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St Luke’s Symposium 2014 
The new digital world – tweeting like a 
leader 
An introduction to social media use in 
medical...
I do not have an affiliation (financial or otherwise) 
with a pharmaceutical, medical device or communications organizatio...
https://wealth.barclays.com/employer-solutions/en_gb/home/research-centre/talking-about-my-generation.html
Social Network 
A social structure made up of individuals (or 
organizations) called "nodes", which are tied (connected) 
...
Gartner Hype Cycle 
Needs Assessment, Goal, Audience, Best Tool
8 
Why #SoMe ? Digital World 
Health Advocacy & Social Accountability
St Luke’s Symposium 2014 
10
#SoMe in #MedEd 
• Education 
• Leadership & CPD 
• Research
Social Constructivism 
Social constructivism is a sociological theory of 
knowledge that applies the general philosophical...
FB Account 
• FB Wall 
• FB Group 
• FB Page
#ALSIceBucketChallenge
St Luke’s Symposium 2014 
24
Leadership 
"Digital footprints are what we post about 
ourselves.” 
“Digital shadows are what others upload 
about us."
Six social-media skills every leader needs 
mckinsey.com 
www.mckinsey.com/insights/high_tech_telecoms_internet/six_social...
Research 
Dissemination 
Open Access 
Altmetrics
St Luke’s Symposium 2014 
39
Article Level Metrics
#CCME13 #OB4 
• Twitter is an online social networking and 
microblogging service 
• 2013: +500 Million users, 200,000 twe...
St Luke’s Symposium 2014
www.symplur.com/healthcare-hashtags/ 
Tweeting during conferences: educational or just another distraction? 
Alireza Jalal...
St Luke’s Symposium 2014 
46
St Luke’s Symposium 2014 
47
#DotMed14 
#ICRE2014
Ethical and Practical Issues 
• Can't force people to create an account! 
• Copyright and plagiarism 
• Institutional Poli...
http://www.imo.ie/policy-international-affair/documents/imo-position-papers/
TakeHome Message 
• Health Advocacy & Social Accountability 
• Education, Professional Development, Research 
• Needs Asse...
THANK YOU 
#StLukes14
The new digital world – tweeting like a leader #StLukes14
The new digital world – tweeting like a leader #StLukes14
The new digital world – tweeting like a leader #StLukes14
The new digital world – tweeting like a leader #StLukes14
The new digital world – tweeting like a leader #StLukes14
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The new digital world – tweeting like a leader #StLukes14

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An introduction to social media use in medical education and healthcare

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The new digital world – tweeting like a leader #StLukes14

  1. 1. St Luke’s Symposium 2014 The new digital world – tweeting like a leader An introduction to social media use in medical education and healthcare Alireza Jalali, MD Head of Anatomy & Teaching Chair @ uOttawa Social Media Advisor @ RCPSC ajalali.com #StLukes14 @RCPI_news @arjalali
  2. 2. I do not have an affiliation (financial or otherwise) with a pharmaceutical, medical device or communications organization. Je n’ai aucune affiliation (financière ou autre) avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou un cabinet de communication.
  3. 3. https://wealth.barclays.com/employer-solutions/en_gb/home/research-centre/talking-about-my-generation.html
  4. 4. Social Network A social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as: friendship, common interest, relationships, etc. Social Networking and Clinician Educators Alireza Jalali Le Spécialiste, Vol. 16, No HS-1, P. 45, Janvier 2014 http://issuu.com/lafmsq/docs/finalepdfang/45?e=2669958%2F6583911
  5. 5. Gartner Hype Cycle Needs Assessment, Goal, Audience, Best Tool
  6. 6. 8 Why #SoMe ? Digital World Health Advocacy & Social Accountability
  7. 7. St Luke’s Symposium 2014 10
  8. 8. #SoMe in #MedEd • Education • Leadership & CPD • Research
  9. 9. Social Constructivism Social constructivism is a sociological theory of knowledge that applies the general philosophical constructivism into social settings, wherein groups construct knowledge for one another, collaboratively creating a small culture of shared artifacts with shared meanings. Vygotsky Education
  10. 10. FB Account • FB Wall • FB Group • FB Page
  11. 11. #ALSIceBucketChallenge
  12. 12. St Luke’s Symposium 2014 24
  13. 13. Leadership "Digital footprints are what we post about ourselves.” “Digital shadows are what others upload about us."
  14. 14. Six social-media skills every leader needs mckinsey.com www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs
  15. 15. Research Dissemination Open Access Altmetrics
  16. 16. St Luke’s Symposium 2014 39
  17. 17. Article Level Metrics
  18. 18. #CCME13 #OB4 • Twitter is an online social networking and microblogging service • 2013: +500 Million users, 200,000 tweets / minute • "Texting" of Internet. • @User • # A hashtag is used to mark keywords or topics in a tweet: #MedEd, #HCSM, #StLukes14 #StLukes14
  19. 19. St Luke’s Symposium 2014
  20. 20. www.symplur.com/healthcare-hashtags/ Tweeting during conferences: educational or just another distraction? Alireza Jalali, Timothy Wood Medical Education; 47: 1129-1130, 2013 DOI: 10.1111/medu.12337 Analyzing Online Impact of Canadian Conference of Medical Education through Tweets Alireza Jalali, Timothy Wood Education In Medicine Journal, 5(3), Sept. 2013 doi:10.5959/eimj.v5i3.162
  21. 21. St Luke’s Symposium 2014 46
  22. 22. St Luke’s Symposium 2014 47
  23. 23. #DotMed14 #ICRE2014
  24. 24. Ethical and Practical Issues • Can't force people to create an account! • Copyright and plagiarism • Institutional Policy? Who's in charge of the account? Crisis Communication Plan • Stay Safe : Security Setting, Passwords, Spams. • Time management : Distraction, FOMO, Teach Curation • Professionalism (Dissemination!)
  25. 25. http://www.imo.ie/policy-international-affair/documents/imo-position-papers/
  26. 26. TakeHome Message • Health Advocacy & Social Accountability • Education, Professional Development, Research • Needs Assessment: Goal, Audience, Best Tool • Technology is only a Tool: Don't believe the hype! • Start Small, Observe and Interact • Time management, Curation • Professionalism (Dissemination!) • No Privacy Online: THINK twice Tweet once!
  27. 27. THANK YOU #StLukes14

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