Alex Mari
8 SlideShares 127 Followers 126 Folgens
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Unternehmen/Arbeitsplatz
Zurich Switzerland
Beruf
Research Associate, UZH
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ch.linkedin.com/in/alexmari/
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Alex Mari is a Research Associate and PhD candidate at the Chair for Marketing and Market Research, University of Zurich. He studies the adoption of AI-based voice assistants for marketing initiatives and their effect on shopping behavior. Alex advises entrepreneurs and teaches digital and AI marketing in business schools. Previously, he worked as a director of digital marketing, brand manager and tech startup CEO.
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marketing voice commerce voice assistants machine behavior brand management zurich alex mari alexa online shopping artificial intelligence university report research ai machine learning expert cv voice marketing amazon apple pod google home 2019 switzerland fennex 2018 digital agile technology content marketing online marketing digital marketing facebook marketing advertising
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Aktuellste Beliebteste SlideShares

CV - Alex Mari - University of Zurich (UZH) - March 2024

Vor 1 Monat • 15 Aufrufe

The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective

Vor 4 Jahren • 117 Aufrufe

Voice Commerce: Understanding shopping-related voice assistants and their effect on brands

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The Rise of Machine Learning in Marketing [Research Report 2019]

Vor 5 Jahren • 1890 Aufrufe