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How To Innovate In
Service-Based
Businesses
What Are Services?
Primary Industry
(Primary = Extractive. E.g. Farming, forestry, mining, energy, etc.)
Secondary Industr...
Example Services
• Air & space transport
• Land transport
• Water transport
• Motor vehicle services
• Ancillary transport...
• Intangible
– Instead of a material product, a service involves
transformation of material, or a person or data
• Interac...
How Do I Spot A Service?
• Information-intensive
– Often include communication flows between
supplier & customer
• Knowled...
Dimensions of Service Innovation
Innovate the:
• Service Concept or Value Proposition
• Client interface
– E.g. co-creatio...
Services vs. Manufacturing
• Services business innovation teams are:
– Less likely to have large budgets
– Less likely to ...
5 Service Innovation Patterns
1. Internal processes without a specific project: Innovations emerge in
an unintentional, un...
Would You Like Help
Innovating Your
Sydney Business?
Contact Us via www.titanvine.com
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Service innovation - Titan Vine - Sydney's Leading Innovation Experts

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What is a service business?
How do you innovate a service business?
What are the common innovation patters in service-based business?
Innovation advice Sydney
Services transform material, organisms or data
Sydney's leading innovation experts
How Do I Spot A Service?
Where are the service-based businesses in Sydney?

Titan Vine are Sydney's leading innovation experts. Contact us via www.titanvine.com

Veröffentlicht in: Business
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Service innovation - Titan Vine - Sydney's Leading Innovation Experts

  1. 1. How To Innovate In Service-Based Businesses
  2. 2. What Are Services? Primary Industry (Primary = Extractive. E.g. Farming, forestry, mining, energy, etc.) Secondary Industry (E.g. manufacturing, construction, and utilities) Services Industry (Services = transform material, organisms or data)
  3. 3. Example Services • Air & space transport • Land transport • Water transport • Motor vehicle services • Ancillary transport services • Defense & security • Sewage & sanitary services • Wholesale distribution • Retail distribution • Rental services • Real estate services • Health & social work • Hotels & restaurants • Recreational services • Education • Public administration • Membership organizations • Insurance & pension funds • Financial intermediation • Auxiliary financial services • Research & development • Business & advisory services • Post & telecommunications • Computer services = Sydney’s leading innovation experts
  4. 4. • Intangible – Instead of a material product, a service involves transformation of material, or a person or data • Interactive / customer-intensive – Often requires presence & participation of the client • Co-terminal – Service production, process & consumption take place at the same time & place • Low portability – Often difficult to store or transport a service How Do I Spot A Service?
  5. 5. How Do I Spot A Service? • Information-intensive – Often include communication flows between supplier & customer • Knowledge-intensive – Often requires high-skilled workers • Tailored to customer or segment – Often highly tailored to the customer or service situation vs. being mass-produced – Tend to focus on one of these customer types: Business, consumer or public = Help implementing innovation programs in Sydney
  6. 6. Dimensions of Service Innovation Innovate the: • Service Concept or Value Proposition • Client interface – E.g. co-creation, high-touch or self-service • Service delivery system – electronic, transport, packaging, etc • Marketing strategy • Organizational structure • Technology innovation
  7. 7. Services vs. Manufacturing • Services business innovation teams are: – Less likely to have large budgets – Less likely to use patents – More likely to use trademarks – Less likely to use suppliers or customers as sources of information for innovation
  8. 8. 5 Service Innovation Patterns 1. Internal processes without a specific project: Innovations emerge in an unintentional, unplanned and incremental way. 2. Internal innovation projects: Deliberate, project-based innovation; usually focused on improvement of the service production system. 3. Innovation projects with a pilot customer: The customer supplies resources, sponsorship, critical evaluation and information. 4. Innovation projects tailored for a customer: The client presents a specific problem and the service provider seeks a solution 5. Externally funded innovation projects: Usually formal and research- oriented; involving many collaborators; intended to generate new service concepts or platforms to benefit a whole sector.
  9. 9. Would You Like Help Innovating Your Sydney Business? Contact Us via www.titanvine.com

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