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Being a Data Driven
Business
Ali Sarrafi
Senior Product Manager
Data and Analytics
Spotify
saf
Picture Copyright: www.gentside.com
“People in both fields operate
with beliefs and biases. To the
extent you can eliminate both and
replace them with data, y...
“If you’re competitor-focused,
you have to wait until there is
a competitor doing
something, being customer-
focused allow...
Data makes you
customer focused
Differentiation
What kinds of Data do
you have at your
disposal?
picture from: http://memory-alpha.wikia.com/wiki/The_Measure_Of_A_Man_(ep...
“Big data is a term for data sets
that are so large or complex
that traditional data processing
applications are inadequat...
Data in your
business
Use data to know how
you’re doing and adjust
plans and strategy
Personalize
Create data
partnerships
Maximise Revenue
Data as a Service or
Product
How Mature are you
Data
Master
Data
Aware
Data
Driven
Data
User
Data Collector
Data Maturity Index
Big Data MBA: Driving Business Strategies with Data Science, Bill Schmarzo, Wiley, 2016
Business
Metam...
How to be a Data Driven Business
‣ Find what type of business you want to do with data
‣ Start as a collector
‣ Setup a le...
Maybe read these
“Information is the oil of
the 21st century, and
analytics is the
combustion engine”
Peter Sondergaard, Gartner Research
C...
Thanks
Find me on: @asarrafi
Being a Data Driven Business
Being a Data Driven Business
Being a Data Driven Business
Being a Data Driven Business
Being a Data Driven Business
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Being a Data Driven Business

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Data is becoming an engine for many businesses in the information age, and every company needs to consider look at how that feels in their business model.

This an introductory guest lecture for students at Stockholm School of Entrepreneurship.

Veröffentlicht in: Daten & Analysen
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Being a Data Driven Business

  1. 1. Being a Data Driven Business Ali Sarrafi Senior Product Manager Data and Analytics Spotify
  2. 2. saf Picture Copyright: www.gentside.com
  3. 3. “People in both fields operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage.” Michael Lewis, Moneyball: The Art of Winning an Unfair Game
  4. 4. “If you’re competitor-focused, you have to wait until there is a competitor doing something, being customer- focused allows you to be more pioneering.” Jeff Bezos, CEO Amazon From: David LaGasse " America's Best Leaders: Jeff Bezos, Amazon.com CEO. U.S. News November 19, 2008 Picture Copyright: The Huffington Post
  5. 5. Data makes you customer focused
  6. 6. Differentiation
  7. 7. What kinds of Data do you have at your disposal? picture from: http://memory-alpha.wikia.com/wiki/The_Measure_Of_A_Man_(episode)
  8. 8. “Big data is a term for data sets that are so large or complex that traditional data processing applications are inadequate. ” Wikipedia definition
  9. 9. Data in your business
  10. 10. Use data to know how you’re doing and adjust plans and strategy
  11. 11. Personalize
  12. 12. Create data partnerships
  13. 13. Maximise Revenue
  14. 14. Data as a Service or Product
  15. 15. How Mature are you Data Master Data Aware Data Driven Data User Data Collector
  16. 16. Data Maturity Index Big Data MBA: Driving Business Strategies with Data Science, Bill Schmarzo, Wiley, 2016 Business Metamorphosis Data Monetisation Business Optimisation Business Insights Business Monitoring
  17. 17. How to be a Data Driven Business ‣ Find what type of business you want to do with data ‣ Start as a collector ‣ Setup a learning Business, form hypotheses ‣ Measure Everything
  18. 18. Maybe read these
  19. 19. “Information is the oil of the 21st century, and analytics is the combustion engine” Peter Sondergaard, Gartner Research Credit: Bernard Marr
  20. 20. Thanks Find me on: @asarrafi

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