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Muchos dir�an que el caf� de Starbucks es caro y, sin embargo, los c.pdf

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Starbucks ha tenido éxito internacionalmente al ofrecer una experiencia de café consistente y de alta calidad a pesar de ser más caro que otras opciones, lo que demuestra que los clientes valoran la marca y la calidad por encima del precio.

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Muchos diran que el caf de Starbucks es caro y, sin embargo, los clientes obtienen valor por su dinero. Cmo cree que Starbucks ha podido transferir este modelo de negocio y propuesta de valor al mercado internacional?

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