Impact investing is targeting directly at creating a positive environmental or social impact by investing in innovations that identifying and solving a particular environmental or social problem (a company and project that uncovering promising new business opportunities and undervalued assets). Impact investments pursue a longer-term financial return on their capital that range from below-market to risk-adjusted market rate (two-thirds of the capital for impact investment seeks risk-adjusted market rates) and can be made across asset classes, including cash equivalents, fixed income (green bonds), venture capital, and private equity.Impact investors measure and report the social and environmental performance and progress of underlying investments.