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Mobile-First SEO - The Marketers Edition #3XEDigital

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Mobile-First SEO - The Marketers Edition #3XEDigital

  1. Mobile-First SEO #mobilefirstseo at #3xedigital by @aleyda from @orainti The Marketers Edition
  2. I’m Aleyda Solis #mobilefirstseo at #3xedigital by @aleyda from @orainti
  3. ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO BITLY.COM/LIBROSEOALEYDA I PublishI Share #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis
  4. I Blog I Speak I’m Featured #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis
  5. I help companies to connect with them #mobilefirstseo at #3xedigital by @aleyda from @orainti
  6. Search is now mostly mobile driven #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/report-nearly-60- percent-searches-now-mobile-devices-255025
  7. And will also become mobile-based with 
 the upcoming Google Mobile-First Index #mobilefirstseo at #3xedigital by @aleyda from @orainti https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html http://searchengineland.com/google-begins-experimenting- mobile-first-index-hopes-expand-upcoming-months-262527
  8. Ranking signals will come from your
 mobile Web presence and not Desktop #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/faq- google-mobile-first-index-262751
  9. And at some point Google will 
 switch to a Mobile-Only Index #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/faq- google-mobile-first-index-262751
  10. Mobile can already provide these visibility & traffic results #mobilefirstseo at #3xedigital by @aleyda from @orainti
  11. This Revenue #mobilefirstseo at #3xedigital by @aleyda from @orainti
  12. However most Websites have 
 an issue converting with it #mobilefirstseo at #3xedigital by @aleyda from @orainti http://www.monetate.com/blog/ ecommerce-benchmarks-q4-2016
  13. Due to clear challenges 
 with Mobile Optimization #mobilefirstseo at #3xedigital by @aleyda from @orainti https://www.thinkwithgoogle.com/articles/three-ways- mobile-is-changing-canadians-expectations.html
  14. I bet this is not a surprise ;) #mobilefirstseo at #3xedigital by @aleyda from @orainti https://twitter.com/Oatmeal/ status/810905426132799488
  15. It happens in Ireland too #mobilefirstseo at #3xedigital by @aleyda from @orainti https://www.consumerbarometer.com/
  16. Let’s fix this with a 
 Mobile-First SEO Process #mobilefirstseo at #3xedigital by @aleyda from @orainti
  17. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
  18. Which queries are your visitors using to search for your top services on mobile? #mobilefirstseo at #3xedigital by @aleyda from @orainti Google Search Console
  19. How do these differentiate from the 
 ones searched from desktop devices? #mobilefirstseo at #3xedigital by @aleyda from @orainti
  20. Are you already effectively 
 targeting them with your content? #mobilefirstseo at #3xedigital by @aleyda from @orainti
  21. #mobilefirstseo at #3xedigital by @aleyda from @orainti SimilarWeb Verify your competitors mobile 
 traffic & organic search share
  22. Are the same mobile queries 
 bringing visibility to them? #mobilefirstseo at #3xedigital by @aleyda from @orainti Sistrix
  23. Compare to identify opportunities #mobilefirstseo at #3xedigital by @aleyda from @orainti
  24. Expand them taking conversational 
 queries into consideration #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/google-reveals-20- percent-queries-voice-queries-249917
  25. For product inspiration & comparison, 
 discovering brands, looking for opinions… #mobilefirstseo at #3xedigital by @aleyda from @orainti KWFinder
  26. #mobilefirstseo at #3xedigital by @aleyda from @orainti Look for intent, context & immediacy http://www.aleydasolis.com/en/search-engine- optimization/optimizing-mobile-queries-near-you/
  27. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
  28. #mobilefirstseo at #3xedigital by @aleyda from @orainti It’s critical to have a Mobile Web version. 
 There are 3 main alternatives. https://developers.google.com/ webmasters/mobile-sites/mobile-seo/ Responsive Web Design Dynamic Serving Independent Mobile Site
  29. #mobilefirstseo at #3xedigital by @aleyda from @orainti The 3 have do’s & dont’s Responsive Web Design Dynamic Serving Independent Mobile Site Don’t block images, css & js resources. Include the Vary: User-Agent 
 HTTP header Identify & serve the relevant Web version to the right user agent Implement Rel alternate & canonical Tags between mobile & desktop URLs. 
 Implement 301-redirects between mobile & desktop to refer the user agent to the relevant Web version
  30. #mobilefirstseo at #3xedigital by @aleyda from @orainti Also pros & cons! Choose based on the identified audience behavior, business & tech requirements https://www.thinkwithgoogle.com/articles/ building-websites-multi-screen-consumer.html
  31. #mobilefirstseo at #3xedigital by @aleyda from @orainti This configuration doesn’t need 
 to change with the mobile first index too https://developers.google.com/ webmasters/mobile-sites/mobile-seo/
  32. #mobilefirstseo at #3xedigital by @aleyda from @orainti Aren’t you sure that yours 
 is really mobile friendly? http://searchengineland.com/faq-google- mobile-first-index-262751
  33. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify for yourself by using 
 Chrome’s DevTools Device Mode bit.ly/chromedevicemode
  34. #mobilefirstseo at #3xedigital by @aleyda from @orainti Look also for already identified issues 
 in the GSC Mobile Usability report
  35. #mobilefirstseo at #3xedigital by @aleyda from @orainti Double check for problems 
 with Google’s Mobile-Friendly Test https://search.google.com/ search-console/mobile-friendly
  36. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be mindful of blocked resources issues &
 false-positives on optimization status too
  37. #mobilefirstseo at #3xedigital by @aleyda from @orainti Simulate Googlebot for Smartphones
 and crawl your site w/ JS rendering Screaming Frog
  38. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify if the mobile crawler sees the same than a user when accessing your site pages
  39. #mobilefirstseo at #3xedigital by @aleyda from @orainti See if there are blocked pages or 
 resources that need to be accessed
  40. #mobilefirstseo at #3xedigital by @aleyda from @orainti Check if there are faulty redirects, canonicalization issues & errors to fix
  41. #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/google-says-page-speed-ranking-factor- use-mobile-page-speed-mobile-sites-upcoming-months-250874 It’s also critical to make sure your mobile site version loads really fast
  42. #mobilefirstseo at #3xedigital by @aleyda from @orainti Identify the load times of your 
 top pages directly in Google Analytics
  43. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use Chrome’s DevTools Network & Audits to 
 emulate & see the resources are causing the delay
  44. #mobilefirstseo at #3xedigital by @aleyda from @orainti Double-Verify and prioritize with 
 Google’s PageSpeed Insights Tool https://developers.google.com/ speed/pagespeed/insights/
  45. What about implementing AMP 
 to improve your speed issues? #mobilefirstseo at #3xedigital by @aleyda from @orainti searchengineland.com/amp-top- stories-now-live-243314
  46. #mobilefirstseo at #3xedigital by @aleyda from @orainti Mobile Responsive Non-AMP Mobile AMP To deliver a faster & safer Mobile Web experience, even if you already have a mobile Web version
  47. #mobilefirstseo at #3xedigital by @aleyda from @orainti It’s now a requirement to be included in the news carousel and can provide extra visibility AMP article rich results
 Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results
 A basic, non-graphical search result pointing to the AMP page.
  48. #mobilefirstseo at #3xedigital by @aleyda from @orainti The additional organic search visibility 
 & traffic can be impressive
  49. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be careful showing what can be a over-simplified 
 mobile AMP experience when using plugins though Mobile Responsive Non-AMP Mobile AMP <>
  50. #mobilefirstseo at #3xedigital by @aleyda from @orainti This can end-up boosting visibility 
 but lowering your engagement
  51. #mobilefirstseo at #3xedigital by @aleyda from @orainti Mobile Non-AMP Mobile AMP = The goal is to provide the most consistent user experience through your “extended” AMP pages
  52. #mobilefirstseo at #3xedigital by @aleyda from @orainti Usually when you’re in one of these scenarios You’re in the media, news industry or have a blog Your current mobile page speed sucks You can personalize AMP to have a similar UX & functionality than your current site You ideally don’t have an independent mobile version
  53. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify that your content type & 
 functionality are AMP supported https://www.ampproject.org/ es/roadmap/ https://www.ampproject.org/ docs/reference/components
  54. #mobilefirstseo at #3xedigital by @aleyda from @orainti Follow OnPage’s AMP Checklist
 for a correct implementation https://en.onpage.org/ knowledge-base/tutorials/amp/
  55. #mobilefirstseo at #3xedigital by @aleyda from @orainti If you use a CMS like Wordpress, use existing plugins to facilitate the configuration https://wordpress.org/ plugins-wp/amp/ https://wordpress.org/plugins- wp/glue-for-yoast-seo-amp/
  56. #mobilefirstseo at #3xedigital by @aleyda from @orainti Monitor potential errors in the GSC AMP Report
  57. #mobilefirstseo at #3xedigital by @aleyda from @orainti Prioritize to fix “critical” issues affecting 
 most & more important pages
  58. #mobilefirstseo at #3xedigital by @aleyda from @orainti It can be a rollercoaster, although one with a positive trend if critical errors are handled
  59. #mobilefirstseo at #3xedigital by @aleyda from @orainti Boosting your mobile search visibility
  60. #mobilefirstseo at #3xedigital by @aleyda from @orainti Check out my AMP presentation
 for more tools, examples & scenarios http://www.slideshare.net/aleydasolis/ setting-amp-for-success-at-digitalolympus
  61. #mobilefirstseo at #3xedigital by @aleyda from @orainti Your Mobile content 
 should be optimized too http://searchengineland.com/faq- google-mobile-first-index-262751
  62. #mobilefirstseo at #3xedigital by @aleyda from @orainti https://webmasters.googleblog.com/2016/08/ helping-users-easily-access-content-on.html It’s critical to facilitate its access 
 avoiding interstitials & pop-ups
  63. #mobilefirstseo at #3xedigital by @aleyda from @orainti Don’t do this
  64. #mobilefirstseo at #3xedigital by @aleyda from @orainti You can use app banners instead https://developer.android.com/ distribute/users/banners.html
  65. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use GSC to check how Google render your key pages content on both mobile & desktop Desktop Mobile
  66. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify if your mobile crawled content is also correctly rendered
  67. #mobilefirstseo at #3xedigital by @aleyda from @orainti If there are empty, non-relevant, duplicated key content elements
  68. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be mindful of adding the relevant structured data to markup your mobile content http://www.thesempost.com/details-googles- mobile-first-indexing-change/#Structured_Data
  69. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use Schema.org with Json-LD to specify the meaning of the supported information https://developers.google.com/search/ docs/guides/mark-up-content
  70. #mobilefirstseo at #3xedigital by @aleyda from @orainti We can additionally obtain extra visibility 
 in mobile SERPs with Rich Snippets & Cards
  71. #mobilefirstseo at #3xedigital by @aleyda from @orainti Identify more opportunities to generate featured snippets by analyzing your competitors semrush
  72. #mobilefirstseo at #3xedigital by @aleyda from @orainti You can directly test their implementation using the Structured Data Testing Tool
  73. #mobilefirstseo at #3xedigital by @aleyda from @orainti As well as verify how they will look 
 in mobile search results
  74. #mobilefirstseo at #3xedigital by @aleyda from @orainti To make the most out of them 
 and maximize your mobile search CTR
  75. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
  76. Identify which of the targeted queries are bringing you the highest rankings, traffic & revenue #mobilefirstseo at #3xedigital by @aleyda from @orainti SEOmonitor
  77. If the right pages are being ranked & attracting traffic & conversions for their relevant queries #mobilefirstseo at #3xedigital by @aleyda from @orainti
  78. Look for gaps between mobile & desktop ranked pages & queries to refine & expand #mobilefirstseo at #3xedigital by @aleyda from @orainti
  79. And always identify more mobile opportunities 
 in an optimized environment to drive this growth :) #mobilefirstseo at #3xedigital by @aleyda from @orainti
  80. Thanks! Questions? #mobilefirstseo at #3xedigital by @aleyda from @orainti