2. • Promoting Cheltenham Fashion Week in the lead up to the
event through the use of extensive social media marketing.
• Enhancing Silver Ball PR’s existing Facebook and Twitter social
media channels for maximum media coverage.
• Creating and maintaining further social media channels, such
as Pinterest, Tumblr, Youtube, LinkedIn etc.
3. • Connecting and communicating
interactively with the public and those involved, particularly
Cheltenham Fashion Week’s younger student demographic.
• Creating a buzz of the event with consistent updates in a
creative and innovative way, both textual and visual.
• Assisting Cheltenham Fashion Week in promoting information as
and when it comes, making Silver Ball PR a reliable source of all
news regarding the event.
• Establishing and maintaining media contacts through social
media channels, and monitoring potential media coverage
opportunities for Cheltenham Fashion Week.
4. • Creating engaging social media campaigns for exciting
audience interaction and promotion of CFW, such as
competitions and polls.
• Tapping into an extensive network of brands and companies in
the Gloucestershire area to further promote the event.
• Live updates from CFW, posting expert fashion advice from the
designers, sharing backstage video footage, and posting
pictures straight from the catwalk.
• Connecting with designers and journalists at the event itself,
allowing maximum media coverage.
