The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have unity; 5) display data clearly; 6) use multimedia wisely; 7) don't forget your audience. To learn more about each rule, please visit http://alexrister1.wordpress.com/2013/02/06/7-rules-for-creating-effective-slides/

1. http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/
Introduction to
SLIDE DESIGN

2. Presentation as a THREE-LEGGED STOOL
VISUAL DESIGN
Image Credit: http://www.flickr.com/photos/haldanemartin/5600194647/sizes/o/in/photostream/

3. MOST
RESISTANCE
to this“leg”
http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/

4. WE CAN’T READ AND listen AT THE SAME TIME
http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/ & photos/x-ray_delta_one/3981617434/sizes/o/in/photostream/

5. DESIGN
helps people

6. DESIGN
helps people
AVOID READING

7. Things meant for
READING
http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/ http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/

8. Not meant for
READING
http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/

9. Cave painting
Hieroglyphics
Maps
Graphs, charts
Models
Movies, television
PowerPoint slides
http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/

10. Cave painting
Hieroglyphics
Maps
Graphs, charts
Models
Movies, television
PowerPoint slides
VISUAL COMMUNICATION
http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/ http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/

11. Death by
POWERPOINT...

12. THE TYPICAL SLIDE
• The goal of a presentation is to communicate effectively with an audience
using each medium properly (“properly” = the way it works best for the audience)
• If your slides look like this, you are using the visual communication medium
incorrectly because you are changing visual to written communication
• Audiences will read this slide as soon as it appears on the screen
• Because audiences can’t read and listen at the same time, they will read the
slide first and then come back to listening to you
• Because you’re still on Bullet #1 and your audience has read the entire
thing, the need for you as the presenter is gone. You’ll never catch up to
what your audience already knows by reading ahead

13. Visual Design
7 RULES

14. #4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT DISPLAY DATA
Documents Clearly
#2 #6
PICTURE SUPERIORITY USE MULTIMEDIA
Effect Wisely
#3 #7
SLIDES SHOULD BE DON’T FORGET YOUR
Simple Audience!

15. #1
SLIDES ARE NOT
Documents

16. SETTING SLIDES UP FOR
Failure

17. SETTING SLIDES UP FOR
Failure

18. SETTING SLIDES UP FOR
Success
http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/

19. SETTING SLIDES UP FOR
Success

20. Keynote
TIME!

21. SETTING SLIDES UP FOR
Design

22. SETTING SLIDES UP FOR
Design
RULERS ON

23. SETTING SLIDES UP FOR
Design
ZOOM OUT

24. ADD
“ADJUST IMAGE”

25. INSPECTOR

26. #4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT DISPLAY DATA
Documents Clearly
#2 #6
PICTURE SUPERIORITY USE MULTIMEDIA
Effect Wisely
#3 #7
SLIDES SHOULD BE DON’T FORGET YOUR
Simple Audience!

27. #2
PICTURE SUPERIORITY
Effect

28. THE TYPICAL SLIDE
• The goal of a presentation is to communicate effectively with an audience
using each medium properly (“properly” = the way it works best for the audience)
• If your slides look like this, you are using the visual communication medium
incorrectly because you are changing visual to written communication
• Audiences will read this slide as soon as it appears on the screen
• Because audiences can’t read and listen at the same time, they will read the
slide first and then come back to listening to you
• Because you’re still on Bullet #1 and your audience has read the entire
thing, the need for you as the presenter is gone. You’ll never catch up to
what your audience already knows by reading ahead

29. http://www.youtube.com/watch?v=cLLDUyy8utY

30. http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/
PICTURE SUPERIORITY
Effect

31. NO NO
Nos!

32. http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/
NO CLIP ART!

33. NO CORNY STOCK PHOTOS
http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356

34. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
WATERMARK

35. Where do I find
GOOD IMAGES?

39. 1024 xsize
Slide
768

40. CITE YOUR
images!

41. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/

42. http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/

43. #4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT DISPLAY DATA
Documents Clearly
#2 #6
PICTURE SUPERIORITY USE MULTIMEDIA
Effect Wisely
#3 #7
SLIDES SHOULD BE DON’T FORGET YOUR
Simple Audience!

44. #3
SLIDES SHOULD BE
Simple

45. http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/
How many
WORDS SLIDE? per

46. The three-second rule of
GLANCE
MEDIA

47. THIS IS A TEST... SLIDE
• Here are a few additional tips to help you improve your visual design:
• A great place to find images is Compfight.com. I do not use Google Images.
• Compfight is a Flickr search engine. Remember to search “Commercial”
images because we work at Full Sail University, a for-profit college.
• Templates, clip art, slideuments, and stock photos let audiences know the
following: 1) you are boring, 2) you don’t care about them, and 3) you haven’t
joined the presentation revolution. It’s time to get real!
• Audiences crave effective presentations. If you don’t create a presentation
with their needs in mind, you are not doing your job as a presenter.

48. What do you remember?
GLANCE
MEDIA

49. SIGNAL NOISE to ratio
http://www.flickr.com/photos/uggboy/5513578210/sizes/o/in/photostream/

50. High noise,
sig
low n
al
Image Credits: sbh and pagedooley
This is an example
of a noisy slide.
What here would you
CONSIDER NOISE ?

51. How many
http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/
FONTS SLIDE?
per

53. How many
http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/
IMAGES SLIDE?
per

54. ONE MAIN IDEA
per slide

55. CUPCAKES
ARE THE BEST
http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/

56. FARMER’S MARKET
Images: mamajulie2008; pinksherbet; yourdon; lfl

57. “SHAPES”
TOOL

58. How much
http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/
ANIMATION SLIDE?
per

59. ANIMATION
must have a purpose

60. Purposeless Animation
• This animation has no purpose
If you’re using animation
to grab your audience’s attention,
your content and delivery must not be that great...
• Slides should be simple.
• Animation takes away from that simplicity.
• Only use it when absolutely necessary.

61. #4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT DISPLAY DATA
Documents Clearly
#2 #6
PICTURE SUPERIORITY USE MULTIMEDIA
Effect Wisely
#3 #7
SLIDES SHOULD BE DON’T FORGET YOUR
Simple Audience!

62. #4
SLIDES MUST HAVE
Unity

63. Let’s dissect the
VENETIANTEMPLATE

64. Let’s dissect the
VENETIANTEMPLATE

65. DOUBLE-CLICK TO
EDIT
Double-click to edit

66. DOUBLE-CLICK TO EDIT
Double-click to edit
Double-click to edit
Double-click to edit
Double-click to edit
Double-click to edit

67. DOUBLE-CLICK TO EDIT
Double-click to edit
Double-click to edit
Double-click to edit
Double-click to edit
Insert image in the
space to the right

68. Create your own
TEMPLATE!

69. REPEATED
Fonts
REPEATED
Colors
REPEATED
Shapes

70. UNIFYING
Theme

71. Keynote
TIME!

72. Directions:
Use what you’ve learned so far about
IMAGES, TEXT, and UNITY
to edit the next slide...

73. Fun Facts About CATS!
• People believe cats were domesticated in Egypt
• Cats are primarily nocturnal animals
• As of right now, studies prove that cats are the
most popular pet in the entire world
Fun facts provided by: Wikipedia.org/wiki/cat

74. http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/
BEFORE AFTER

75. http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/
BEFORE AFTER

76. http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/
BEFORE AFTER

77. http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/
BEFORE AFTER

78. #4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT DISPLAY DATA
Documents Clearly
#2 #6
PICTURE SUPERIORITY USE MULTIMEDIA
Effect Wisely
#3 #7
SLIDES SHOULD BE DON’T FORGET YOUR
Simple Audience!

79. #5
DISPLAY DATA
Clearly

80. Image Credit: jamescridland

81. YIKES!
Image Credit: jamescridland

82. Region 1 Region 2
200
150
100
50
2007
2008 0
2009
2010

83. Region 1 Region 2
HIDEOUS!
200
150
100
50
2007
2008 0
2009
2010

84. Americans Own...
According to the AVMA, who cited the 2007 U.S. Pet Ownership & Demographics Sourcebook
Cats: 81,721,000
Fish: 75,898,000
Dogs: 72,114,000
Birds: 11,119,000

85. Americans own
http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/
81 MILLION
cats!

86. PETS OWNED
in millions
CAT
FISH
DOG
BIRD
0 10 20 30 40 50 60 70 80 90

87. http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/
DAVID MCCANDLESS

88. #4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT DISPLAY DATA
Documents Clearly
#2 #6
PICTURE SUPERIORITY USE MULTIMEDIA
Effect Wisely
#3 #7
SLIDES SHOULD BE DON’T FORGET YOUR
Simple Audience!

89. #6
USE MULTIMEDIA
Wisely

91. #4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT DISPLAY DATA
Documents Clearly
#2 #6
PICTURE SUPERIORITY USE MULTIMEDIA
Effect Wisely
#3 #7
SLIDES SHOULD BE DON’T FORGET YOUR
Simple Audience!

92. #7
DON’T FORGET YOUR
Audience!

93. http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/
IT’S NOT A
Race

94. http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/
Spend time
TWEAKING

95. How to make a sandwich
Purchase the ingredients: peanut butter, jelly, and bread
Collect the ingredients as well as your tools: a plate, a knife,
and a paper towel
Use the knife to spread the jelly on one slice of bread
Wipe the knife off on the paper towel and use it to spread the
peanut butter on the second slice of bread
Eat and enjoy your delicious peanut butter and jelly
sandwich!

96. How to make a sandwich
Purchase the ingredients: peanut butter, jelly, and bread
Collect the ingredients as well as your tools: a plate, a knife,
and a paper towel
Use the knife to spread the jelly on one slice of bread
Wipe the knife off on the paper towel and use it to spread the
peanut butter on the second slice of bread
Eat and enjoy your delicious peanut butter and jelly
sandwich!

97. How to make a sandwich
Ingredients
Tools
Jelly
Peanut butter
Eat

98. #4
Visual Design SLIDES MUST HAVE
7 RULES Unity
#1 #5
SLIDES ARE NOT DISPLAY DATA
Documents Clearly
#2 #6
PICTURE SUPERIORITY USE MULTIMEDIA
Effect Wisely
#3 #7
SLIDES SHOULD BE DON’T FORGET YOUR
Simple Audience!

99. http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/
You’re ready to join the
SLIDE REVOLUTION