Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
Mobile development Belgium
Mobile development Belgium
Wird geladen in …3
×

Hier ansehen

1 von 14 Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Andere mochten auch (20)

Anzeige

Ähnlich wie Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint (20)

Aktuellste (20)

Anzeige

Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint

  1. 1. CHALLANGES IN THE MOBILE SPACE<br />Milan, 07-21-2009Vodafone Graduate ProgramCandidate: Alberto Lia<br />
  2. 2. SUMMARY <br />Mobile Ecosystem<br />Hot trends in mobile<br />Competitors’ positioning<br />Vodafone’sopportunity<br />Conclusions<br />WHAT ARE THE KEY CHALLENGES FACING VODAFONE?<br />
  3. 3. Convergence :<br /><ul><li>Devices
  4. 4. Software
  5. 5. Internet
  6. 6. Industrysectors
  7. 7. Web</li></ul>Fragmentation<br />Demandforopenness<br />Internet<br />Converg. space<br />Cell phones<br />PC<br />Cellular network<br />MOBILE ECOSYSTEM<br />
  8. 8. Networks are spo<br />HOT TRENDS IN MOBILE<br />1. Networks are speeding up<br />
  9. 9. HOT TRENDS IN MOBILE<br />1. Networks are speeding up<br />3G deployments are driving mobile data usage.<br />+100% by 20131<br />20% of MNO revenue <br />1. 2008 Informa Media Report<br />
  10. 10. HOT TRENDS IN MOBILE<br />2. Smartphonetolead in developedcountries<br />+12,7% in Q1 20091<br />1. 2009 Gartner Report<br />
  11. 11. HOT TRENDS IN MOBILE<br />3. Demandofcompellingapps and services<br />
  12. 12. HOT TRENDS IN MOBILE<br />3. Demandofcompellingapps and services<br />Payspecialattentionto:<br />Mobile 2.0<br /><ul><li>Location basedservices
  13. 13. Social networking
  14. 14. Usergeneratedcontents
  15. 15. M-Advertising
  16. 16. M-Commerce
  17. 17. Mobile TV
  18. 18. Mobile CloudComputing</li></ul>NearFieldCommunication<br />$60B in 20121<br />1. Report Buyer<br />
  19. 19. COMPETITORS<br />
  20. 20. COMPETITORS’ POSITIONING<br />
  21. 21. OPPORTUNITYVODAFONE’S…<br />To deliver a Unique and Natural User Experience<br />
  22. 22. FOCUSING ON ... <br />1. Shorttermopportunity:<br />Promote “mobile” as a (cloud) computingplatformbuildinganOPEN ECOSYSTEM with 3rd party service providers, exploiting Vodafone’s assets<br /><ul><li>MobileWidget
  23. 23. Mobile applications and services
  24. 24. Push Location BasedServices and Social Network</li></ul>2. Mid-termopportunity:<br /><ul><li>Provideseamlessfixed/mobile VoIPservicesover 3+G network</li></li></ul><li>CONCLUSIONS<br />Mobile Market is turbolent<br />Many new promising technologies<br />Huge demand for openness and for personal compelling services<br />Comparison of competitors’ market position<br />Opportunity to enhance mobile widget/apps<br />Opportunity to provide VoIP services <br />
  25. 25. THANKS!<br />ANY QUESTION?<br />

Hinweis der Redaktion

  • Personalization, compelling, ……user centered

×