This document summarizes an experimental project called sostenibile.com that aims to create a community of citizens and businesses in Turin, Italy that are committed to sustainability. The project connects sustainable businesses with consumers through a website that verifies companies' sustainable actions and uses member ratings. It has seen some success with thousands of members, hundreds of businesses and events, and increasing sustainable purchases. The organizers hope to further develop e-commerce and promote sustainability stories to meet future challenges.

1. Social innovation,
looking for the sustainabilty
ALESSANDRO MERCURI

2. WHO IS THIS MAN?

3. WHO IS THIS MAN?
Li Guixin, the first Chinese citizen to file a lawsuit
against a local government agency over air pollution (Source: Chinanews.com)

4. Which city is this?

5. Which city is this?
La Oroya, Peru -- In this mining town in the Peruvian Andes, 99 percent of children have high
levels of lead in their blood largely due to an American-owned smelter that's been polluting the
city since 1922.

6. And Turin?

7. Source: Economist.com 2013 by Who
Turin is not much
better…

8. What is it?
A common garbage in San Salvario, Turin

9. Not only pollution, garbage and waste
From the outside it doesn’t seem that way, but if you look inside and talk with the owners
everything changes…there are shops that promote products without packaging, on tap

10. The world, and San Salvario is changing
My district is a little example
of the world changing
San Salvario, Turin

11. Some numbers
26 milion products without packaging
21 million people found a 0 km product made by a short supply chain
6 million people bought fair trade products
9 million people decreased their consumption of meat
12 million people ate biologic/organic food
9 million people used a bicycle every day
17 million people used products not tested on animals

12. These are the funders
Stefano
Alessandro Massimo
Enrico

13. What is sostenibile.com?
Sostenibile.com is an experimental project to create
a community of citizens and business owners who
are sensitive to the issue of sustainability and that
act in a responsible and conscious way also through
benefit and discount in the business activities.

14. Inside sostenibile.com..
Commercial
activities
Events Causes Blog Equommerce

15. Is the result of an algorithm that takes two factors into account: the rating of the users and
the sustainable actions undertaken by businesses. The ratings of people therefore contribute in
a decisive way to the calculation the sustainability index score
Energy
Water
Noise
Food
Transport Recycle
Wi-fi
Cultural events
Differently abled
New mom

16. Advantages
Card and mobile
Application for member
Sales for clients-member
Businesses
visibility

17. Public participation…
The registered members, commercial activities, and association directly create
the content of the portal. This portal was designed to create a collaborative action
between different players.
Some Numbers:
•3.968 members
•219 business activities
• hundreds of events and causes
•400 families who buy every week on equommerce

18. Sustainability Treasure Hunt
Example of a sustainability-themed treasure hunt with
150 people through the streets
of San Salvario
20 people came from Belgium
to participate

19. In the near future…
We develop
the e-commerce area
to encourage the purchases
directly from the farmers

20. Sustainability and the crisis?
The economic crisis is creating a great possibility because people are more careful about
the quantity of consumption and, at the same time, the quality of products.
Sostenibile.com
responds to the
need to find
activities and
producers that
promote
sustainability.

21. The challenges of sustainability
in the future
promote success stories
talk about it
excite / facilitate
share
invent / create

22. …Thank you!
“We cannot hope
to create a sustainable culture
with any
but sustainable souls.”
Derrick Jensen