Trees

1. Alex Linnell 1434
Claremont Fan Court School 64680
OCR Media Studies J526
Individual Media Studies Portfolio B3321
Planning and Evaluation: Commentary

2. Fragrance Advert 1:
Target Audience for
Horizon
• The age group is for eighteen to forty five year olds,
outgoing people of both genders, this gives you a sense
of adventure when applying it.
• My audience is likely to be active and outgoing in their
free time.
• If this person wants a holiday or trip they would choose
something that involves physical exertion such as
kayaking, rowing or maybe something more extreme.
• My advert would be placed on popular TV channels such
as BBC and ITV. Another way I could promote my
fragrance is by putting it on huge billboards in
commercial shopping centres or airports.
• My target audience reads sports magazines such as
“Rapid” a well known magazine among water sports
lovers. This person enjoys investing their time in water
activities and possibly competing in it, but hopefully will
also appeal to people who enjoy any sport and even
those who don’t!
• My target audience see themselves as a fit confident
person who takes risks.
• The type of technology that my audience use are fitness
watches and health apps on the latest smart phones.
• The music that my audience listens to is motivational
music by rock bands and pop groups.
• The idols of my audience include the best sports stars
such as Usain Bolt ad Eden Hazard.
• The Brands my audince wear and like are adidas, nike and
puma.

3. Fragrance advert 1: Codes
and conventions
• As this fragrance is for active, outgoing and
athletic people, the central image unlocks the key
to its messages of adventure, freedom and leisure.
• The lure of this fragrance is that it offers calmness
and tranquillity, but also a sense of adventure and
the possibilities offered by exploration. The slogan
“there are no limits” hints at exciting adventures
and unlimited freedom awaiting the target buyer.
• The turquoise colour fits nicely with the watery
theme. Turquoise is a calm colour which reflects
the poise, self control and confidence of the target
buyer who enjoys solo adventures.
• The brand name Horizon is reflected in the image
as the kayaker looks into the horizon of the river
and the day’s adventures.
• The glittering sight of the river is immensely
appealing. The swell that the kayak leaves behind
a trail of froth adds an element of action which
would appeal to the people buying this fragrance
who are busy in their working lives and who value
their leisure and want to spend it both relaxing
and discovering themselves.

4. Before and after Horizon Fragrance

5. Fragrance Advert 2: Target
audience for Black Velvet
• My second fragrance is a more sophisticated
classy one compared to Horizon my first one, this
is mainly for men of the age of twenty five to
fifty.
• I would advertise this advert on bus stops, on
buses, TV ads, billboards in shopping centres and
in magazines.
• The type of person that would apply this
fragrance would be a stylish, middle class person
and would only be applied on a special occasion
such as weddings, anniversaries or a birthday.
• My target audience will be wealthy and fairly
conservative in their politics.
• If this person went on a holiday they would go to
a tropical island in the Caribbean or a golfing
holiday in a luxurious location. Or maybe visit
their private holiday home on the English
coastline. Representing their patriotism and
loyalty to their country.
• The target buyers idols would be a well
recognized specimen with a good refined attire.
• The brands that my target audience wear are
Reiss and Alexander McQueen. These brands are
both very expensive and luxurious which will
compliment my fragrance nicely.
• The technology they use would be the latest gear
including new apple laptops, iPhones and the
latest apps to buy, they are not afraid to splash
the cash. The music they listen to wold be
classical music from Maria Callas.

6. Fragrance advert 2: Codes
and Conventions
• A very smart fragrance applied when going to an
expensive restaurant or event. The slogan
“Release you inner party” means lets yourself go
and enjoy your freedom.
• The balloons give a sense of excitement and
eagerness. The black velvet title gives off a sense
of maturity and style, the way the models are
posing and dressed fits well with the dark
snobbish theme of the advert.
• The setting I have used is on a historic site of
Claremont Fan Court school made of cobblestone
which adds to the special occasion that it is
meant to be set in.
• The bottle that I have used in my advert reflects
the classiness of the fragrance, with the
crystallised shaping and mirrored effect that it
projects.

7. Before and after Black Velvet fragrance

8. Magazines for Fragrance
Advert 1
• These are the type of magazines
that would include my first
fragrance “Horizon”, the reasoning
for this is due to these magazines
being relevant to water sports which
is what the main theme of my
fragrance advert.
• Putting it in a music or football
magazine would not fit well and be
irrelevant in my chosen fragrance.
• Readers of these magazines would
be the type of people that I want
buying my fragrance and would
probably benefit from it the most.

9. Magazines for Fragrance
Advert 2
• These are the type of magazines
that my fragrance add 2 would e
presented in.
• GQ Magazines are very upper
class and would be read by the
type of people that would be
interested by my product.
• This type of magazine is a lot
different to my fragrance 1
magazine.
• My fragrance 1 advert is more
action packed than this one which
is far more less action packed with
its civil vibe.

10. Research into the magazine
industry
My two magazine examples refer to
and relates to a very much masculine
audience. Football and flashy cars
tend to lure the male gender in with
the physical and showy off appeal
that goes with it.
My fragrance I am working on now
also attracts the masculine gender
with the rugged brave feel to it.
Action shots and side shots can be a
good use of photography to get the
best look of the person or object. The
world soccer man enjoys participating
in masculine events such as football
and rugby. I would also place my
fragrance in a thrill seeking adventure
type man for the top gear magazine. Soccer being the most popular and well known competitive sport in
the world is a great attraction for many people, males and females.
A male between the ages of 8-30 would be the main readers of this
magazine. Moving onto the Top Gear magazine, a slightly older,
mature audience would be engrossed by this particular magazine
industry.

11. Research into the
advertising industry:
I have studied advertisements
campaigns including drinks ,
fragrances and cars.
We started with Duffy advertising
coca cola, in which she uses her free
time to cycle down to the local
supermarket and get some coca cola
to drink.
Duffy meets diet coke is very good
and effective research I did into the
advertising industry, taking a well
know pop start and meeting a well
known fizzy drink brand is extremely
effective.
Another one is James Bond, the
perfect male he is usually presented
and this advert hasn’t failed to prove
differently. Two main protagonists,
but we only get to see James himself
at the end. Other adverts we have
analysed are. Iron Man meets Audi,
Hug Boss, James Bond meets
Heineken and some others, we have
even made our own sort or trailer for
a movie.

12. Evaluation
• During the making of my fragrance advert I encountered various troubles and struggles including Photoshop
glitches, struggling to get the right balance of colour and font, and some tough decisions of which photos to use
for my adverts.
• After amending the fragrances and the problems I encountered, I now feel satisfied and rather pleased with my
two completed adverts.
• As I was creating my adverts I researched other adverts including sports, cars, alcohol and movie adverts which
helped me decide which particular genre I would like my adverts to represent.
• I researched some similar magazines that could relate to them. This would allow me to state which magazines
would be advertising my adverts.
• I found taking the images fun and entertaining, choosing them was the hard bit because of how many good ones
their were.
• Researching and photo shopping was good and interesting as I could mess around with certain tools and learn
new curious things.