SEO Trends in 2024: What You Need to Know to Succeed
Mobile Visibility to the Max - 2016 Edition #BigDigitalADL
1. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Mobile Visibility To The Max
2016 Edition
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
2. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
I SPEAK
I DO SEO
ORAINTI.COM
I WRITE
I’M ALEYDA SOLIS
Hello #BigDigitalADL
@ALEYDA
I SHARE
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
3. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Texto del título
• Nivel de texto 1
– Nivel de texto 2
http://www.lukew.com/ff/entry.asp?1943
We live in a multi-device world
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Officially driven by multi-device search… with
the mobile search share growing more & more
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And not only in tech heavy industries,
but local, ecommerce, … and even b2b!
Local
Ecommerce
News
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Google still doesn’t have a mobile index but
mobile optimization is a ranking factor that is
becoming more & more important over time
http://searchengineland.com/technically-you-can-have-
completely-different-content-on-mobile-says-google-222261
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This is due to Google’s goal to provide the best mobile
experience, reflected also in Rich Cards or AMP
https://webmasters.googleblog.com/2016/06/
search-at-io-16-recap-eight-things-you.html
https://www.ampproject.org/
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As well as their efforts towards a Mobile Web
& App search integration, with App Indexing
http://googlewebmastercentral.blogspot.com/2015/04/
drive-app-installs-through-app-indexing.html
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However, users still have issues with poor experiences
that hurt not only mobile visibility but conversion
https://www.thinkwithgoogle.com/articles/speed-
is-key-optimize-your-mobile-experience.html
10. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
It’s a must then to identify & target your
mobile audience specific search behavior
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
11. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
HERE’S HOW TO MAXIMIZE YOUR
MOBILE SEARCH VISIBILITY…
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
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Understand your Mobile user & search behavior:
Which are the top devices used to access your site?
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Identify your pages with highest mobile visibility:
which have a lower CTR & Position than average?
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You can also alternatively use OnPage.org Impact
to filter data & see pages along their URLs directly
onpage.org
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Check your pages with highest mobile traffic: which
have a lower engagement & conversion rate?
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What’s your current mobile Web ranking
status vs. your competitors?
semrush.com
Mobile data
Not yet available
in Australia
Doesn’t
support
Australia yet
sistrix.com
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SEOMONITOR
GOOGLE SEARCH
CONSOLE &
GOOGLE ANALYTICS
INTEGRATION
Verify the existing gap of your mobile ranking
pages & queries vs. your desktop ones
seomonitor.com
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And the one of queries & pages providing your
current mobile search visibility vs. historical ones?
onpage.org Impact
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If you’re app indexing: Which are the queries that are
already bringing visibility to your app?… and low CTR?
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Now is time to verify if you’re following Google’s mobile
configuration best practices.. using the previous data
https://developers.google.com/webmasters/mobile-sites/mobile-seo/
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RESPONSIVE
DYNAMIC
PUBLISHING
PARALLEL
MOBILE
VERSION
https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en
Remember there’s no silver bullet though…
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any Mobile Web configuration has best practices
ALLOWING CSS, JS & IMAGES
CRAWLING IS FUNDAMENTAL
AS WELL AS SPEED
USE THE VARY HTTP HEADER &
CORRECTLY SERVE THE RELEVANT
CONTENT FOR THE APPROPRIATE
CRAWLER
INCLUDE THE REL CANONICAL &
ALTERNATE TAGS, AS WELL AS
REDIRECTS BETWEEN THE MOBILE &
DESKTOP URLS
RESPONSIVE
DYNAMIC
PUBLISHING
PARALLEL
MOBILE
VERSION
https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en
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Check if your site most critical mobile
pages pass Google Mobile validation
https://www.google.com/webmasters/tools/mobile-friendly/
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ANY SEO
CRAWLER
NOWADAYS SUPPORT
IT: SCREAMING FROG,
ONPAGE, BOTIFY,
ETC.
Crawl, crawl, crawl your site, like a mobile bot
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Are mobile search crawlers effectively accessing
pages? Are there non-relevant redirects?
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If you can validate also your log files to identify
your mobile vs. desktop crawling behavior
https://www.screamingfrog.co.uk/log-file-analyser/
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Match your mobile crawls with log file data: Which
pages are not meant to be crawled but being served?
Look for 3xx,
4xx & 5xx HTTP
statuses & crawl
inconsistencies
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Are your mobile targeted pages offering relevant
indexable content to users & crawlers?
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https://developer.apple.com/library/mac/documentation/AppleApplications/Reference/
SafariWebContent/PromotingAppswithAppBanners/PromotingAppswithAppBanners.html
Are there intrusive mobile interstitials
(or pop-ups)? Use App banners instead
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Verify with URLProfiler which of your top pages
are not mobile friendly & have speed issues
urlprofiler.com
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You can now easily prioritize your fundamental mobile
optimization efforts towards the most critical pages
Mobile Friendliness
Mobile Speed
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… and identify the assets
causing the performance issues
webpagetest.org
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http://www.stateofdigital.com/easily-analyze-competitors-mobile-seo-performance/
Check out the step by step with URLProfiler
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RankTank Mobile
Friendly Site Test
SERP Tool or Chrome
Dev Tools
Verify how your top mobile Web ranking pages are shown
in mobile serps: Check from Titles, Descriptions & URLs…
https://www.ranktank.org/mobile-friendly-serp-testing-tool/
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To the existence of SERP functionalities with
opportunities to improve your visibility with them
App
Indexing
Maps
Results
AMP News
Carousels
App
Packs
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Use these to prioritize from your AMP to App indexation
implementations… which can be complex at the start
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Follow these steps-by-steps tutorials to
get them right before implementing at full
https://firebase.google.com/docs/app-indexing/#implementation_path
https://www.ampproject.org/docs/get_started/create_page.html
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And these tools to validate your implementations
https://www.ampproject.org/docs/guides/validate.html
https://firebase.google.com/docs/app-indexing/
android/test#testing-your-completed-app
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The same to assess opportunities with structured markup for
rich snippets and cards… although complexity is lower!
https://search.google.com/structured-data/
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Use the revamped Google Structured Data Testing Tool to
validate their implementation as well as the GSC report
https://search.google.com/structured-data/testing-tool
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Once you target your current mobile queries effectively, it’s
time to expand your presence identifying variations!
keywordtool.io moz.com
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Use your favorite keywords tools: keywordtool.io, semrush,
rank tank’s infinite google suggest, moz, etc.
ranktank.org
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Segment on categories and verify their specific mobile
search share, prioritizing those with a high one
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Look for additional, mobile targeted modifiers too,
that leverage well-known “micro-moments”
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That won’t only help to create new mobile
targeted content but also functionalities!
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If you have apps, don’t forget about cross-
platform & cross-device queries for them too
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Which you should target & help cross-
platform mobile conversions to happen!
YES
NO
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It’s time to make the most out of your presence as well
as audience mobile search behavior… and potential!
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Remember to track those mobile results, (to
optimize & improve over time): From visibility…
serpwoo.com
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NOW IS YOUR TIME!