Alexandre Bessa
389
Followers
Personal Information
Unternehmen/Arbeitsplatz
São Paulo Area, Brazil, SP Brazil
Beruf
Self-Employed Consultant
Branche
Advertising / Marketing / PR
Webseite
linkedin.com/in/alexandrebessa/
Info
I have an extensive expertise in customer behavior and demand generation with strong skills in project management, e-commerce and marketing campaigns using data analysis to drive decision-making. My career was developed in multinational large and medium-sized companies, always in the digital side of the business, building a record of achievements through a series of progressive management positions in the last 20 years, directly leading teams and also leading projects in a matrix structure.
Tags
digital
consumo
comportamento
economia
publicidade
persuasão
segmentação
social media marketing
marketing
big data
alunos
mercado
competencias
comunicação
mba
psicologia de massas
definição de projetos
tempo recursos; as fases de um projeto e como adap
escopo
psicologia de consumo
branding
exercícios
atributos intrínsecos e extrínsecos
comportamento de consumo
brand equity
mídia ganha; inovação
mídia comprada
mídia produzida
planejamento
filosofia
kurweill
adam curtis
redes sociais
arte
moeda social
reconhecimento
legitimao
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