From the website to the mobile applications, from wearable devices to biometrical systems of authentication: innovation is driving the way we make payments. Cash is from Past, the notes and coins in few years will be in the Museums as elements of study. Write the credit card on a mobile? This is from the past! UX and new technologies in service of mCommerce to make easier and smoother the mobile checkout experience: new trends on Authentication, authorization and passwords to bring to the users a satisfying and compelling experience. In this talk I’ll speak about the evolution experimented in the mobile payment world, highlighting the most important trends: the collapse of the cash because of the growth of mobile apps, biometrical systems, future payments on mobile devices, etc.

1. Alberto López
Braintree_Dev.
<Advocate/>
Cash is from Past
UX in service of mCommerce

2. здрасти
source

3. @AlbertusLM@Braintree_Dev

4. @PayPalDev @AlbertusLM
@AlbertusLM@Braintree_Dev

5. Alberto López
Braintree_Dev.
<Advocate/>
Cash is from Past
UX in service of mCommerce

6. UX
@AlbertusLM@Braintree_Dev
mCommerce

7. &UX
@AlbertusLM@Braintree_Dev
mCommerce

8. U> ser e perienceX
@AlbertusLM@Braintree_Dev

9. @AlbertusLM@Braintree_Dev
goo.gl/YCqByt
goo.gl/X69Q8o
goo.gl/Ps7Wsd
is that a great User eXperience?

10. @AlbertusLM@Braintree_Dev
“it depends”

11. @AlbertusLM@Braintree_Dev
what is UX?
"User experience" encompasses all aspects of
the end-user's interaction with the company,
its services, and its products.
Nielsen & Norman

12. what is UX?
Sum of
a simple
equation
business goals
+ customer goals
+ user interface
+ back end process
user experience
@AlbertusLM@Braintree_Dev
by Joe Natoly

13. @AlbertusLM@Braintree_Dev
Usability
≠
User eXperience
≠
User Interface
and what is not UX?

14. &mCommerceUX
@AlbertusLM@Braintree_Dev

15. mCommerce
@AlbertusLM@Braintree_Dev
>

16. mPayments
@AlbertusLM@Braintree_Dev
>

17. @AlbertusLM@Braintree_Dev
in terms of…
…presence
mCommerce
mPayments
…making revenue
mCommerce
mPayments

18. @AlbertusLM@Braintree_Dev
types of mPayments?
mPayments mWalletsmPurchases

19. @AlbertusLM@Braintree_Dev
types of mPayments?
mPurchases
old style…

20. @AlbertusLM@Braintree_Dev
types of mPayments?
mPurchases
newstyle…
1click

21. @AlbertusLM@Braintree_Dev
types of mPayments?
mPayments

22. @AlbertusLM@Braintree_Dev
types of mPayments?
mWallets

23. @AlbertusLM@Braintree_Dev
why?
mPayments
&mCommerceUX

24. @AlbertusLM@Braintree_Dev
“payments are painful”

25. @AlbertusLM@Braintree_Dev
some facts
> >
6.8B 3.5B 2.1B
“Things You Should Know About The Mobile Payment Market” Rishahb Soft, Sept ‘ 14

26. @AlbertusLM@Braintree_Dev
some facts
using the phones at…
out & about
84%
home
96%
shop
83%
coffee shop
61%
public transport
45%
“Does your business have a mobile strategy?” Judo, Mar 2014

27. @AlbertusLM@Braintree_Dev
Alberto’s facts
in the toilet
100%

28. @AlbertusLM@Braintree_Dev
Great success!
Off
Topic

29. @AlbertusLM@Braintree_Dev
how?
mPayments
&mCommerceUX

30. @AlbertusLM@Braintree_Dev
everything is about speed

31. Amazing jewellery store

34. @AlbertusLM@Braintree_Dev

35. @AlbertusLM@Braintree_Dev

36. @AlbertusLM@Braintree_Dev
everything is about speed

37. @AlbertusLM@Braintree_Dev
be social
before
checkout

38. @AlbertusLM@Braintree_Dev
be visual
before
checkout

39. @AlbertusLM@Braintree_Dev
be visual
during
checkout

40. @AlbertusLM@Braintree_Dev
be visual
during
checkout

41. @AlbertusLM@Braintree_Dev
give feedback
during
checkout

42. @AlbertusLM@Braintree_Dev
29%
of mobile shoppers abandoned the checkout process
because they were requested to register before
buying

43. @AlbertusLM@Braintree_Dev
be simple
One Touch™
Merchant app
PayPal app
Merchant app
during
checkout

44. @AlbertusLM@Braintree_Dev
be simple
Merchant app
PayPal app
Merchant app
One Touch™
during
checkout

45. @AlbertusLM@Braintree_Dev
be simple
Merchant app
PayPal app
Merchant app
One Touch™
during
checkout

46. @AlbertusLM@Braintree_Dev
be simple
Merchant app
PayPal app
Merchant app
One Touch™
during
checkout

47. @AlbertusLM@Braintree_Dev
42%
of consumers have abandoned a purchase because of
a safety or security reason

48. @AlbertusLM@Braintree_Dev
show you’re safe
during
checkout

49. @AlbertusLM@Braintree_Dev
show you’re safe

50. John Doe
4111 1111 1111 1111
11/15
@AlbertusLM@Braintree_Dev
be safe
PAY

51. @AlbertusLM@Braintree_Dev
be safe
PAY

52. xasdasdjas12345
@AlbertusLM@Braintree_Dev
be safe
PAY

53. @AlbertusLM@Braintree_Dev
be safe
PAY

54. @AlbertusLM@Braintree_Dev
49%
mobile shoppers don’t shop more on their
smartphone because they don’t know how to do it

55. @AlbertusLM@Braintree_Dev
teach users
before
checkout

56. @AlbertusLM@Braintree_Dev
teach users
first use
before
checkout

57. @AlbertusLM@Braintree_Dev
speak clear!
during
checkout

58. @AlbertusLM@Braintree_Dev
speak clear!
during
checkout

59. @AlbertusLM@Braintree_Dev
79%
of consumers would have more payment options on
the checkout page

60. @AlbertusLM@Braintree_Dev
be global
OFF
ON
ON
ON
ON
OFF
ON
ON
ON
ON
FUTURE
Payment Method
C&D Cards

61. @AlbertusLM@Braintree_Dev
be innovative

62. @AlbertusLM@Braintree_Dev
>Conclusions

63. think first on mobile
@AlbertusLM@Braintree_Dev
be mobile
my friend

64. @AlbertusLM@Braintree_Dev
be the costumer

65. @AlbertusLM@Braintree_Dev
test test test…

66. @AlbertusLM@Braintree_Dev
be aware of changes

67. @AlbertusLM@Braintree_Dev
>Questions

68. ask him
Source'photo

69. Alberto López
alberto.lopez@getbraintree.com
@AlbertusLM / @Braintree_Dev