This document provides a summary of a presentation on metaverse enterprise platform development. It discusses why the concept of the metaverse is gaining attention now due to technological assimilation. It provides examples of metaverse use cases including an AI innovation platform and describes what a metaverse enterprise would entail. It also maps the metaverse to emerging technologies and provides examples of applications for sustainability. The document concludes with an overview of how a metaverse could be applied to create a sustainable smart city.

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Metaverse Enterprise
Platform Development
ConnectCon Presentation
October 29, 2021
Alex G. Lee

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Speaker Metaverse Conference

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Present and Future of Metaverse
Why Metaverse Now?
Metaverse Use Case: AI Innovation Platform
Metaverse Enterprise
Metaverse - Gartner Emerging Technology Mapping
Applications for ESG Sustainability Imperative
Metaverse for Sustainable Smart City
Agenda

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Present and Future of Metaverse Infographics
Metaverse = Physical + Virtual Converged Augmented World
Virtually Augmented
Physical World
Physically Augmented Virtual World = Interoperable Interconnected (To Be) Virtual 3D Spaces
Constructed on the Internet; Physically Persistence (To Be)
Me
Digital Me (Avatar)
You Digital You
Digital
People/Objects/Environments
Mixed Reality
Virtual Reality
Reality Technology Innovation
Wearable Devices HCI Digital Senses
Augmented Reality
Extended Reality
AI Digital Human Innovation
People can interact freely in a variety of ways
and forms with one another, digital objects
and environments for a variety of virtual
experiences.
Physical Earth:
Space/time/resource
limitations
Digital Twin Earth:
Space/time/resource
limitations
ICT/Digital+ Digital Twin Innovation
IoT Sensors
AI Predictions
Digital Twins
Metaverse is a collection of fully
connected interoperable physically
augmented digital worlds with
physical persistence that are
converged with the virtually
augmented physical world in which
people and digital representations of
people (digital people) can fully
interact with one another and digital
objects/environments (including
digital twins) with full reality.
Metaverse is the converged world of
augmented physical world and
virtual world that is hyper-
decentralized, hyper-connected,
hyper-visualized, hyper-interacted,
and hyper-reality enabled.
Metaverse can create economic
values without space/time/resource
limitations
Metaverse NFT Projects AT A Glance:
https://www.slideshare.net/alexglee/metaverse
-nft-projects-at-a-glance
NFT

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Why Metaverse Now?
The metaverse concept is not a new one. Back in 1992, Neal Stephenson's novel Snow
Crash coined the term metaverse for the first time. My recent patent research about the
metaverse technology innovation also showed a long history of the metaverse
technology innovation. My patent research also showed that there were active
innovation activities around 2007-2010. Why, then, the metaverse revives now?
HBS Professor Marco Iansiti , the author of “The Keystone Advantage,” suggested
technological assimilation as a new engine for technological innovations in his article
“Creative Construction.” In the technological assimilation frameworks, a core innovation
that once provided stand-alone products or services for a specific market can be the
building blocks for mass market generating innovation through assimilation to broader
platforms and exploitation of innovation infrastructures that were not existed at the time
of innovation.
Therefore, if we consider the integration of broader platforms such as smartphones, 3D
computing, XR devices, digital twins, cloud computing and innovation infrastructures
such as AI, blockchain, IoT and 5G into the metaverse, we can give an answer about
the “why metaverse now” based on the technological assimilation.

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Metaverse Use Case: AI Innovation Platform
US20210004076 illustrates an AI innovation platform that provides a virtual AI
development and testing environment. In the metaverse virtual AI development
processes, AI model training data, system validation, system deployment, and system
testing can be performed within a real-time 3D virtual environment incorporating objects,
camera systems, sensors and digital human avatars representing the collaborating
developers (who can interact using AR/VR/MR devices). The virtual 3D spatial
environment can be networked with external computer resources and their digital twins
to simulate the end-use environment of the AI system. This environment can include
various sub-systems that feed data into the AI system. This data can be captured and
utilized to train and validate the AI system, which can then itself be deployed into the
same real-time virtual environment. Finally, real-time motion capture techniques and
human actors can be used to drive humanoid avatars within the virtual environment.

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Metaverse Enterprise
A metaverse enterprise is consist of a physical enterprise and virtual enterprise which is
a realistic digital representation (digital twin) of the physical enterprise. Physical and
digital enterprises are connected through real-time data.
Business resources can be used on demand without limitation in the digital enterprises
(Dematerialization).
Based on actual real-time data in the physical enterprise, the virtual enterprise is
created, and then, tested using simulation models, big data analytics, and scenario
analysis to obtain meaningful insights regarding businesses of the physical enterprise.
Digital world decisions based on the obtained meaningful insights are transferred back
towards the physical enterprise to improve businesses of the physical enterprise.
Digital twins combined with extended reality (XR) devices provide a feeling of a real
physical presence in virtual space for remote workers to operate digital twin models
collaboratively as if remote workers feel that they are at the same place (Realistic
Immersion and Sense).
Gamification is a process of using game mechanics, elements, and principles and
applying them to non-game contexts to engage people better. Gamification can be used
in a metaverse enterprise for providing remote collaborative working operations as a
means to keep the workforce engaged and to drive productivity.

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Metaverse - Gartner Emerging Technology Mapping Infographics

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Applications for ESG Sustainability Imperative

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Metaverse for Sustainable Smart City
Source. Smart Cities Technologies and applications : BIM-GIS- IOT-AI@udemy
BIM (Building Information Modeling for 3D digital
representations of infrastructure to get proper design,
construction, operation, and maintenance
GIS (Geographic Information System) to map and
analyze geographic features
IoT (Internet of Things) monitoring for real-time
data sensing of smart city components
Smart City Digital Twin
Metaverse Project Management Platform
Design Team Construction Team Management Team
City of the future
Metaverse City Living Lab
metaverse platform for
public–private–people partnerships
for city-wide circular economy
development
public–private–people collaboration
for sustainable city management and
development
co-creation of eco-friendly city
environment
test-bed for innovation
commercialization of new business
ideas
Metaverse City Service Portal
metaverse platform for city
government services: call center;
citizen portal; utility management;
waste management; license/permit
management; asset/land
management; public security and
health management; mobility and
parking management; job search
service
Metaverse Commerce Portal
metaverse platform for digital
billboards/shops/showroom where users
can access products/services from
companies based on brand reputations and
try them virtually; market place for direct
transaction among people; active marketing
campaigns; real/virtual property
renting/sales; land sales
Metaverse IR/PR Portal
metaverse platform for
linking investors and
investees; virtual fund raising
events; virtual public-private
investment partnerships
platform; virtual PR event
with tour of cities for global
investors and tourist
Metaverse NFT
based DeFi
Financing
DeFi Platform
Design and
Development:
https://www.yout
ube.com/watch?v
=onsUBhWBrfU&
t=1629s
Metaverse
Building
Metaverse
Home
Metaverse
Office
Metaverse Store

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