This is a complete assessment of the Nigerian market, it's risk analysis and sales strategy presented by Tagbo Alex, Beka and Franziska at the University of applied sciences in 2010

1. ABF Alex Beka Franziska, LLC
Agency for Technology Transfer
from Germany to Nigeria

2. ABF Alex Beka Franziska, LLC
Contents
Executive Summary
 Executive Summary
Company Summary
 Company Summary
 Risk Analysis
Risk Analysis
 Market Analysis
Market Analysis
 Sales Strategy
Sales Strategy
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3. ABF Alex Beka Franziska, LLC
Contents
Executive Summary
ABF, LLC is a technology transfer agency
Company Summary
 Wastewater collection and treatment facilities.
Risk Analysis
 Road construction
Market Analysis
 Airports and airway facilities.
Sales Strategy
 Waterways.
 Docks or ports.
 School buildings.
 Solid-waste disposal facilities.
 Electricity and communication infrastructure.
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4. ABF Alex Beka Franziska, LLC
Contents
Executive Summary
 Provide and connect local sources in Nigeria.
Company Summary
 To develop a start-up agency that will grow to
profitability.
Risk Analysis
 At least three large scale commercial contracts
Market Analysis
over the next two years.
Sales Strategy
 Exceed customers expectations
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5. ABF Alex Beka Franziska, LLC
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
“Provide the highest quality support services
for infrastructure systems in Nigeria”
Sales Strategy
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6. ABF Alex Beka Franziska, LLC
Contents
Executive Summary
 Only agency who offers technology transfer for
infrastructure systems.
Company Summary
 Services and products that are delivered with
accuracy and timeliness
Risk Analysis
Market Analysis
 Located in Nigeria to fullfill our duties.
Sales Strategy
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7. ABF Alex Beka Franziska, LLC
Contents
Executive Summary
 Alex Tagbo, (40%)
◦ Operational and technical department.
Company Summary
 Beka Masinggil, (30%)
Risk Analysis
◦ Human resources management and
administration.
Market Analysis
Franziska Weiland, (30%)
Sales Strategy

◦ Sales and marketing department.
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8. ABF Alex Beka Franziska, LLC
Contents
Executive Summary  The legal form for our agency is the limited
Company Summary liability company.
Risk Analysis
 The name of our company is ABF, LLC
Market Analysis
Sales Strategy
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9. ABF Alex Beka Franziska, LLC
Contents
SWOT ANALYSIS
Executive Summary
STRENGTHS WEAKNESSES
Company Summary
Growing middle class (economically active) population Environmental Management
Large Informal Sector Inadequate infrastructure and poor maintenance culture
Commercial and Industrial Hub Traffic chaos (lost man-hours)
Risk Analysis
Gateway to landlocked West Energy crisis (high cost of doing business)
Market Analysis
OPPORTUNITIES THREATS
Sales Strategy Sub-saharan economic hub and fastest growing market High levels of tax evasion and avoidance
Developing an efficient and reliable public transport system Effect of global warming on coastline
Eco-Tourism Lack of real fiscal federalism
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10. ABF Alex Beka Franziska, LLC
Contents
Executive Summary  Lack of data, market less mature and market
Company Summary inefficiencies.
Risk Analysis
 Liquidity.
Market Analysis
 Network.
Sales Strategy
 Financial Planning.
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11. ABF Alex Beka Franziska, LLC
Contents
Executive Summary  ABF, LLC provides support service for small,
Company Summary medium and large-scale infrastructure
Risk Analysis
enterprises, government institutions,
Market Analysis
organizations
Sales Strategy
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12. ABF Alex Beka Franziska, LLC
Contents
Executive Summary  Niche strategy.
Company Summary  Our strategy will be customer specific.
Risk Analysis
Market Analysis
Sales Strategy
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13. ABF Alex Beka Franziska, LLC
Contents
Executive Summary  The infrastructure system in Nigeria.
Company Summary  Nigeria's public infrastructure.
Risk Analysis  The road system.
Market Analysis
Sales Strategy
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14. ABF Alex Beka Franziska, LLC
Contents
Executive Summary  Nigeria is a large market with a population
Company Summary about 140 Million people.
Risk Analysis
 The infrastructure sector is growing.
Market Analysis
 The government wants to spend 90% of the
Sales Strategy
capital budget in the infrastructure project
(public transport), especially in Lagos.
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15. ABF Alex Beka Franziska, LLC
Contents
Executive Summary ABF LLC will use direct distribution channels
Company Summary  Company homepage
Risk Analysis  Mail
Market Analysis  Trades
Sales Strategy
 Newspapers and Trade journals
 Telephone
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16. ABF Alex Beka Franziska, LLC
Contents
Executive Summary
 Located in Nigeria.
Company Summary
 Know how of the African culture, law etc.
Risk Analysis
 Working closely with the government in Nigeria.
Market Analysis
 Local network of companies, research
organizations, banks and private organizations.
Sales Strategy
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17. ABF Alex Beka Franziska, LLC
Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
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18. Contents
Executive Summary
Company Summary
Risk Analysis
Market Analysis
Sales Strategy
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