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Why Green Investments Are Necessary
1. Why Green investments
are necessary?
[TheGreenO, 2009]
Our planet is our home, practicing an eco-
friendly life style and promoting green business
are some effective ways to stop global warming
and protect our global home from the dangers of
environmental impacts. Shifting our focus
towards eco-friendly living is a positive step
towards sustainability. Due to environmental
impacts, many companies are looking for green-
business opportunities and innovative ways to
make their business more eco-friendly. They are
spending more on eco- research to find new
products and ways in which they can reduce their
carbon foot print in our planet.
Multinational companies employs independent research wings and supports green communities
to promote eco-friendly living and sustainability. The main aim of these organizations is to
promote eco-friendly products and find green ways of living. Regional governments and eco
friendly communities help these green organizations by providing some tax-rebates, liberal
financial support and marketing assistance. Today, many understood the widespread ecological
impacts and started to encourage green initiatives of individuals as well as big corporates.
Since there is a growing awareness in the field of green-lifestyle, producers of eco-friendly
products and services have competitive advantage over other leading companies. The markets for
green products are growing rapidly making it a suitable climate for green-based investments and
finance options. Many stock market experts advice their clients to have a fresh look at the
sustainability indices of leading companies and recommend green stocks and bonds for their
future investments.
Sustainable stocks are better investment option for any green investor. The securities traded in
the market, directly benefits the investor as well as our environment. Adapting a green strategy,
starting a green business or environmental research is encouraged by governments, green
communities and eco-friendly organizations around the world. The stocks, bonds or funds
invested in these green companies help them to find new avenues for sustainable growth and
development.
Preference towards Green bonds will be more beneficial to the economy as well as our
environment. Many listed companies are focusing on their sustainability indices to get better
market share and price advantage over other securities. The latest trend indicates that investors
are inclined more towards these eco-friendly companies and found them as a suitable investment
option for future. Even during recession, some green stocks performed well and the business
prospectuses of such bonds are growing exponentially.