2. Customer experience (CEX) "Customers always get more than they bargain for, because a product or service always comes with an experience. By "experience," we mean the "takeaway" impression formed by people's encounters with products, services, and businesses—a perception produced when humans consolidate sensory information." (Carbone and Haeckel 1994)
9. Imbalanced customer experience POS I T I V E Expectation point has been exceeded on both business and emotional level and relatively balanced giving rise to a positive customer experience Imbalanced customer experience
14. A customer experience is a dynamic rather than a static construct. As each expectation is exceeded, the bar raises for the next experience.
15. Delivering positive customer experiences requires constant feedback and evaluation from a customer perspective. This should take both internal and external evaluation.