CPTW - Online Marketing Essentials Day 1 (28May2015) Presentation for Create PT Wealth clients on online marketing essentials. Where to start when it comes to marketing? Looking at unique selling proposition as offers, different channels of media and also identifying ideal client profile.

1. Your Easy Web Solutions
Helping Your Business
Succeed Online
Day 1
Alexei Kouleshov

2. Who I Am
• Internet Marketing Strategist
• Google Adwords Certified Partner
• Infusionsoft Partner
• Author
• Create PT Wealth Digital Marketing

3. Achievements
• Our Internet Secrets – 7 Figure Business
• Shortcuts Software – New Business Avenues
• Luggage Direct – Doubled and Sold
• Best Client in Last 12 Month - $2.1M
• Trade Businesses – Changing Models

4. Where Did It All Start?

11. Agenda For Next 2 Days
• 3 Elements Of Marketing
• Your Website
• Hot Seat
• Tracking
• Traffic Driving Strategies
• Outsourcing
• Strategy

12. What is Marketing?
• Media – WHERE?
• Market – WHO?
• Message – WHAT?

13. Types of Media
• Print
• Books
• Magazines
• Newspapers
• TV
• Radio
• Internet
• Defined by device

14. Market – Ideal Client
• Who is your client?
• Location
• Age
• Gender
• Married?
• Kids?
• Income
• Interests

15. Who is Your Ideal Customer?
• 5 Minute Exercise

16. Message – Start Of Conversation
• Offer
• Headline
• Description
• Urgency
• Credibility
• Point of difference
• Call To Action
• What is the next step?

17. Message – Start Of Conversation
• Offer
• Headline
• Urgency/Discount/Value
• Point of difference
• Call To Action
• What is the next step?
• Extra
• Credibility
• Guarantee/Testimonials

18. Let’s Look At Some
Examples

23. Message Needs To Address
• Clients
• Wants
• Fears
• Frustrations

24. Message Focus
• Problem
• Solution
• Education
• Direction
• Desire/Ego
• “Nice to have” vs “Must Have”
• Peer Pressure

25. Wants, Fears and Frustrations - Message
• 5 Minute Group Exercise

26. Product/Service – Trigger Points
• Price
• Value
• Benefits
• Features
• Point of Difference
• Outcome
• Discussion - Exercise

27. Your Marketing
• Offer
• Urgency Factor
• Aimed At Target Market
• Addresses Wants, Fears and Frustrations
• Where Do These People Spend Their Time?
• Lunch Exercise

28. Product/Service – Trigger Points
• Price
• Value
• Benefits
• Features
• Point of Difference
• Outcome

29. Let’s break for lunch?

30. Your Website
• Do you have a website?
• Is it good?
• How do you know if its good or bad?
• Who has a better website?
• Why?

31. Website
• Action Point In Your Marketing
• Easy To Follow
• Mobile Friendly
• Easily Updated (CMS)
• Reflects Your Brand/Personality
• Content is King

32. Website – Types Of Pages
• Statics Pages
• Doesn’t change
• Around 250-300 words
• Blog Posts
• Short
• Journal format
• Dated
• Categorised

33. Website – Static Pages
• Home
• About
• Services
• Contact
• Privacy Policy
• Disclaimer

34. Website – Key Elements
• Structure
• Content
• Setup

35. Website – Page Structure

36. Website – Content
• Based Around Keywords
• Headline
• Body
• Images
• Meta Title & Description
• Optimal setup (SEO)

37. Keyword Planner Tool
Click here to go to
Google Keyword Planner

38. Wordpress Demo
• Content Optimisation
• Live SEO Preview
• Click here

39. Landing Pages
• Single Call To Action
• Aimed At One Product/Service
• Tailored To Target Market
• Keyword/Interest Focused
• Eg. Sage Apartments

40. Website - Tracking
• Unique Visitors
• Pages Per Visit
• Time on Page
• Bounce Rate
• Goal Conversions
• Google Analytics

41. Website – Google Analytics
• Multiple Actions – Computer Alliance
• Enquiry Driven – Conveyancing Solicitors

42. Let’s take a break?

43. 80/20 Principle

44. Pareto Principle
• 80% Of Your Results Come From 20% Of Your Efforts
• 20% Of Your Business Is Where Real Profit Is
• Niche With Niche

45. Hot Seat
Lead Generation Interview

46. Questions?

47. Tomorrow
• Traffic Driving Strategies
• Marketing Budgets
• Tools
• Special Guest
• Outsourcing
• Strategy