Offer For Developers Of Casual Games.

2. F
ounded in 1999, we are one of the
largest publishers of casual games
worldwide. Our publishing portfolio
consists of about 130 projects created by
its own studies as well as outside teams.
We invite casual game developers to work
with us to create world-class, commercially
successful projects on the PC, Mac®,
iPhone®, PSP®, Android®, Nintendo DS® and
social networks. The terms of cooperation
are individual to each case.
Publishing casual games is a multi-step
process encompassing the journey
Offer for of a game from an idea to a finished
product.
developers
of casual
games
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3. Introducing a new game on the market is
accompanied by risks of failure that can
result from a variety of bad decisions, from
a poorly chosen genre to the wrong kind of
soundtrack.
Through their thorough knowledge of the
casual gaming market, its idiosyncrasies and
trends, as well as the structure and needs of
the audience for casual games, our producers
can help you to avoid these risks.
Some of the games published
with support from our producers:
1.Production • Farm Frenzy® (developed by Alawar
Melesta)
• Beach Party Craze® (developed by Alawar
Five-BN)
• Vampire Saga: Pandora’s Box
(developed by GO!Games)
• Magic Encyclopedia® (developed by
Vendel Games)
• Gourmania (developed by Butterfly iSoft)
• The Treasures of Montezuma®
(developed by Shape Games)
• Plus more than 90 other games
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4. IMPORTANT COMPONENTS
The process of preparing a game for release
should take into account the massive
number of details, all of which can affect the
product’s commercial success. One of the
PROJECT MANAGEMENT
most important components is workplace
coordination and project management.
We will take on all of the administrative,
COORDINATION AND
financial and legal issues during the game
development process, allowing you to
ONE OF THE MOST
concentrate on developing a quality product.
2.Administration
IS WORKPLACE
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5. In order to promote your game more
successfully, we will take care of the
necessary marketing, including:
• Creating a set of promotional materials
(game descriptions, graphics, banners,
trailers, press reviews and more)
• Support through its own Web sites (with
a design reflecting the style of your
game, banners, Flash versions, mass
emailings and more)
• Support on external Web sites (banners,
Flash versions and more)
3.Marketing
support
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6. We localize games for sale on markets
in Europe and Asia.
All of the games we publish are translated
into English, Russian, German, and in
certain cases, localizations into more
than 15 additional languages also can be
done. Localization includes professional
text editing, literary treatment and linguistic
testing. The work is performed by native
speakers and accompanied by a complete set
of marketing materials.
4.Localizations
We can localize games into the
following languages:
Chinese
Czech
English
French
Hebrew
Italian
German
Japanese
Korean
Russian
Spanish
Plus nine additional languages
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7. The quality of the games we publish is one of Alawar is a leading European distributor
the main motivations behind our publishing of casual games, selling several million
policies. Each game goes through extensive games each year. We sell games through
testing in different areas, during which our own distribution channels in Europe,
possible mistakes are uncovered. The entire Asia and North America, and in such
testing process is accompanied by exhaustive countries as Russia, Germany, Poland,
reporting that sometimes includes video Ukraine, Israel and others.
recordings.
Our Web sites:
Types of testing:
• Alawar.com
• Discovery of functional errors • Alawar.ru
• Check for compatibility with various • Alawar.ua
computer and OS configurations • Alawar.pl
5.Testing • Testing of balance and gameplay
• Linguistic testing
• External beta test
6.Release •
•
Alawar.co.il
Alawarspiele.de
through our
distribution
Testing of channels
balance and
gameplay
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8. Together with participants in our Alawar We are one of the largest suppliers of casual
Affiliate Program, we sell games on more than games worldwide. Thanks to partnerships
500 Web sites, including the largest ones on with 60 online distributors, an international
the Russian Internet and other segments of audience totaling over 250 million people
the online space. (according to the Casual Games Association)
knows and enjoys our products.
7.Distribution through our 8.Worldwide Distribution partners:
Alawar Affiliate Program distribution
and more
and more
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9. About Founded in 1999, Alawar Entertainment
specializes in the development, publication
and distribution of casual games, reaching
Alawar audiences in over 60 countries worldwide.
The company is the leading distributor of
casual titles in Eastern Europe and has
published more than 200 casual PC games,
including some of the industry’s leading
downloadable series like Farm Frenzy®,
Craze® and The Treasures of Montezuma®.
Alawar recently extended its offerings onto
the iPhone®w, PLAYSTATION®3, Nintendo DS™
and Mac® gaming platforms, and in 2010
plans to enter the social games and MMO
markets as well as expand onto other leading-
edge platforms.
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10. Five internally-owned development
studios are a part of Alawar:
Platforms
Many of Alawar’s games have received worldwide
acclaim and become bestsellers in many countries:
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11. Contacts:
Publishing games through Alawar: Mailing addresses and phone numbers:
Kirill Plotnikov In the U.S.:
Vice President of Publishing 901 N. Pitt Street, Ste. 325
E-mail: authors@alawar.com Alexandria, VA 22314,
USA
Game aqusition (Russia, Poland, Sweden, Tel.: + 1 615 785 7472
Finland, Czech Republic, Israel): Fax: + 1 309 413 6859
Anastasia Yurkina
Aqusition manager In Russia:
E-mail: yurkina@alawar.com Russkaya-41,
Novosibirsk 630058,
For more information: Russia
Tatiana Chernova, Tel/fax: + 7 383 332 81 33
Director of Marketing communications and PR
E-mail: pr@alawar.com