS
THEPHILOSOPHY
INBOUND DONE WELL TURNS ABSOLUTE STRANGERS INTO PASSIONATE PROMOTORS THROUGH
FOUR ACTIONS - ATTRACT, CONVERT, CLOSE AND DELIGHT.
ATTRACT CONVERT CLOSE DELIGHT
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13. Inbound marketing is nurturing
authentic connections at scale
with your ideal buyers on their
terms.
THEDEFINITION
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14. POSITION YOURSELF AS A THOUGHT LEADER
THEOPPORTUNITY
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15. BECOME THE GREATEST EDUCATOR IN YOUR MARKET
THEOPPORTUNITY
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16. WHY INBOUND MARKETING IS TRANSFORMING BUSINESSES ALL OVER THE WORLD
LOWER
COST PER
LEAD
DATA
DRIVEN
EASILY
SCALEABLE
BUYER
CENTRIC
MORE
AUTHENTIC
MORE
FUN
THEBENEFITS
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17. We are independent digital strategy consultants.
We help our B2B clients win at digital with
simple, integrated and actionable digital
strategy, analytics & governance solutions
digital that mattersWe believe in
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