1. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THE INGREDIENTS OF SEO SUCCESS IN 2015

2. HELLO #ELITECAMP2015
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

3. SPEAKER
BLOGGER SHARER
@aleyda +aleydasolis
SEO
I’M ALEYDA SOLIS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

4. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
LET’S TALK ABOUT SEO SUCCESS INGREDIENTS…

5. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
NOT THESE! THESE ARE TOXIC.

6. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
REALLY!

7. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THEY MIGHT COME IN MANY DIFFERENT FLAVORS

8. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
BACON FLAVOR?!?

9. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
YEAH, BUT IS STILL SPAM

10. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THAT’S NOT A *REAL* SEO INGREDIENT!

11. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IT’S NOT PART OF A RECIPE FOR LONG-TERM SUCCESS

12. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TO MAXIMIZE SEO “YUMMINESS” OVER TIME

13. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
START OF THE SEO PROCESS
LIKE IN THIS CASE!

14. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THAT GROWS MORE AS TIME PASSES BY
LIKE IN THIS CASE!

15. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
INSTEAD OF THIS CRAP!

16. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WITH NASTY CONSEQUENCES

17. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WITH NASTY CONSEQUENCES
“WE’RE THE BEST EVER OUTSMARTING GOOGLE”

18. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WITH NASTY CONSEQUENCES
“SHIT. WE’RE DOOMED”

19. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
LET’S START WITH A 2015 SEO VISION

20. IMPROVING YOUR PAGES RELEVANCE & POPULARITY
TO INCREASE RANKINGS ARE THE FUNDAMENTALS
RELEVANCE
POPULARITY
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

21. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SERPS ARE NOT LIKE THIS ANYMORE THOUGH

22. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THEY’RE LIKE THIS
SNIPPETS
KNOWLEDGE GRAPH
MAPS
MULTIDEVICEAPPS

23. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THANKS TO EVOLVING SEARCH FEATURES,
ALGORITHMS & AUDIENCE BEHAVIOR

24. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TAKE A LOOK!
http://mozcast.com/features

25. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SEO IS NOT ABOUT RANKINGS, BUT VISIBILITY

26. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TO CONNECT WITH YOUR TARGET AUDIENCE

27. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND MAXIMIZE TRAFFIC & CONVERSIONS
ALONG THE CUSTOMER JOURNEY

28. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WHATEVER THEY ARE FOR YOUR BUSINESS!
TO SELL
TO
EDUCATE
TO
COMMUNICATE
TO
SUPPORT
BRANDING

29. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
HERE ARE SOME KEY SEO INGREDIENTS
TO ACHIEVE SUCCESS IN 2015

30. REVAMPING YOUR KEYWORD RESEARCH
TO SET STRATEGICALLY FEASIBLE SEO GOALS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

31. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
RELEVANCE
VOLUME
PROFITABILITY
TREND
SEASONALITY
CONTENT
TYPE,
PLATFORM &
FORMAT
QUERIES
TO BE
TARGETED
OPTIMIZATION
& POPULARITY
REQUIREMENTS
INTENT
LOW COMPETITION
PER DEVICE
HIGH VISIBILITY BY
SERP FUNCTIONALITY
WHAT’S THE REQUIRED
OPTIMIZATION AND
POPULARITY LEVEL?
FOR WHICH TERM AND
TYPE OF CONTENT?
WHICH FUNCTIONALITY
IS ENABLING THE
VISIBILITY? IS IT
FEASIBLE TO USE IT?
TAKE YOUR “KEYWORD RESEARCH” TO THE NEXT
LEVEL WITH AN INDUSTRY COMPETITION ANALYSIS

32. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SIMILARWEB
IDENTIFY YOUR INDUSTRY MAIN COMPETITORS,
TREND, VOLUME & TARGETED QUERIES

33. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
COMPARE THEM TO IDENTIFY WHICH ARE
THE UNIQUE & COMMON KEYWORDS
SEMRUSH

34. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
VS. YOURS, PER DEVICE & SEARCH TYPE
GOOGLE’S
SEARCH
CONSOLE

35. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
CHECK FOR SEMANTICALLY RELATED TERMS &
LONG-TAIL QUERIES PERMUTATIONS
KEYWORDTOOL.IO

36. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AS WELL AS FOR ADDITIONAL ALTERNATIVES
WITH A TF*IDF ANALYSIS
ONPAGE.ORG
(Term frequency–inverse document frequency)

37. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IDENTIFY WHICH ARE THE
MOST POPULAR QUERIES PER DEVICE
GOOGLE’S
KEYWORD
PLANNER

38. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
ALONG THEIR VOLUME, COMPETITION & TREND
KWFINDER

39. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
MANCHESTER GYMPERSONAL TRAINER MANCHESTER
VS
MOZ
KEYWORD
DIFFICULTY
… THE RANKED CONTENT & SERP FEATURES

40. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
FROM WHICH SERP CAN YOU EARN
RANKINGS, VISIBILITY & VISITS MORE EASILY?
VS

41. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND IN THIS OTHER SITUATION?
APPS W/
REVIEWS
IMAGESIMAGES
VIDEO NEWS

42. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WHAT ON MOBILE?
VS

43. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TARGET QUERIES & SERPS PATTERNS WITH
MORE VISIBILITY OPTIONS AND LESS COMPETITION
INFORMATIONAL
review
tips
guide
news
TRANSACTIONAL
buy
reserve
purchase
register
PRODUCTS
AREAS
TOPICS
or
or
or

44. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IT WILL PAY OFF

45. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WITH A SMALLER EFFORT

46. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
TASTY!

47. TECHNICAL OPTIMIZATION
IN A MULTI-DEVICE & JS HEAVY ERA
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

48. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
MOBILE FINALLY BOOMED LAST YEAR

49. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THIS IS THE MOBILE VS. DESKTOP ORGANIC SEARCH
TRAFFIC SHARE OF LOCALLY ORIENTED SITES…

50. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND FOR TECHNOLOGY NEWS SITES!

51. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
MOBILE OPTIMIZATION IT’S AN
IMPORTANT SEO INGREDIENT NOW

52. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
VALIDATE YOUR DESKTOP & MOBILE WEB
CRAWLING TO MAXIMIZE THEIR EFFICIENCY
DEEPCRAWL &
ONPAGE.ORG

53. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
CONFIGURE YOUR SEO CRAWLER TO USE
THE RELEVANT USER AGENT IN EACH CASE
SCREAMING
FROG

54. FOR SOME REASON PEOPLE FORGET ABOUT THE
MOST BASIC SEO GOOD PRACTICES WITH MOBILE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

55. OUCH!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

56. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
WATCH OUT FOR INTERSTITIALS THAT MIGHT CAUSE
CRAWLING AND INDEXING ISSUES
NO
YES

57. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
ALWAYS FEATURE A LINK BASED
NAVIGATION THAT ALLOWS CRAWLING
YES

58. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
BE CAREFUL WITH NON-RELEVANT OR NON-EXISTENT
REDIRECTS BETWEEN WEB VERSIONS
NO

59. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
OR EVEN TITLES & META DESCRIPTION
FEATURING RELEVANT INFORMATION

60. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE GOOGLE’S MOBILE TOOL & CHROME DEVICE
EMULATION FOR ADDITIONAL VALIDATIONS
https://www.google.com/webmasters/tools/mobile-friendly/

61. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
REMEMBER THAT RESPONSIVE IS NOT THE ONLY
MOBILE WEB VERSION ALTERNATIVE
RESPONSIVE WEB DESIGN
DYNAMIC SERVING
INDEPENDENT MOBILE SITE

62. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
CHECK OUT MY MOBILE SEO AUDIT POST TO LEARN
MORE ABOUT THE OVERALL OPTIMIZATION PROCESS
http://searchengineland.com/3-actions-get-ready-
googles-mobile-search-update-215662

63. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IF YOU HAVE AN ANDROID OR IOS MOBILE APP:
START INDEXING THEIR CONTENT NOW!
http://googlewebmastercentral.blogspot.com/2015/04/
drive-app-installs-through-app-indexing.html

64. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THIS IMPROVES YOUR APP SEARCH VISIBILITY, TRAFFIC
& GIVE A BETTER MOBILE USER EXPERIENCE
https://developers.google.com/app-indexing/

65. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
VERIFY THE TECHNICAL REQUIREMENTS AND FOLLOW
GOOGLE’S IMPLEMENTATION CHECKLISTS
https://developers.google.com/
app-indexing/android/checklist

66. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
YOU CAN VALIDATE THE IMPLEMENTATION
WITH THE SEARCH CONSOLE & DEEP LINK TEST TOOL
https://developers.google.com/
app-indexing/android/test

67. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
ALWAYS VERIFY JAVASCRIPT
HEAVY CONTENT INDEXING

68. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
OUCH!

69. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THIS ALSO HAS TO DO WITH PROVIDING
THE BEST USER EXPERIENCE

70. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THERE’S NO EXCUSE! INFINITE SCROLLING CAN BE
OPTIMIZED TO BECOME INDEXABLE TOO
http://googlewebmastercentral.blogspot.com.es/
2014/02/infinite-scroll-search-friendly.html

71. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IF YOU HAVE DOUBTS VERIFY
GOOGLE’S PAGE CACHE

72. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND VALIDATE THE PAGES CONTENT WITH THE
FETCH AS MOBILE GOOGLEBOT FEATURE

73. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
PAGES SPEED IS KEY ON MOBILE &
AFFECTS CRAWLING & RANKINGS

74. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IDENTIFY THE PERFORMANCE OF YOUR MOST
IMPORTANT PAGES PER DEVICE TO MAKE THEM FAST

75. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE GOOGLE’S PAGE SPEED SUGGESTIONS
& GTMETRIX RECOMMENDATIONS
http://gtmetrix.com/

76. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SPICY!

77. OPTIMIZATION
IN A SEMANTIC SEARCH ENGINE
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

78. HELLO KNOWLEDGE GRAPH!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

79. FROM CARROUSELS TO ANSWERS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

80. GOOGLE THE ANSWER ENGINE?
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

81. OH WELL! VERY CLEVER
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

82. GOOGLE THE COMPETITOR?
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

83. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IN THE MEANTIME, IT’S TIME TO START OPTIMIZING
YOUR KNOWLEDGE GRAPH PRESENCE!

84. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THE LOGOS, COMPANY CONTACT NUMBERS & SOCIAL
PROFILE LINKS WITH STRUCTURED MARKUP
https://developers.google.com/
structured-data/customize/overview

85. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE SCHEMA.ORG TO OPTIMIZE YOUR RICH SNIPPETS
VISIBILITY (& SPECIFY YOUR CONTENT MEANING)
https://developers.google.com/structured-data/
PRODUCTS, RECIPES, REVIEWS,
EVENTS, APPS, VIDEOS, BUSINESSES

86. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SPECIFY YOUR SITE NAME, BREADCRUMBS,
SITELINKS SEARCH BOX…
https://developers.google.com/structured-data/site-name

87. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
IT’S ABOUT TAKING CONTROL OF YOUR OWN RESULTS

88. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AND IN THIS CASE, SHOWING
YOUR OWN INTERNAL SEARCH RESULTS

89. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE THE RANKTANK SERPTITUDE SERP & GOOGLE’S
STRUCTURED DATA TESTING TOOL TO VALIDATE THEM
http://www.ranktank.org/serpitude-serp-rich-snippet-testing-tool/
https://developers.google.com/structured-data/testing-tool/

90. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SOFT!

91. PROACTIVE MONITORING IN A CONSTINOUSLY
UPDATED SEARCH ENVIRONMENT
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

92. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
USE GOOGLE’S SEARCH CONSOLE QUERY & PAGE
VISIBILITY DATA AS A STARTING POINT

93. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
REMEMBER TO ARCHIVE THE DATA AS IT ONLY
SHOWS THE LATEST 90 DAYS
http://searchwilderness.com/gwmt-data-python/

94. MONITOR YOUR SEO PERFORMANCE INTEGRATING
ANALYTICS, SEARCH, CRAWLING & POPULARITY METRICS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
http://www.stateofdigital.com/easily-analyze-
competitors-mobile-seo-performance/
URLPROFILER

95. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
STOP TRACKING YOUR SPECIFIC RANKINGS
AND START FOLLOWING-UP FULL SERPS
https://www.serpwoo.com/

96. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
AS WELL AS SERPS VOLATILY THAT CAN
CORRELATE WITH POTENTIAL UPDATES
https://www.serpwoo.com/

97. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
SET ALERTS TO BE NOTIFIED OF SEO CHANGES WITH
IFTTT: FROM TRAFFIC AND LINKS TO CONTENT CHANGES
www.stateofdigital.com/seo-alerts-monitor/

98. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
THAT WAS QUICK!

99. #SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
DELICIOUS INGREDIENTS FOR MAXIMUM SEO VISIBILITY

100. THANK YOU #ELITECAMP2015!
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI

101. LIKED IT? GET FRESH & FREE SEO TIPS
#SEOINGREDIENTS AT #ELITECAMP2015 BY @ALEYDA FROM @ORAINTI
bit.ly/aleydaseotips