1. “ What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble” By: Ali Hadi Brand

2. What is Brand Activation? Definition: Brand Activation is the smooth integration of all available means of communication in a creative platform to activate consumers. Activate means the stimulation of: 1. Interest 2. trial 3. loyalty

3. INTEREST

4. TRIAL

5. LOYALTY

6. Most Marketers are rigid and not commercially-oriented

7. CEOs describe marketers as undisciplined, not commercially-oriented and rigid.

8. 80% of marketing plans are unsuccessful .

9. From Advertising Brands to Brand Activation

10. Power to the People.

11. Why Brand Activation?

12. Activation places the focus on the core of marketing. => Interest => trial => loyalty PRODUCT PRICE PLACE PROMOTION

13. Stimulating the purchasing process.

14. Why advertisers choose Brand Activation instead of traditional campaigns? My Brand My Brand My Brand My Brand My Brand My Brand My Brand My Brand

15. Brand Activation addresses the most important issues in marketing:

16. Brand Activation: Provide the Proof

17. Brand Activation = Interaction

18. Brand Activation : Bringing your brand to life.

19. Proactive Brand can advise in making your brand a compelling brand. Using the following areas of expertise to drive existing brand to new levels of performance or launch new brands into the market through:

20. Contact: Ali Hadi http://www.youtube.com/watch?v=DApscqsosHo Mobile: 0300-2025012 Email: [email_address]