An overview of the UK AWARE Green Machines Expo and sponsorship details

1. Sponsorship Opportunities
The UK’s leading sustainable living show
hosts the Green Machines Expo for the 4th
year- low carbon moves up a gear
Friday 25th & Saturday 26th March 2011, Olympia, London

2. What is UK AWARE?
Imagine The Ideal Home Show…but for
sustainable conventional living.
UK AWARE is a two day exhibition held in
London Olympia. It offers consumers a
multi-level solution to sustainable living. It
is run by the Social Enterprise set up to
put the show on.
With over 15,000 attendees, 200+
exhibitors and 80+ world renowned
speakers, UK AWARE is the highlight in
the calendar for ethical business and
forward thinking consumers.

3. Green Machines Expo key points
• RAC Foundation report told UK government
that green car buyers need the chance to gain
'hands-on' experience of driving low carbon
vehicles
• Green Machines Expo is part of the solution for
this problem
• Grown each year up to 40%-2011 the biggest!
• Support from The Low Carbon Vehicle
Partnership and nextgreencar.com
• Key highlight of the UK’s 1st Climate Week-
thousands of businesses, Universities,
Councils, Schools etc...

4. Key Benefits (1)
• Branding presence on all UK AWARE and
Green Machines Expo marketing material – up
to 5,000,000 logo views
• Alignment with the UK’s largest green and
ethical consumer exhibition
• Premium exhibition space for 2 day providing
f2f access to over 12,000+ green ABC1 visitors
• Branding on all UK AWARE Green Machines e-
shots targeting over 20,000 opted-in
subscribers

5. Key Benefits (2)
• Opportunity to inform consumers
• UK AWARE Green Machines Expo logo usage
rights for your company’s communications
• Online branding to promote your company and
environmental initiatives/products
• Drive and decide for potential customers
• Social media tie-in

6. STOP PRESS!!!!
• Dedicated indoor test drives-1st floor Olympia 2
• Only able to confirm Jan 2011!
• Strong PR story
• Reduces issues surrounding weather, security
and air quality thanks to reduced emissions!
• Visitors can drive and decide!
• 64.8% of attendees are eco-minded car drivers
(*dependent on vehicle size and weight)

7. Summary of Rights and Benefits
Headline Sponsor - £50,000 (1)
“xxxx UK AWARE exhibition”
Premium 6m x 6m exhibition space at front of
exhibition – the first stand that visitors see
Branding as headline sponsor on all marketing
materials:-
• UK AWARE website
• Logo on every page of event guide
• Logo on press bags and staff T-shirts
• Two page centre advert in event guide
• One page editorial in event guide
• One hour key note speaker session

8. Summary of Rights and Benefits
Headline Sponsor - £50,000 (2)
• Mainstream press and PR
• (The Independent and Evening Standard)
• E newsletter logo placement
20,000 subscribers, 3,500 exhibitors
• Solus email campaign to UK AWARE database
• Branding on all advertisements
*bespoke packages can be created to your needs incorporate
your current campaigns, high profile people’s endorsements
etc....

9. Summary of Rights and Benefits
Main Sponsor - £40,000 (1)
“UK AWARE exhibition sponsored by xxxxx”
Premium 5m x 5m exhibition space at front of
exhibition – the first stand that visitors will see when
they walk in
Branding as headline sponsor on all marketing
materials:-
• UK AWARE Green Machines Expo website
• Back page advert in event guide
• One page editorial in event guide
• One hour key note speaker session

10. Summary of Rights and Benefits
Main Sponsor - £40,000 (2)
• Mainstream press and PR
(The Independent & nextgreencar.com media
partners)
• E newsletter logo placement
– 20,000 subscribers, 3,500 exhibitors
• Branding on all advertisements

11. Summary of Rights and Benefits
Seminar Areas Sponsor - £15,000 (1)
“xxxx - sponsor of the UK AWARE seminar
programme”
Premium 4m x 4m exhibition space
Branding as seminar programme sponsor on all
marketing materials:-
• UK AWARE Website
• Branded “xxxx” seminar programme in event guide
• One page advert in event guide
• One page editorial in event guide
• One hour key note speaker session

12. Summary of Rights and Benefits
Seminar Areas Sponsor - £15,000 (1)
• Mainstream press and PR
(The Independent and Evening Standard)
• E newsletter logo placement
– 20,000 subscribers, 3,500 exhibitors
• Branding on all advertisements

13. Summary of Rights and Benefits
Zone Sponsor - £10,000 (1)
e.g. “xxxx sponsor of the UK AWARE Green
Machines Expo Zone”
Premium 3m x 3m exhibition space in zone.
Branding as Business Zone sponsor on all
marketing materials:-
• Logo on event guide
• Half page advert in event guide
• Half page editorial in event guide
• Mainstream press and PR

14. Summary of Rights and Benefits
Zone Sponsor - £10,000 (2)
• E newsletter – 20,000 subscribers, 3,500
exhibitors
• All advertisements

15. Summary of Rights and Benefits
Example Event Guide Sponsor - £5,000 (1)
“xxxx sponsor of the UK AWARE Event
Guide”
• UK AWARE Website and social media
exposure
• Branding as Event Guide sponsor on
front page of event guide
• Logo placement on every page of event
guide
• ½ page advert in event guide
• 12,000 visitors, ABC1-64.8% are drivers

16. Summary of Rights and Benefits
Example Event Guide Sponsor - £5,000 (2)
• Used as promo material for 2012 show
• 12,000 visitors, ABC1-64.8% are drivers
• Used as promo material for 2012 show

17. Green Machine Expo sponsor
Zone Sponsor –Green Machines Expo £15,000
(1)
e.g. “xxxx sponsor of the UK AWARE Green
Machines Expo”
Premium 3m x 3m exhibition space in zone
Branding as Green Machines Expo sponsor on all
marketing materials:-
• Logo on event guide
• Half page advert in event guide
• Half page editorial in event guide
• Mainstream press and PR

18. Green Machine Expo sponsor
Zone Sponsor –Green Machines Expo £15,000
(2)
• E newsletter – 20,000 subscribers, 3,500
exhibitors
• All advertisements
Consolidate your reputation as a eco-minded
company!

19. Summary of Rights and Benefits
Editorial in event
guide (given free
on e-newsletters
Logos on bags/t-
Exhibition Space
campaign to 20k
Logo placement
Logo placement
advertisements
Advert in event
Branding on all
Logos on event
One hour key
note speaker
mainstream
on website
Branding in
Solus email
positioning
to visitors)
session
Brand
guide
guide
shirts
press
Headline 6x6 Top “The xxxxx UK All pages Yes 2 pgs 1 pg Yes Yes Yes Yes Yes
sponsor AWARE Centre
£50,000 Exhibition” on all
materials
Main 5x5 Top UK AWARE All pages Yes Full 1 pg Yes Yes Yes No Yes
Sponsor sponsored by page
£40,000 xxxx on all Back
materials
Seminar 4x4 RH Listed as seminar Seminar No 1 pg 1 pg Yes Yes Yes No Yes
Sponsor Side sponsor pages
£15,000
Zone 3x3 RH Listed as zone Relevant No ½ pg ½ pg No Yes Yes No Yes
Sponsor Side sponsor zone page
£10,000
Event Guide No RH Listed as event All pages No ½ pg No No No No No No
Sponsor Side guide sponsor
£5,000

20. To find out more…
To see a list of our current exhibitors
please click here
To find out more about the exhibition
please click here
To find out more information on sponsorship
opportunities contact:
alex@ukaware.com
07717050705