Mobile-First SEO #mobilefirstseo at #3xedigital
by @aleyda from @orainti The Marketers Edition

I’m Aleyda Solis #mobilefirstseo at
#3xedigital by @aleyda from @orainti

ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do
SEO BITLY.COM/LIBROSEOALEYDA I PublishI Share #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis

I Blog I Speak I’m
Featured #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis

I help companies to connect
with them #mobilefirstseo at #3xedigital by @aleyda from @orainti

Search is now mostly mobile
driven #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/report-nearly-60- percent-searches-now-mobile-devices-255025

And will also become mobile-based
with the upcoming Google Mobile-First Index #mobilefirstseo at #3xedigital by @aleyda from @orainti https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html http://searchengineland.com/google-begins-experimenting- mobile-first-index-hopes-expand-upcoming-months-262527

Ranking signals will come from
your mobile Web presence and not Desktop #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/faq- google-mobile-first-index-262751

And at some point Google
will switch to a Mobile-Only Index #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/faq- google-mobile-first-index-262751

Mobile can already provide these
visibility & traffic results #mobilefirstseo at #3xedigital by @aleyda from @orainti

This Revenue #mobilefirstseo at #3xedigital
by @aleyda from @orainti

However most Websites have
an issue converting with it #mobilefirstseo at #3xedigital by @aleyda from @orainti http://www.monetate.com/blog/ ecommerce-benchmarks-q4-2016

Due to clear challenges
with Mobile Optimization #mobilefirstseo at #3xedigital by @aleyda from @orainti https://www.thinkwithgoogle.com/articles/three-ways- mobile-is-changing-canadians-expectations.html

I bet this is not
a surprise ;) #mobilefirstseo at #3xedigital by @aleyda from @orainti https://twitter.com/Oatmeal/ status/810905426132799488

It happens in Ireland too
#mobilefirstseo at #3xedigital by @aleyda from @orainti https://www.consumerbarometer.com/

Let’s fix this with a
Mobile-First SEO Process #mobilefirstseo at #3xedigital by @aleyda from @orainti

#mobilefirstseo at #3xedigital by @aleyda
from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?

Which queries are your visitors
using to search for your top services on mobile? #mobilefirstseo at #3xedigital by @aleyda from @orainti Google Search Console

How do these differentiate from
the ones searched from desktop devices? #mobilefirstseo at #3xedigital by @aleyda from @orainti

Are you already effectively
targeting them with your content? #mobilefirstseo at #3xedigital by @aleyda from @orainti

#mobilefirstseo at #3xedigital by @aleyda
from @orainti SimilarWeb Verify your competitors mobile traffic & organic search share

Are the same mobile queries
bringing visibility to them? #mobilefirstseo at #3xedigital by @aleyda from @orainti Sistrix

Compare to identify opportunities #mobilefirstseo
at #3xedigital by @aleyda from @orainti

Expand them taking conversational
queries into consideration #mobilefirstseo at #3xedigital by @aleyda from @orainti http://searchengineland.com/google-reveals-20- percent-queries-voice-queries-249917

For product inspiration & comparison,
discovering brands, looking for opinions… #mobilefirstseo at #3xedigital by @aleyda from @orainti KWFinder

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Look for intent, context & immediacy http://www.aleydasolis.com/en/search-engine- optimization/optimizing-mobile-queries-near-you/

#mobilefirstseo at #3xedigital by @aleyda
from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?

#mobilefirstseo at #3xedigital by @aleyda
from @orainti It’s critical to have a Mobile Web version. There are 3 main alternatives. https://developers.google.com/ webmasters/mobile-sites/mobile-seo/ Responsive Web Design Dynamic Serving Independent Mobile Site

#mobilefirstseo at #3xedigital by @aleyda
from @orainti The 3 have do’s & dont’s Responsive Web Design Dynamic Serving Independent Mobile Site Don’t block images, css & js resources. Include the Vary: User-Agent HTTP header Identify & serve the relevant Web version to the right user agent Implement Rel alternate & canonical Tags between mobile & desktop URLs. Implement 301-redirects between mobile & desktop to refer the user agent to the relevant Web version

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Also pros & cons! Choose based on the identified audience behavior, business & tech requirements https://www.thinkwithgoogle.com/articles/ building-websites-multi-screen-consumer.html

#mobilefirstseo at #3xedigital by @aleyda
from @orainti This configuration doesn’t need to change with the mobile first index too https://developers.google.com/ webmasters/mobile-sites/mobile-seo/

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Aren’t you sure that yours is really mobile friendly? http://searchengineland.com/faq-google- mobile-first-index-262751

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Verify for yourself by using Chrome’s DevTools Device Mode bit.ly/chromedevicemode

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Look also for already identified issues in the GSC Mobile Usability report

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Double check for problems with Google’s Mobile-Friendly Test https://search.google.com/ search-console/mobile-friendly

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Be mindful of blocked resources issues & false-positives on optimization status too

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Simulate Googlebot for Smartphones and crawl your site w/ JS rendering Screaming Frog

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Verify if the mobile crawler sees the same than a user when accessing your site pages

#mobilefirstseo at #3xedigital by @aleyda
from @orainti See if there are blocked pages or resources that need to be accessed

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Check if there are faulty redirects, canonicalization issues & errors to fix

#mobilefirstseo at #3xedigital by @aleyda
from @orainti http://searchengineland.com/google-says-page-speed-ranking-factor- use-mobile-page-speed-mobile-sites-upcoming-months-250874 It’s also critical to make sure your mobile site version loads really fast

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Identify the load times of your top pages directly in Google Analytics

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Use Chrome’s DevTools Network & Audits to emulate & see the resources are causing the delay

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Double-Verify and prioritize with Google’s PageSpeed Insights Tool https://developers.google.com/ speed/pagespeed/insights/

What about implementing AMP
to improve your speed issues? #mobilefirstseo at #3xedigital by @aleyda from @orainti searchengineland.com/amp-top- stories-now-live-243314

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Mobile Responsive Non-AMP Mobile AMP To deliver a faster & safer Mobile Web experience, even if you already have a mobile Web version

#mobilefirstseo at #3xedigital by @aleyda
from @orainti It’s now a requirement to be included in the news carousel and can provide extra visibility AMP article rich results Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results A basic, non-graphical search result pointing to the AMP page.

#mobilefirstseo at #3xedigital by @aleyda
from @orainti The additional organic search visibility & traffic can be impressive

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Be careful showing what can be a over-simplified mobile AMP experience when using plugins though Mobile Responsive Non-AMP Mobile AMP <>

#mobilefirstseo at #3xedigital by @aleyda
from @orainti This can end-up boosting visibility but lowering your engagement

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Mobile Non-AMP Mobile AMP = The goal is to provide the most consistent user experience through your “extended” AMP pages

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Usually when you’re in one of these scenarios You’re in the media, news industry or have a blog Your current mobile page speed sucks You can personalize AMP to have a similar UX & functionality than your current site You ideally don’t have an independent mobile version

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Verify that your content type & functionality are AMP supported https://www.ampproject.org/ es/roadmap/ https://www.ampproject.org/ docs/reference/components

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Follow OnPage’s AMP Checklist for a correct implementation https://en.onpage.org/ knowledge-base/tutorials/amp/

#mobilefirstseo at #3xedigital by @aleyda
from @orainti If you use a CMS like Wordpress, use existing plugins to facilitate the configuration https://wordpress.org/ plugins-wp/amp/ https://wordpress.org/plugins- wp/glue-for-yoast-seo-amp/

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Monitor potential errors in the GSC AMP Report

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Prioritize to fix “critical” issues affecting most & more important pages

#mobilefirstseo at #3xedigital by @aleyda
from @orainti It can be a rollercoaster, although one with a positive trend if critical errors are handled

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Boosting your mobile search visibility

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Check out my AMP presentation for more tools, examples & scenarios http://www.slideshare.net/aleydasolis/ setting-amp-for-success-at-digitalolympus

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Your Mobile content should be optimized too http://searchengineland.com/faq- google-mobile-first-index-262751

#mobilefirstseo at #3xedigital by @aleyda
from @orainti https://webmasters.googleblog.com/2016/08/ helping-users-easily-access-content-on.html It’s critical to facilitate its access avoiding interstitials & pop-ups

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Don’t do this

#mobilefirstseo at #3xedigital by @aleyda
from @orainti You can use app banners instead https://developer.android.com/ distribute/users/banners.html

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Use GSC to check how Google render your key pages content on both mobile & desktop Desktop Mobile

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Verify if your mobile crawled content is also correctly rendered

#mobilefirstseo at #3xedigital by @aleyda
from @orainti If there are empty, non-relevant, duplicated key content elements

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Be mindful of adding the relevant structured data to markup your mobile content http://www.thesempost.com/details-googles- mobile-first-indexing-change/#Structured_Data

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Use Schema.org with Json-LD to specify the meaning of the supported information https://developers.google.com/search/ docs/guides/mark-up-content

#mobilefirstseo at #3xedigital by @aleyda
from @orainti We can additionally obtain extra visibility in mobile SERPs with Rich Snippets & Cards

#mobilefirstseo at #3xedigital by @aleyda
from @orainti Identify more opportunities to generate featured snippets by analyzing your competitors semrush

#mobilefirstseo at #3xedigital by @aleyda
from @orainti You can directly test their implementation using the Structured Data Testing Tool

#mobilefirstseo at #3xedigital by @aleyda
from @orainti As well as verify how they will look in mobile search results

#mobilefirstseo at #3xedigital by @aleyda
from @orainti To make the most out of them and maximize your mobile search CTR

#mobilefirstseo at #3xedigital by @aleyda
from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?

Identify which of the targeted
queries are bringing you the highest rankings, traffic & revenue #mobilefirstseo at #3xedigital by @aleyda from @orainti SEOmonitor

If the right pages are
being ranked & attracting traffic & conversions for their relevant queries #mobilefirstseo at #3xedigital by @aleyda from @orainti

Look for gaps between mobile
& desktop ranked pages & queries to refine & expand #mobilefirstseo at #3xedigital by @aleyda from @orainti

And always identify more mobile
opportunities in an optimized environment to drive this growth :) #mobilefirstseo at #3xedigital by @aleyda from @orainti

Thanks! Questions? #mobilefirstseo at #3xedigital
by @aleyda from @orainti