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Webinar: Grow an Engaged Email List (Alexis Grant)

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Webinar: Grow an Engaged Email List (Alexis Grant)

  1. 1. alexisgrant.com Grow an Engaged Email List by Alexis Grant
  2. 2. Connect with participants #alexiswebin
  3. 3. alexisgrant.com Grow an Engaged Email List
  4. 4. BEST Growing an email list is one of the things you can do for your brand #alexiswebin
  5. 5. Quick Look at My List 36% open rate 2,600+ subscribers Sell ebooks and courses Drive traffic to website Float ideas and get feedback Fill webinars Create an engaged audience * Make a living online * Benefits
  6. 6. Go where your readers rather than waiting for them to come to you hang out #alexiswebin
  7. 7. Content Strategies Content you’ve already created New content #alexiswebin vs.
  8. 8. #alexiswebin Teaser…
  9. 9. Content Strategies Content you’ve already created New content #alexiswebin vs. It’s sometimes smarter NOT to create new content
  10. 10. What VALUE can you provide? What ACTION do you want your reader to take?#alexiswebin
  11. 11. FREQUENCY Which works best? Your list WANTS to hear from you #alexiswebin Be consistent = Create expectation
  12. 12. My Process for Developing Great Content • Track ideas and reader questions in Google Doc • Write when inspiration hits • Write ahead of time • Work with an editor #alexiswebin
  13. 13. Open Rate… The best way to increase your Use a SMART subject line #alexiswebin Subscribe + Teasers + A/B testing
  14. 14. Tips for engagement • Offer value! • Be real. Write how you talk • Short is the new long • Use P.S. wisely • Love your autoresponders #alexiswebin
  15. 15. Ways to grow your list In addition to offering awesome content… • Place your sign-up form prominently (blog sidebar, about page, posts, pop-up) • Make it easy for readers to share • Create an exciting freebie • Guest posts • Webinars #alexiswebin
  16. 16. Which platform is best for you? #alexiswebinEmma Mad Mimi
  17. 17. Takeaways 2. You don’t have to create new content 1. Start building your list NOW 3. Be your awesome self #alexiswebin
  18. 18. Questions? #alexiswebin ar

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