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Facebook is the world's largest social network and charities are keen to create communities and engage with supporters there, yet few are using any of Facebook's tools to raise any money effectively. Based on data from Facebook and JustGiving, we show you how to prompt donors to share their donations and the pound value of a Facebook share compared to other social networks. You'll also hear Facebook's own advice to charities on using the platform, and how a charity has successfully done so.
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The way UK charities responded to the crisis in Haiti using digital media was a watershed in charity use of social media and digital storytelling. Here we look at what they did, the tools they used, and how those lessons can be taken into everyday charity communications. Presentation was given at the IoF #DigiFun2010 conference in Edinburgh, 18th May 2010.
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