SlideShare ist ein Scribd-Unternehmen logo
1 von 54
Downloaden Sie, um offline zu lesen
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Mobile Visibility To The Max

2016 Edition
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
I SPEAK
I DO SEO
ORAINTI.COM
I WRITE
I’M ALEYDA SOLIS
Hello #BigDigitalADL
@ALEYDA
I SHARE
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Texto del título
• Nivel de texto 1
– Nivel de texto 2
http://www.lukew.com/ff/entry.asp?1943
We live in a multi-device world
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Officially driven by multi-device search… with
the mobile search share growing more & more
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
And not only in tech heavy industries,
but local, ecommerce, … and even b2b!
Local
Ecommerce
News
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Google still doesn’t have a mobile index but
mobile optimization is a ranking factor that is
becoming more & more important over time
http://searchengineland.com/technically-you-can-have-
completely-different-content-on-mobile-says-google-222261
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
This is due to Google’s goal to provide the best mobile
experience, reflected also in Rich Cards or AMP
https://webmasters.googleblog.com/2016/06/
search-at-io-16-recap-eight-things-you.html
https://www.ampproject.org/
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
As well as their efforts towards a Mobile Web
& App search integration, with App Indexing
http://googlewebmastercentral.blogspot.com/2015/04/
drive-app-installs-through-app-indexing.html
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
However, users still have issues with poor experiences 

that hurt not only mobile visibility but conversion
https://www.thinkwithgoogle.com/articles/speed-
is-key-optimize-your-mobile-experience.html
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
It’s a must then to identify & target your
mobile audience specific search behavior
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
HERE’S HOW TO MAXIMIZE YOUR
MOBILE SEARCH VISIBILITY…
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Understand your Mobile user & search behavior:
Which are the top devices used to access your site?
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Which queries are giving the highest mobile visibility?
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Identify your pages with highest mobile visibility:
which have a lower CTR & Position than average?
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
You can also alternatively use OnPage.org Impact
to filter data & see pages along their URLs directly
onpage.org
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
and at a directory level too!
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Check your pages with highest mobile traffic: which
have a lower engagement & conversion rate?
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
What’s your current mobile Web ranking
status vs. your competitors?
semrush.com
Mobile data
Not yet available
in Australia
Doesn’t
support
Australia yet
sistrix.com
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
SEOMONITOR
GOOGLE SEARCH
CONSOLE &
GOOGLE ANALYTICS
INTEGRATION
Verify the existing gap of your mobile ranking
pages & queries vs. your desktop ones
seomonitor.com
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
And the one of queries & pages providing your
current mobile search visibility vs. historical ones?
onpage.org Impact
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
If you’re app indexing: Which are the queries that are
already bringing visibility to your app?… and low CTR?
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Now is time to verify if you’re following Google’s mobile
configuration best practices.. using the previous data
https://developers.google.com/webmasters/mobile-sites/mobile-seo/
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
RESPONSIVE
DYNAMIC
PUBLISHING
PARALLEL
MOBILE
VERSION
https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en
Remember there’s no silver bullet though…
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
any Mobile Web configuration has best practices
ALLOWING CSS, JS & IMAGES
CRAWLING IS FUNDAMENTAL
AS WELL AS SPEED
USE THE VARY HTTP HEADER &
CORRECTLY SERVE THE RELEVANT
CONTENT FOR THE APPROPRIATE
CRAWLER
INCLUDE THE REL CANONICAL &
ALTERNATE TAGS, AS WELL AS
REDIRECTS BETWEEN THE MOBILE &
DESKTOP URLS
RESPONSIVE
DYNAMIC
PUBLISHING
PARALLEL
MOBILE
VERSION
https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Check if your site most critical mobile
pages pass Google Mobile validation
https://www.google.com/webmasters/tools/mobile-friendly/
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
ANY SEO
CRAWLER
NOWADAYS SUPPORT
IT: SCREAMING FROG,
ONPAGE, BOTIFY,
ETC.
Crawl, crawl, crawl your site, like a mobile bot
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Are mobile search crawlers effectively accessing
pages? Are there non-relevant redirects?
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
If you can validate also your log files to identify
your mobile vs. desktop crawling behavior
https://www.screamingfrog.co.uk/log-file-analyser/
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Match your mobile crawls with log file data: Which
pages are not meant to be crawled but being served?
Look for 3xx,
4xx & 5xx HTTP
statuses & crawl
inconsistencies
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Are your mobile targeted pages offering relevant
indexable content to users & crawlers?
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
https://developer.apple.com/library/mac/documentation/AppleApplications/Reference/
SafariWebContent/PromotingAppswithAppBanners/PromotingAppswithAppBanners.html
Are there intrusive mobile interstitials
(or pop-ups)? Use App banners instead
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Verify with URLProfiler which of your top pages
are not mobile friendly & have speed issues
urlprofiler.com
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
You can now easily prioritize your fundamental mobile
optimization efforts towards the most critical pages
Mobile Friendliness
Mobile Speed
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
… and identify the assets
causing the performance issues
webpagetest.org
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
http://www.stateofdigital.com/easily-analyze-competitors-mobile-seo-performance/
Check out the step by step with URLProfiler
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
RankTank Mobile
Friendly Site Test
SERP Tool or Chrome
Dev Tools
Verify how your top mobile Web ranking pages are shown
in mobile serps: Check from Titles, Descriptions & URLs…
https://www.ranktank.org/mobile-friendly-serp-testing-tool/
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
To the existence of SERP functionalities with
opportunities to improve your visibility with them
App
Indexing
Maps
Results
AMP News
Carousels
App
Packs
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Use these to prioritize from your AMP to App indexation
implementations… which can be complex at the start
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Follow these steps-by-steps tutorials to
get them right before implementing at full
https://firebase.google.com/docs/app-indexing/#implementation_path
https://www.ampproject.org/docs/get_started/create_page.html
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
And these tools to validate your implementations
https://www.ampproject.org/docs/guides/validate.html
https://firebase.google.com/docs/app-indexing/
android/test#testing-your-completed-app
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
The same to assess opportunities with structured markup for
rich snippets and cards… although complexity is lower!
https://search.google.com/structured-data/
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Use the revamped Google Structured Data Testing Tool to
validate their implementation as well as the GSC report
https://search.google.com/structured-data/testing-tool
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Once you target your current mobile queries effectively, it’s
time to expand your presence identifying variations!
keywordtool.io moz.com
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Use your favorite keywords tools: keywordtool.io, semrush,
rank tank’s infinite google suggest, moz, etc.
ranktank.org
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Segment on categories and verify their specific mobile
search share, prioritizing those with a high one
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Look for additional, mobile targeted modifiers too,
that leverage well-known “micro-moments”
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
That won’t only help to create new mobile
targeted content but also functionalities!
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
If you have apps, don’t forget about cross-
platform & cross-device queries for them too
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Which you should target & help cross-
platform mobile conversions to happen!
YES
NO
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
It’s time to make the most out of your presence as well
as audience mobile search behavior… and potential!
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Remember to track those mobile results, (to
optimize & improve over time): From visibility…
serpwoo.com
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
To Mobile traffic, engagement & conversions!
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
NOW IS YOUR TIME!
#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
Thank you #BigDigitalADL! Questions?

Weitere ähnliche Inhalte

Was ist angesagt?

Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONSearch Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
 
7 International SEO Dos & Dont's by @aleyda at #ionSearch
7 International SEO Dos & Dont's by @aleyda at #ionSearch7 International SEO Dos & Dont's by @aleyda at #ionSearch
7 International SEO Dos & Dont's by @aleyda at #ionSearchAleyda Solís
 
Cross Functional SEO at #UKMarketingDay
Cross Functional SEO at #UKMarketingDay Cross Functional SEO at #UKMarketingDay
Cross Functional SEO at #UKMarketingDay Aleyda Solís
 
How to Optimize for a Conversational Search? #RIMC19
How to Optimize for a Conversational Search? #RIMC19How to Optimize for a Conversational Search? #RIMC19
How to Optimize for a Conversational Search? #RIMC19Aleyda Solís
 
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
 
Mobile-First SEO at #InOrbit2017
Mobile-First SEO at #InOrbit2017Mobile-First SEO at #InOrbit2017
Mobile-First SEO at #InOrbit2017Aleyda Solís
 
#SEOhorrorStories at #SEOcamp Paris
#SEOhorrorStories at #SEOcamp Paris #SEOhorrorStories at #SEOcamp Paris
#SEOhorrorStories at #SEOcamp Paris Aleyda Solís
 
Do's & Dont's for HTTPs migrations #SearchLDN
Do's & Dont's for HTTPs migrations #SearchLDNDo's & Dont's for HTTPs migrations #SearchLDN
Do's & Dont's for HTTPs migrations #SearchLDNAleyda Solís
 
Content Strategists: Use SEO to achieve your content goals #ConfabEU
Content Strategists: Use SEO to achieve your content goals #ConfabEUContent Strategists: Use SEO to achieve your content goals #ConfabEU
Content Strategists: Use SEO to achieve your content goals #ConfabEUAleyda Solís
 
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveMobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
 
3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...Aleyda Solís
 
How to Succeed at Real International SEO Scenarios - #SearchLove London
How to Succeed at Real International SEO Scenarios - #SearchLove London How to Succeed at Real International SEO Scenarios - #SearchLove London
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
 
Mobile SEO for Tourism Companies #BeWizard
Mobile SEO for Tourism Companies #BeWizardMobile SEO for Tourism Companies #BeWizard
Mobile SEO for Tourism Companies #BeWizardAleyda Solís
 
How to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEOHow to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEOAleyda Solís
 
The SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsThe SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsAleyda Solís
 
Measuring SEO Efforts at #SMXLMilan & #eMetricsMI
Measuring SEO Efforts at #SMXLMilan & #eMetricsMIMeasuring SEO Efforts at #SMXLMilan & #eMetricsMI
Measuring SEO Efforts at #SMXLMilan & #eMetricsMIAleyda Solís
 
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Aleyda Solís
 
Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18Aleyda Solís
 
Maximizing your Content for your SEO Process #SEOzone2014
Maximizing your Content for your SEO Process #SEOzone2014Maximizing your Content for your SEO Process #SEOzone2014
Maximizing your Content for your SEO Process #SEOzone2014Aleyda Solís
 
Mobilizing your International SEO by @aleyda at #iss #smx
Mobilizing your International SEO by @aleyda at #iss #smx Mobilizing your International SEO by @aleyda at #iss #smx
Mobilizing your International SEO by @aleyda at #iss #smx Aleyda Solís
 

Was ist angesagt? (20)

Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONSearch Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLON
 
7 International SEO Dos & Dont's by @aleyda at #ionSearch
7 International SEO Dos & Dont's by @aleyda at #ionSearch7 International SEO Dos & Dont's by @aleyda at #ionSearch
7 International SEO Dos & Dont's by @aleyda at #ionSearch
 
Cross Functional SEO at #UKMarketingDay
Cross Functional SEO at #UKMarketingDay Cross Functional SEO at #UKMarketingDay
Cross Functional SEO at #UKMarketingDay
 
How to Optimize for a Conversational Search? #RIMC19
How to Optimize for a Conversational Search? #RIMC19How to Optimize for a Conversational Search? #RIMC19
How to Optimize for a Conversational Search? #RIMC19
 
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
 
Mobile-First SEO at #InOrbit2017
Mobile-First SEO at #InOrbit2017Mobile-First SEO at #InOrbit2017
Mobile-First SEO at #InOrbit2017
 
#SEOhorrorStories at #SEOcamp Paris
#SEOhorrorStories at #SEOcamp Paris #SEOhorrorStories at #SEOcamp Paris
#SEOhorrorStories at #SEOcamp Paris
 
Do's & Dont's for HTTPs migrations #SearchLDN
Do's & Dont's for HTTPs migrations #SearchLDNDo's & Dont's for HTTPs migrations #SearchLDN
Do's & Dont's for HTTPs migrations #SearchLDN
 
Content Strategists: Use SEO to achieve your content goals #ConfabEU
Content Strategists: Use SEO to achieve your content goals #ConfabEUContent Strategists: Use SEO to achieve your content goals #ConfabEU
Content Strategists: Use SEO to achieve your content goals #ConfabEU
 
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveMobile-First SEO: The SEO Specialist Edition #SEOandLove
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
 
3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...3 Steps to Establish a Successful International Digital Marketing Process #MN...
3 Steps to Establish a Successful International Digital Marketing Process #MN...
 
How to Succeed at Real International SEO Scenarios - #SearchLove London
How to Succeed at Real International SEO Scenarios - #SearchLove London How to Succeed at Real International SEO Scenarios - #SearchLove London
How to Succeed at Real International SEO Scenarios - #SearchLove London
 
Mobile SEO for Tourism Companies #BeWizard
Mobile SEO for Tourism Companies #BeWizardMobile SEO for Tourism Companies #BeWizard
Mobile SEO for Tourism Companies #BeWizard
 
How to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEOHow to Drive Growth through your SEO Audits at #BrightonSEO
How to Drive Growth through your SEO Audits at #BrightonSEO
 
The SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfsThe SEO Guide to Migrate International Websites #SMProfs
The SEO Guide to Migrate International Websites #SMProfs
 
Measuring SEO Efforts at #SMXLMilan & #eMetricsMI
Measuring SEO Efforts at #SMXLMilan & #eMetricsMIMeasuring SEO Efforts at #SMXLMilan & #eMetricsMI
Measuring SEO Efforts at #SMXLMilan & #eMetricsMI
 
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
Competitive Mobile Analysis for your App Optimization Strategy - Webinar at ...
 
Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18Growing your Search Results in International Markets at #inbound18
Growing your Search Results in International Markets at #inbound18
 
Maximizing your Content for your SEO Process #SEOzone2014
Maximizing your Content for your SEO Process #SEOzone2014Maximizing your Content for your SEO Process #SEOzone2014
Maximizing your Content for your SEO Process #SEOzone2014
 
Mobilizing your International SEO by @aleyda at #iss #smx
Mobilizing your International SEO by @aleyda at #iss #smx Mobilizing your International SEO by @aleyda at #iss #smx
Mobilizing your International SEO by @aleyda at #iss #smx
 

Andere mochten auch

Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead
 
Head Slapping WordPress Security
Head Slapping WordPress SecurityHead Slapping WordPress Security
Head Slapping WordPress SecurityChris Burgess
 
Harnessing The Power Of Archetypes For Your Digital Marketing
Harnessing The Power Of Archetypes For Your Digital MarketingHarnessing The Power Of Archetypes For Your Digital Marketing
Harnessing The Power Of Archetypes For Your Digital MarketingGianluca Fiorelli
 
Negotiating crawl budget with googlebots
Negotiating crawl budget with googlebotsNegotiating crawl budget with googlebots
Negotiating crawl budget with googlebotsDawn Anderson MSc DigM
 
How to achieve mind-blowing Content Marketing ROI
How to achieve mind-blowing Content Marketing ROIHow to achieve mind-blowing Content Marketing ROI
How to achieve mind-blowing Content Marketing ROIJeremy Cabral
 
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AU
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUKeeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AU
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
 
Tori Cushing - Actionable SEO Insights - SMX 2015
Tori Cushing - Actionable SEO Insights - SMX 2015Tori Cushing - Actionable SEO Insights - SMX 2015
Tori Cushing - Actionable SEO Insights - SMX 2015Victoria Cushing
 
Identifying a Compromised WordPress Site
Identifying a Compromised WordPress SiteIdentifying a Compromised WordPress Site
Identifying a Compromised WordPress SiteChris Burgess
 
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)Chris Burgess
 
WordPress Security Basics - Melbourne WordPress User Meetup
WordPress Security Basics - Melbourne WordPress User MeetupWordPress Security Basics - Melbourne WordPress User Meetup
WordPress Security Basics - Melbourne WordPress User MeetupChris Burgess
 
SEO Training at Envatotalks
SEO Training at EnvatotalksSEO Training at Envatotalks
SEO Training at EnvatotalksChris Burgess
 
WordPress SEO Basics - Melbourne WordPress Meetup
WordPress SEO Basics - Melbourne WordPress MeetupWordPress SEO Basics - Melbourne WordPress Meetup
WordPress SEO Basics - Melbourne WordPress MeetupChris Burgess
 
Web Performance Optimisation
Web Performance OptimisationWeb Performance Optimisation
Web Performance OptimisationChris Burgess
 
Contributing to WordPress: Why it's Important to Your Business
Contributing to WordPress: Why it's Important to Your Business Contributing to WordPress: Why it's Important to Your Business
Contributing to WordPress: Why it's Important to Your Business Kel
 
Installing WordPress The Right Way
Installing WordPress The Right WayInstalling WordPress The Right Way
Installing WordPress The Right WayChris Burgess
 
WordPress Menus - Melbourne User Meetup
WordPress Menus - Melbourne User MeetupWordPress Menus - Melbourne User Meetup
WordPress Menus - Melbourne User MeetupChris Burgess
 
Recurring Revenue Roadmap Keynote
Recurring Revenue Roadmap KeynoteRecurring Revenue Roadmap Keynote
Recurring Revenue Roadmap KeynoteTroy Dean
 
Build on Chassis: Introduction to a Solid Development Workflow
Build on Chassis: Introduction to a Solid Development WorkflowBuild on Chassis: Introduction to a Solid Development Workflow
Build on Chassis: Introduction to a Solid Development WorkflowJapheth Thomson
 

Andere mochten auch (20)

Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016
 
Head Slapping WordPress Security
Head Slapping WordPress SecurityHead Slapping WordPress Security
Head Slapping WordPress Security
 
Harnessing The Power Of Archetypes For Your Digital Marketing
Harnessing The Power Of Archetypes For Your Digital MarketingHarnessing The Power Of Archetypes For Your Digital Marketing
Harnessing The Power Of Archetypes For Your Digital Marketing
 
Negotiating crawl budget with googlebots
Negotiating crawl budget with googlebotsNegotiating crawl budget with googlebots
Negotiating crawl budget with googlebots
 
How to achieve mind-blowing Content Marketing ROI
How to achieve mind-blowing Content Marketing ROIHow to achieve mind-blowing Content Marketing ROI
How to achieve mind-blowing Content Marketing ROI
 
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AU
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUKeeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AU
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AU
 
Tori Cushing - Actionable SEO Insights - SMX 2015
Tori Cushing - Actionable SEO Insights - SMX 2015Tori Cushing - Actionable SEO Insights - SMX 2015
Tori Cushing - Actionable SEO Insights - SMX 2015
 
Identifying a Compromised WordPress Site
Identifying a Compromised WordPress SiteIdentifying a Compromised WordPress Site
Identifying a Compromised WordPress Site
 
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)
 
WordPress Security Basics - Melbourne WordPress User Meetup
WordPress Security Basics - Melbourne WordPress User MeetupWordPress Security Basics - Melbourne WordPress User Meetup
WordPress Security Basics - Melbourne WordPress User Meetup
 
SEO Training at Envatotalks
SEO Training at EnvatotalksSEO Training at Envatotalks
SEO Training at Envatotalks
 
WordPress SEO Tips
WordPress SEO TipsWordPress SEO Tips
WordPress SEO Tips
 
WordPress SEO Basics - Melbourne WordPress Meetup
WordPress SEO Basics - Melbourne WordPress MeetupWordPress SEO Basics - Melbourne WordPress Meetup
WordPress SEO Basics - Melbourne WordPress Meetup
 
Web Performance Optimisation
Web Performance OptimisationWeb Performance Optimisation
Web Performance Optimisation
 
Final cbd slides
Final cbd slidesFinal cbd slides
Final cbd slides
 
Contributing to WordPress: Why it's Important to Your Business
Contributing to WordPress: Why it's Important to Your Business Contributing to WordPress: Why it's Important to Your Business
Contributing to WordPress: Why it's Important to Your Business
 
Installing WordPress The Right Way
Installing WordPress The Right WayInstalling WordPress The Right Way
Installing WordPress The Right Way
 
WordPress Menus - Melbourne User Meetup
WordPress Menus - Melbourne User MeetupWordPress Menus - Melbourne User Meetup
WordPress Menus - Melbourne User Meetup
 
Recurring Revenue Roadmap Keynote
Recurring Revenue Roadmap KeynoteRecurring Revenue Roadmap Keynote
Recurring Revenue Roadmap Keynote
 
Build on Chassis: Introduction to a Solid Development Workflow
Build on Chassis: Introduction to a Solid Development WorkflowBuild on Chassis: Introduction to a Solid Development Workflow
Build on Chassis: Introduction to a Solid Development Workflow
 

Ähnlich wie Mobile Visibility to the Max - 2016 Edition #BigDigitalADL

Seoinamobilefirsteramarktetersedition 170209083920
Seoinamobilefirsteramarktetersedition 170209083920Seoinamobilefirsteramarktetersedition 170209083920
Seoinamobilefirsteramarktetersedition 170209083920Giorgi Julian Baez
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
 
Mobile First SEO The Marketer Edition
Mobile First SEO The Marketer EditionMobile First SEO The Marketer Edition
Mobile First SEO The Marketer EditionVirginia S. Willis
 
Seo in a mobile first era markteters edition
Seo in a mobile first era markteters editionSeo in a mobile first era markteters edition
Seo in a mobile first era markteters editionRalph Paglia
 
Keyword Research in a Mobile World #PubconAustin
Keyword Research in a Mobile World #PubconAustinKeyword Research in a Mobile World #PubconAustin
Keyword Research in a Mobile World #PubconAustinAleyda Solís
 
Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...
Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...
Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...Aleyda Solís
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEOAleyda Solís
 
Minimum Viable Mobile-First SEO
Minimum Viable Mobile-First SEO Minimum Viable Mobile-First SEO
Minimum Viable Mobile-First SEO Aleyda Solís
 
Tips, Tools & Process for an effective Mobile SEO Audit #SMX Munich
Tips, Tools & Process for an effective Mobile SEO Audit #SMX MunichTips, Tools & Process for an effective Mobile SEO Audit #SMX Munich
Tips, Tools & Process for an effective Mobile SEO Audit #SMX MunichAleyda Solís
 
How to Get Ready for Google's Mobile SEO Algorithm Update
How to Get Ready for Google's Mobile SEO Algorithm UpdateHow to Get Ready for Google's Mobile SEO Algorithm Update
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
 
Top Questions to Become a 
Mobile First SEO Hero #TuringFest
Top Questions to Become a 
Mobile First SEO Hero #TuringFest Top Questions to Become a 
Mobile First SEO Hero #TuringFest
Top Questions to Become a 
Mobile First SEO Hero #TuringFest Aleyda Solís
 
Winning SEO in a Mobile First World #Ungagged
Winning SEO in a Mobile First World #UngaggedWinning SEO in a Mobile First World #Ungagged
Winning SEO in a Mobile First World #UngaggedAleyda Solís
 
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
 
Trends & Future of Search at #Webbdagarna
Trends & Future of Search at #WebbdagarnaTrends & Future of Search at #Webbdagarna
Trends & Future of Search at #WebbdagarnaAleyda Solís
 
Mobilegeddon - How to Get Ready for Google Mobile SEO
Mobilegeddon - How to Get Ready for Google Mobile SEOMobilegeddon - How to Get Ready for Google Mobile SEO
Mobilegeddon - How to Get Ready for Google Mobile SEOgShift
 
Mobile First SEO at #WCEU
Mobile First SEO at #WCEU Mobile First SEO at #WCEU
Mobile First SEO at #WCEU Aleyda Solís
 
SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
 
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummitInternational SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
 
So You Have a Mobile Friendly Website ... What Now?
So You Have a Mobile Friendly Website ... What Now?So You Have a Mobile Friendly Website ... What Now?
So You Have a Mobile Friendly Website ... What Now?Bridget Randolph
 

Ähnlich wie Mobile Visibility to the Max - 2016 Edition #BigDigitalADL (20)

Seoinamobilefirsteramarktetersedition 170209083920
Seoinamobilefirsteramarktetersedition 170209083920Seoinamobilefirsteramarktetersedition 170209083920
Seoinamobilefirsteramarktetersedition 170209083920
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
 
Mobile First SEO The Marketer Edition
Mobile First SEO The Marketer EditionMobile First SEO The Marketer Edition
Mobile First SEO The Marketer Edition
 
Seo in a mobile first era markteters edition
Seo in a mobile first era markteters editionSeo in a mobile first era markteters edition
Seo in a mobile first era markteters edition
 
Keyword Research in a Mobile World #PubconAustin
Keyword Research in a Mobile World #PubconAustinKeyword Research in a Mobile World #PubconAustin
Keyword Research in a Mobile World #PubconAustin
 
Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...
Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...
Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...
 
7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO7 Ways Not to Fail at International SEO
7 Ways Not to Fail at International SEO
 
Minimum Viable Mobile-First SEO
Minimum Viable Mobile-First SEO Minimum Viable Mobile-First SEO
Minimum Viable Mobile-First SEO
 
Tips, Tools & Process for an effective Mobile SEO Audit #SMX Munich
Tips, Tools & Process for an effective Mobile SEO Audit #SMX MunichTips, Tools & Process for an effective Mobile SEO Audit #SMX Munich
Tips, Tools & Process for an effective Mobile SEO Audit #SMX Munich
 
Seo in 2016 Mobile Trends di Aleyda Solis
Seo in 2016   Mobile Trends di Aleyda SolisSeo in 2016   Mobile Trends di Aleyda Solis
Seo in 2016 Mobile Trends di Aleyda Solis
 
How to Get Ready for Google's Mobile SEO Algorithm Update
How to Get Ready for Google's Mobile SEO Algorithm UpdateHow to Get Ready for Google's Mobile SEO Algorithm Update
How to Get Ready for Google's Mobile SEO Algorithm Update
 
Top Questions to Become a 
Mobile First SEO Hero #TuringFest
Top Questions to Become a 
Mobile First SEO Hero #TuringFest Top Questions to Become a 
Mobile First SEO Hero #TuringFest
Top Questions to Become a 
Mobile First SEO Hero #TuringFest
 
Winning SEO in a Mobile First World #Ungagged
Winning SEO in a Mobile First World #UngaggedWinning SEO in a Mobile First World #Ungagged
Winning SEO in a Mobile First World #Ungagged
 
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
 
Trends & Future of Search at #Webbdagarna
Trends & Future of Search at #WebbdagarnaTrends & Future of Search at #Webbdagarna
Trends & Future of Search at #Webbdagarna
 
Mobilegeddon - How to Get Ready for Google Mobile SEO
Mobilegeddon - How to Get Ready for Google Mobile SEOMobilegeddon - How to Get Ready for Google Mobile SEO
Mobilegeddon - How to Get Ready for Google Mobile SEO
 
Mobile First SEO at #WCEU
Mobile First SEO at #WCEU Mobile First SEO at #WCEU
Mobile First SEO at #WCEU
 
SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17SEO in 2017 - How to Win & Maximize Results #CCDK17
SEO in 2017 - How to Win & Maximize Results #CCDK17
 
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummitInternational SEO for E-Commerce Websites #SEJLive #SEJeSummit
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
 
So You Have a Mobile Friendly Website ... What Now?
So You Have a Mobile Friendly Website ... What Now?So You Have a Mobile Friendly Website ... What Now?
So You Have a Mobile Friendly Website ... What Now?
 

Mehr von Aleyda Solís

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Aleyda Solís
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommAleyda Solís
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSAleyda Solís
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyAleyda Solís
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...Aleyda Solís
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...Aleyda Solís
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessAleyda Solís
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoAleyda Solís
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22Aleyda Solís
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkAleyda Solís
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 Aleyda Solís
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
 

Mehr von Aleyda Solís (20)

Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
 
How to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKommHow to Develop Successful SEO Reports #SEOKomm
How to Develop Successful SEO Reports #SEOKomm
 
How to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSSHow to Develop International SEO Audits for Success #IntSS
How to Develop International SEO Audits for Success #IntSS
 
Building a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO StrategyBuilding a Modern Day 
E-commerce SEO Strategy
Building a Modern Day 
E-commerce SEO Strategy
 
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
¡Adiós a las Historias de Horror SEO! 
Aprende a Establecer un Framework de C...
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
 
Make SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for SuccessMake SEO Audits that Matter & Get Implemented for Success
Make SEO Audits that Matter & Get Implemented for Success
 
Cómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de ÉxitoCómo Crear 
Informes SEO de Éxito
Cómo Crear 
Informes SEO de Éxito
 
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachCómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
 
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
 
Identificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer JourneyIdentificando Búsquedas que Conviertan en tu Customer Journey
Identificando Búsquedas que Conviertan en tu Customer Journey
 
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
 
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022 The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
The Worst SEO Issues of Online Stores in 2022 & How to Fix Them #YoastCon2022
 
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
 
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
 
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundCómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
 

Kürzlich hochgeladen

Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 

Kürzlich hochgeladen (20)

Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 

Mobile Visibility to the Max - 2016 Edition #BigDigitalADL

  • 1. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Mobile Visibility To The Max
 2016 Edition #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
  • 2. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI I SPEAK I DO SEO ORAINTI.COM I WRITE I’M ALEYDA SOLIS Hello #BigDigitalADL @ALEYDA I SHARE #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
  • 3. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Texto del título • Nivel de texto 1 – Nivel de texto 2 http://www.lukew.com/ff/entry.asp?1943 We live in a multi-device world
  • 4. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Officially driven by multi-device search… with the mobile search share growing more & more
  • 5. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI And not only in tech heavy industries, but local, ecommerce, … and even b2b! Local Ecommerce News
  • 6. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Google still doesn’t have a mobile index but mobile optimization is a ranking factor that is becoming more & more important over time http://searchengineland.com/technically-you-can-have- completely-different-content-on-mobile-says-google-222261
  • 7. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI This is due to Google’s goal to provide the best mobile experience, reflected also in Rich Cards or AMP https://webmasters.googleblog.com/2016/06/ search-at-io-16-recap-eight-things-you.html https://www.ampproject.org/
  • 8. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI As well as their efforts towards a Mobile Web & App search integration, with App Indexing http://googlewebmastercentral.blogspot.com/2015/04/ drive-app-installs-through-app-indexing.html
  • 9. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI However, users still have issues with poor experiences 
 that hurt not only mobile visibility but conversion https://www.thinkwithgoogle.com/articles/speed- is-key-optimize-your-mobile-experience.html
  • 10. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI It’s a must then to identify & target your mobile audience specific search behavior http://www.aleydasolis.com/en/search-engine- optimization/optimizing-mobile-queries-near-you/
  • 11. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI HERE’S HOW TO MAXIMIZE YOUR MOBILE SEARCH VISIBILITY… #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI
  • 12. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Understand your Mobile user & search behavior: Which are the top devices used to access your site?
  • 13. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Which queries are giving the highest mobile visibility?
  • 14. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Identify your pages with highest mobile visibility: which have a lower CTR & Position than average?
  • 15. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI You can also alternatively use OnPage.org Impact to filter data & see pages along their URLs directly onpage.org
  • 16. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI and at a directory level too!
  • 17. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Check your pages with highest mobile traffic: which have a lower engagement & conversion rate?
  • 18. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI What’s your current mobile Web ranking status vs. your competitors? semrush.com Mobile data Not yet available in Australia Doesn’t support Australia yet sistrix.com
  • 19. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI SEOMONITOR GOOGLE SEARCH CONSOLE & GOOGLE ANALYTICS INTEGRATION Verify the existing gap of your mobile ranking pages & queries vs. your desktop ones seomonitor.com
  • 20. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI And the one of queries & pages providing your current mobile search visibility vs. historical ones? onpage.org Impact
  • 21. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI If you’re app indexing: Which are the queries that are already bringing visibility to your app?… and low CTR?
  • 22. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Now is time to verify if you’re following Google’s mobile configuration best practices.. using the previous data https://developers.google.com/webmasters/mobile-sites/mobile-seo/
  • 23. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI RESPONSIVE DYNAMIC PUBLISHING PARALLEL MOBILE VERSION https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en Remember there’s no silver bullet though…
  • 24. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI any Mobile Web configuration has best practices ALLOWING CSS, JS & IMAGES CRAWLING IS FUNDAMENTAL AS WELL AS SPEED USE THE VARY HTTP HEADER & CORRECTLY SERVE THE RELEVANT CONTENT FOR THE APPROPRIATE CRAWLER INCLUDE THE REL CANONICAL & ALTERNATE TAGS, AS WELL AS REDIRECTS BETWEEN THE MOBILE & DESKTOP URLS RESPONSIVE DYNAMIC PUBLISHING PARALLEL MOBILE VERSION https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en
  • 25. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Check if your site most critical mobile pages pass Google Mobile validation https://www.google.com/webmasters/tools/mobile-friendly/
  • 26. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI ANY SEO CRAWLER NOWADAYS SUPPORT IT: SCREAMING FROG, ONPAGE, BOTIFY, ETC. Crawl, crawl, crawl your site, like a mobile bot
  • 27. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Are mobile search crawlers effectively accessing pages? Are there non-relevant redirects?
  • 28. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI If you can validate also your log files to identify your mobile vs. desktop crawling behavior https://www.screamingfrog.co.uk/log-file-analyser/
  • 29. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Match your mobile crawls with log file data: Which pages are not meant to be crawled but being served? Look for 3xx, 4xx & 5xx HTTP statuses & crawl inconsistencies
  • 30. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Are your mobile targeted pages offering relevant indexable content to users & crawlers?
  • 31. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI https://developer.apple.com/library/mac/documentation/AppleApplications/Reference/ SafariWebContent/PromotingAppswithAppBanners/PromotingAppswithAppBanners.html Are there intrusive mobile interstitials (or pop-ups)? Use App banners instead
  • 32. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Verify with URLProfiler which of your top pages are not mobile friendly & have speed issues urlprofiler.com
  • 33. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI You can now easily prioritize your fundamental mobile optimization efforts towards the most critical pages Mobile Friendliness Mobile Speed
  • 34. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI … and identify the assets causing the performance issues webpagetest.org
  • 35. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI http://www.stateofdigital.com/easily-analyze-competitors-mobile-seo-performance/ Check out the step by step with URLProfiler
  • 36. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI RankTank Mobile Friendly Site Test SERP Tool or Chrome Dev Tools Verify how your top mobile Web ranking pages are shown in mobile serps: Check from Titles, Descriptions & URLs… https://www.ranktank.org/mobile-friendly-serp-testing-tool/
  • 37. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI To the existence of SERP functionalities with opportunities to improve your visibility with them App Indexing Maps Results AMP News Carousels App Packs
  • 38. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Use these to prioritize from your AMP to App indexation implementations… which can be complex at the start
  • 39. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Follow these steps-by-steps tutorials to get them right before implementing at full https://firebase.google.com/docs/app-indexing/#implementation_path https://www.ampproject.org/docs/get_started/create_page.html
  • 40. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI And these tools to validate your implementations https://www.ampproject.org/docs/guides/validate.html https://firebase.google.com/docs/app-indexing/ android/test#testing-your-completed-app
  • 41. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI The same to assess opportunities with structured markup for rich snippets and cards… although complexity is lower! https://search.google.com/structured-data/
  • 42. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Use the revamped Google Structured Data Testing Tool to validate their implementation as well as the GSC report https://search.google.com/structured-data/testing-tool
  • 43. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Once you target your current mobile queries effectively, it’s time to expand your presence identifying variations! keywordtool.io moz.com
  • 44. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Use your favorite keywords tools: keywordtool.io, semrush, rank tank’s infinite google suggest, moz, etc. ranktank.org
  • 45. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Segment on categories and verify their specific mobile search share, prioritizing those with a high one
  • 46. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Look for additional, mobile targeted modifiers too, that leverage well-known “micro-moments”
  • 47. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI That won’t only help to create new mobile targeted content but also functionalities!
  • 48. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI If you have apps, don’t forget about cross- platform & cross-device queries for them too
  • 49. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Which you should target & help cross- platform mobile conversions to happen! YES NO
  • 50. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI It’s time to make the most out of your presence as well as audience mobile search behavior… and potential!
  • 51. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Remember to track those mobile results, (to optimize & improve over time): From visibility… serpwoo.com
  • 52. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI To Mobile traffic, engagement & conversions!
  • 53. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI#MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI NOW IS YOUR TIME!
  • 54. #MOBILESEO #BIGDIGITALADL BY @ALEYDA FROM @ORAINTI Thank you #BigDigitalADL! Questions?