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Il Digital (e i social media) a servizio dell'Arte, ed.2016

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Una chiacchierata con gli studenti IULM sullo stato del digital in Italia e nel mondo, declinati al mondo dell'arte.
https://www.linkedin.com/in/alessiogarbin

Veröffentlicht in: Kunst & Fotos
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Il Digital (e i social media) a servizio dell'Arte, ed.2016

  1. 1. Hi Alessio Garbin
  2. 2. Who am i? Alessio Garbin
  3. 3. Who am i? Alessio Garbin
  4. 4. @alessiogarbin Alessio Garbin
  5. 5. @alessiogarbin Alessio Garbin
  6. 6. @alessiogarbin Alessio Garbin
  7. 7. “28,5 milioni gli italiani hanno navigato almeno una volta da pc, smartphone e tablet nel mese di febbraio 2016. Nel giorno medio, l’audience online ha raggiunto 22 milioni di utenti unici, collegati in media per 2 ore e 7 minuti. Hanno navigato almeno una volta da device mobili 22,4 milioni di utenti unici (il 50,7% degli italiani di 18-74 anni), 18,4 milioni nel giorno medio (il 41,6% dei 18-74enni).” Dati Audiweb febbraio 2016, pubblicati ad aprile 2016. Alessio Garbin
  8. 8. “Globally, people spend more than 50 minutes a day across Facebook's suite of apps (not including WhatsApp)” http://uk.businessinsider.com/how-much-time-do-people-spend-on-facebook-per-day-2016-4 Alessio Garbin
  9. 9. “Snapchat is telling potential advertisers that its worldwide daily active users, which at last count stood at more than 100 million, now spend an average of 25-30 minutes a day… 60% are also creating new content” http://uk.businessinsider.com/how-much-time-people-spend-on-snapchat-2016-3?r=US&IR=T Alessio Garbin
  10. 10. Let’s make a test! Alessio Garbin
  11. 11. Do you know…? https://www.behance.net/ Alessio Garbin https://www.youtube.com/watch?v=ysqnJX32ep4
  12. 12. Do you know…? https://dribbble.com/ Alessio Garbin
  13. 13. Do you know…? https://vine.co/ Alessio Garbin
  14. 14. Do you know…? http://mashable.com/ Alessio Garbin
  15. 15. Do you know…? https://www.evernote.com Alessio Garbin https://www.youtube.com/watch?v=Pjn6YkCY2yA
  16. 16. Do you know…? https://www.periscope.tv/ Alessio Garbin
  17. 17. Where were we? Alessio Garbin
  18. 18. Survey “American Attitudes Toward Art” Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
  19. 19. 22.7% of U.S. consumers discover art through social media channels like Instagram and Pinterest, while 20% of U.S. adults discover art through museums and 15.9% visit art galleries. Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
  20. 20. Almost half (44.3%) of young Millennials (age 18-24) and 33.8% of older Millennials (age 25-34) discover art through social media channels like Pinterest and Instagram. Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
  21. 21. 56.9% of young Millennials (age 18-24) and 51.6% of older Millennials (age 25-34) would buy art online, versus only 19% of Baby Boomers (age 65+). Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
  22. 22. Younger generations (age 18-34) are more likely to discover and purchase art online. Younger generations increasingly believe that art is a good investment. We can expect to see more young collectors investing in art, especially as they age and their average household income rises. Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
  23. 23. Despite preference for social media to discover art, consumers are still visiting museums and galleries. Developing a digital strategy will be important for reaching and attracting new visitors, especially younger generations of patrons. Alessio Garbinhttp://www.adamjamesbutcher.com/wp-content/uploads/2014/11/American-Attitudes-Toward-Art-Survey_Invaluable-2.pdf
  24. 24. #knowledge: Facebook universe Facebook, April 2016 Alessio Garbin
  25. 25. #knowledge: Youtube http://www.socialbakers.com/statistics/youtube/ Alessio GarbinApril 2016 YouTube has over a billion users - almost 1/3 of all people on the Internet - and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. Growth in watch time on YouTube has accelerated and is up at least 50% year over year for 3 straight years. YouTube is localized in 88 countries and can be accessed in 76 different languages, which covers 95% of the world’s internet population.
  26. 26. #knowledge: Youtube http://www.socialbakers.com/statistics/youtube/ Alessio GarbinApril 2016
  27. 27. #knowledge: Linkedin http://www.statista.com http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/ https://press.linkedin.com/about-linkedin Alessio Garbin
  28. 28. #knowledge: Tumblr http://www.statista.com Alessio Garbin
  29. 29. #knowledge: Pinterest http://www.business2community.com/infographics/19-pinterest-statistics-you-probably-dont-know-but-should-infographic-01328367#YdfA7uCQUMz7KArY.97 Alessio Garbin
  30. 30. #knowledge: vanity metrics Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin
  31. 31. #knowledge: vanity metrics Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin
  32. 32. #knowledge: vanity metrics Real time, captured May 7th 2016 http://www.fanpagekarma.com/Facebook-Ranking/Top-Museums Alessio Garbin
  33. 33. Alessio Garbin
  34. 34. Alessio Garbin
  35. 35. Content is king Distribution is queen Alessio Garbin
  36. 36. Content is king Distribution is queen Alessio Garbin Strategy
  37. 37. Content is king Distribution is queen Alessio Garbin Strategy Investment
  38. 38. Utenti • pretendono contenuti interessanti,
 > contenuto > forma > momento • concedono il loro tempo in maniera diversa,
 > piattaforma > momento > identità • producono loro stessi contenuti
 > qualità diversa > luoghi diversi > a volte introvabili > senza continuità • vogliono interagire, • vogliono tutto subito, • non sono fedeli, • ma pretendono continuità. Alessio Garbin
  39. 39. Utenti • pretendono contenuti interessanti,
 > contenuto > forma > momento • concedono il loro tempo in maniera diversa,
 > piattaforma > momento > identità • producono loro stessi contenuti
 > qualità diversa > luoghi diversi > a volte introvabili > senza continuità • vogliono interagire, • vogliono tutto subito, • non sono fedeli, • ma pretendono continuità. Alessio Garbin Non avere paura di sperimentare!
  40. 40. Experiment with social media Alessio Garbin
  41. 41. http://museumweek2016.org/en/ http://www.wired.it/internet/social-network/2016/04/04/museumweek-2016-conquista-twitter/ #contamination Alessio Garbin
  42. 42. http://shortyawards.com/category/8th/art #curiosity Alessio Garbin
  43. 43. https://www.youtube.com/watch?v=iwvZ4B9Cz4o #surprise Alessio Garbin Something mine…
  44. 44. Experiment with tech and apps Alessio Garbin
  45. 45. https://www.youtube.com/watch?v=AJGKjjQ7PmQ #usefulness Alessio Garbin
  46. 46. https://www.youtube.com/watch?v=V4AhHQj_Y6o #creativity Alessio Garbin
  47. 47. https://www.youtube.com/watch?v=TckqNdrdbgk #technology Alessio Garbin
  48. 48. Experiment with 3D printing Alessio Garbin
  49. 49. https://www.youtube.com/watch?v=emUlHFWcHck #creativity Alessio Garbin
  50. 50. http://www.shapeways.com/marketplace/art/ #creativity Alessio Garbin http://www.digitalartsonline.co.uk/topic/3d-printing/ https://www.youtube.com/watch?v=3f_sf-Nabrs
  51. 51. Experiment with mobile sites Alessio Garbin
  52. 52. Experiment with mobile sites Alessio Garbin
  53. 53. http://dada-data.net/it/ #tradition revisited Dada-Data is a digital documentary consisting of interactive exercises, six DADA Hacktions, and a web anti-museum, the DADA-Dépôt. Dada-Data was launched on the day of the 100th anniversary of the DADA movement. Alessio Garbin
  54. 54. https://www.nextrembrandt.com #passion “Can technology and data bring back to life one of the greatest painters of all time? Discover the story behind The Next Rembrandt, a new painting created from historical Rembrandt data” Alessio Garbin
  55. 55. http://www.fornasetti.com/it/storia #history revisited Fornasetti is a historic design brand, known for its ironic and unique style. POMO designed the website as an harmonious picture of heterogeneous elements, Alessio Garbin
  56. 56. http://www.fornasetti.com/en/secretpage #crazyness Fornasetti is a historic design brand, known for its ironic and unique style. POMO designed the website as an harmonious picture of heterogeneous elements, including a playful Secret Page… Alessio Garbin
  57. 57. Do you know…? https://www.oculus.com/en-us/ Alessio Garbin
  58. 58. Do you know…? https://www.google.com/intl/it_it/get/cardboard/get-cardboard/ Alessio Garbin
  59. 59. Do you know…? http://www.lastampa.it/2016/04/19/tecnologia/news/ecco-otto-bot-di-telegram-che-ti- semplificano-la-vita-e-come-usarli-o1HmFzC1FcyIwx05e6lYVI/pagina.html Alessio Garbin
  60. 60. Do you know…? https://www.kickstarter.com Alessio Garbin
  61. 61. Do you know…? https://www.ted.com/ Alessio Garbin
  62. 62. Linkology https://www.lightspacetime.com/art-blog/top-10-reasons-why-artists-fail-with-social-media/ Alessio Garbin http://www.apollo-magazine.com/can-art-exist-on-social-media/ http://www.theartcareerproject.com/social-media-your-art-career-best-practices-advantages/4026/ https://www.americanexpress.com/us/small-business/openforum/articles/6-social-media-tips-for-artists-and-gallery-owners/ http://www.mtv.com/news/2733019/if-social-media-is-now-considered-art-then-i-am-an-artist-and-so-are-you/ http://www.wix.com/blog/2015/12/15-magnificent-websites-created-by-artists-and-illustrators/ http://theabundantartist.com/social-media/ https://www.thinkwithgoogle.com/intl/it-it/article/la-creativita-e-un-lavoro-difficile/ http://tribune.com.pk/story/1086829/social-media-and-art-finding-your-footing-in-the-digital-age/ http://www.newtimes.co.rw/section/article/2016-04-21/199148/ http://www.popsci.com/wildlife-control-marries-tech-and-insanely-catchy-beats http://www.popsci.com/wildlife-control-marries-tech-and-insanely-catchy-beats http://www.thefader.com/2016/04/18/kimberly-drew-museummammy https://www.youtube.com/watch?v=FgGSgb_0gy0 http://uk.complex.com/style/2014/10/15-works-of-art-inspired-by-social-media/lee-walton http://www.summitdaily.com/news/21603903-113/an-art-affair-art-and-social-media http://www.juliusdesign.net/30431/chi-e-il-creative-strategist-e-quali-sono-le-sue-competenze/ http://www.wmagazine.com/culture/art-and-design/2016/05/art-on-instagram-love-watts/photos/ http://www.brandingmagazine.com/2016/04/14/is-designing-inspiring-art-for-your-own-social-media-a-gateway-to-success/ http://www.summitdaily.com/news/21603903-113/an-art-affair-art-and-social-media https://news.artnet.com/art-world/millennials-prefer-social-media-over-museums-473222 https://marketingthink.com/the-art-of-social-business-marketing-for-artists-art-shows-and-art-galleries/ http://www.bhaesa.com/blog/why-museums-galleries-should-stop-hiring-social-media-staff http://www.recoverreputation.com/social-media-and-online-reputation-management-for-art-galleries-museums-collectors-artists-institutions-and-the-art-world/ http://www.recoverreputation.com/the-social-media-guide-for-art-fairs-how-galleries-institutions-collectors-artists-and-visitors-can-use-it-to-build-an-online-reputation/ http://www.blouinartinfo.com/news/story/950074/insider-tips-from-the-art-worlds-social-media-pros-part-1-of-3 http://www.beniculturali.it/mibac/multimedia/MiBAC/images/upload/original-images/1453303487874_Top-30-ok.jpg
  63. 63. Thank you Alessio Garbin

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