Presentation prepared for Vodafone. Got much success.

1. CHALLANGES IN THE MOBILE SPACE Milan, 07-21-2009Vodafone Graduate ProgramCandidate: Alberto Lia

2. SUMMARY Mobile Ecosystem Hot trends in mobile Competitors’ positioning Vodafone’sopportunity Conclusions WHAT ARE THE KEY CHALLENGES FACING VODAFONE?

4. Software

5. Internet

6. Industrysectors

7. WebFragmentation Demandforopenness Internet Converg. space Cell phones PC Cellular network MOBILE ECOSYSTEM

8. Networks are spo HOT TRENDS IN MOBILE 1. Networks are speeding up

9. HOT TRENDS IN MOBILE 1. Networks are speeding up 3G deployments are driving mobile data usage. +100% by 20131 20% of MNO revenue 1. 2008 Informa Media Report

10. HOT TRENDS IN MOBILE 2. Smartphonetolead in developedcountries +12,7% in Q1 20091 1. 2009 Gartner Report

11. HOT TRENDS IN MOBILE 3. Demandofcompellingapps and services

13. Social networking

14. Usergeneratedcontents

15. M-Advertising

16. M-Commerce

17. Mobile TV

18. Mobile CloudComputingNearFieldCommunication $60B in 20121 1. Report Buyer

19. COMPETITORS

20. COMPETITORS’ POSITIONING

21. OPPORTUNITYVODAFONE’S… To deliver a Unique and Natural User Experience

23. Mobile applications and services

25. THANKS! ANY QUESTION?