4. Pacific Asia Travel Association
US registered association
1952/53 Hawaii to promote the sustainable growth,
value & quality of tourism to, from & within “Pacific
Area” region
Global community of Tourism professionals incl. 755
corporate members (Govt + Pvte sector); 7,500+
individual members worldwide
HQ Bangkok 28 staff; 5 regions; 38 Chapters
5. Benefits of joining PATA Laos
Local: discount in each property
Networking locally
Build your network in the region (contacts with other
chapters, head office)
Promote your business during events, PATA website
PATA label (achievement)
Exposure for your business (website, newsletter)
6. Group Brainstorm at the end
What objectives could a PATA Chapter in our
destination have?
7. PATA Laos Chapter Keys to
success
Board of at least 6 Lao out of 10 active members
50% of Lao members
Large number of members (target 100)
From all parts of the industry (Public sector,
Airlines, Hotels, Restaurants, Transport, Agencies,
etc.)
From all over Laos (Vientiane, Luang Prabang,
Pakse)
8. PATA Laos Chapter planning
Setup PATA Vientiane Chapter in January 2013
Identify 10 key board members (power will be given
to the board to make decisions)
Vote the membership fee (board)
Collect membership fees (feb)
Introduction Meeting on the 18th of Jan
Launch party: 19th of Jan
Incorporate the association (6 months = July 2013)
10. PATA Laos Chapter Vision
Industry gatherings in Vientiane and Luang Prabang
every month -> networking, teamwork (HR, legal,
sales)
Establish a sustainable tourism development
committee for Laos and develop strategic plan.
Setup Education committee to develop & establish
student related opportunity and activities.
Set up Green committee -> promote greener practices
in the industry (oil into fuel, wastage into compost,
plastic bottles, share best practices and tips)
11. PATA Laos Chapter Vision
Work with Tourism sector to approach airlines
exploring international flight access in to Laos.
Rebrand Laos as a vibrant, unique must see country
and gateway to the Mekong.
Review unique selling points for Laos to ensure they
are current, user friendly & marketable.
Establish working relationship with government via
HQ & locally to drive long term joint planning.
Issue monthly press releases on what is happening in
Laos (festivals, events)
12. PATA Laos Chapter Vision
Knowledge sharing among the network: organize and
conduct tourism
events/workshops/seminars/meetings to promote the
dialogue/network/ knowledge sharing among
members and
Promote responsible tourism and sustainable
competition in tourism businesses industry.
Become ONE VOICE - increase membership among
tourism related businesses in the whole industry to
become one voice
13. Education Focus
Develop student interest in PATA early, networking
with PATA students worldwide.
Facilitate student engagement with industry in Laos.
Provide live projects for students to get involved in,
within the tourism industry.
Increase the level of interest for future prospective
employers.
Competition “Face of the future” (less than 25,
entrepreneur, movie showing the challenges they will
face in the future). Jury: PATA Executive board and a
visibility for their business (TBC)
14. Competition “Face of the future”
Entrepreneur, movie showing the challenges they will
face in the future.
Jury: PATA Executive board
Win promotion of their business in Asia (TBC)