12. Google Web Search
• 100 Billion Search Queries Per Month
• Most Used Search Engine on the Internet
– PageRank
– Snapshots; Index PDFs, Word Docs Etc
– SEO
– Multiple Language Search
13.
14. Google Image Search
• Image Search Engine
• Results Based on Filename of Image
• Can Also Purposefully Upload Your Own Image
to Be Available In Google Image Search
23. Google + “Local” Tab
• Type in an Address and Google + Shows You
Service Businesses and Associated Zagat Score
• Peers Can Write Reviews Which Show As
Recommendations (Get Recommendations
From Those You Know Over Those of
Strangers)
• You MUST Have a Google + Page to Benefit
34. Google “Wallet”
• Mobile Payment System
• Allows Users to Store Debit Cards,
Credit Cards, Loyalty Cards and Gift Cards
• Allows Users to Redeem Sales
Promotions on Mobile Phone
• All Major Credit Cards
• Currently, No Charge to Users or
Merchants and Profits By Providing
Sponsored Ads
35. Google Wallet
• Security
– Pin
– Additional User Security
– Stores Encrypted User Information on a Chip
– Android Device Can Be Locked Too
– Wallet Device Must Be In Proximity to a PayPass Reader
– Additional Transactions Require PIN to be Entered Again
36. Google “Shopper”
• Will “Push” Offers to Users Phone
– Today’s Offers: Single Offer Redemmable for
Discounted Goods or Services in Their Area
– Nearby Offers: Offers That Nearby Businesses
Have Submitted Through Google Places
37.
38. Google Merchant Center/Google
Shopping
• Database Into Which Any User Can Add
Almost Any Type of Content
• Text, Images etc
• If Google Finds it Relevant, Content May
Appear On Shopping Search Engine, Google
Maps or Even Web Search
• Structured to be Like “Craigslist”
39.
40. • Attract more potential buyers. Google
Shopping helps you to reach shoppers while
they are searching for items to buy on Google.
• Control your product information. With
Google Shopping, you can maintain the
accuracy and freshness of your product
information, so your customers find the
relevant, current items they're looking for.
41. Google “Adsense”
• Earn revenue by showing relevant and
engaging ads alongside your online content
• Delivers Text-Based Google AdWords Ads
Relevant to Site Content Pages
• Places Banner Ads on Websites
42.
43. Google “Adwords”
• Advertise in Sponsored Links Next to Search
Results
• Boost Website Traffic and Sales
• Pay-per-click, per impression or “cost per
mille”
• One Headline Consisting of 25 characters and
Two Additional Text Lines Consisting of 35
Characters Each
47. Google “Translate”
• Instantly Translate from Any Language
• Use In Exam Room to Communicate With People of Other Cultures
• Instantly Impress With Your Technology and Acumen, and If Behind the
Phoropter They Don’t Even Have to Know
48. Google “Voice”
• Free Voice Communication System
• Provides Phone Number
• Phone Number Can Be Forwarded to
Simultaneously Ring up to 6 Other Phone
Numbers
• Unified Voice Mail Service
• SMS
• Free Outgoing Calls via “Click2Call” and 3rd
Party Dialers
49.
50. Google Voice
• Maintained in a Web Based Application
• Free PC-to-Phone Calling in North America
and PC-to-PC Calling Worldwide
• Domestic and Outbound Calls to US and
Canada are Free from US and Canada and $.01
per Minute Elsewhere
51. Google Voice Features
• Voicemail
• Free Txt Msg
• Call History
• Conference Calling
• Call Screening
• Call Blocking
• Voice Transcription to Text of Voicemail Msgs
– Audio Voicemails, Missed Call Notifications and/or
Txt Msgs can be Transcribed and Forwarded to
52.
53. Google Apps for Business a.k.a.
“Going Google” a.k.a. Google “Drive”
• Enables Your Company to Move Into “Cloud”
• Access Everywhere
• Safer than Hardware re Crashes
• BIG Push to use Google + as Web Based
Collaboration Tool
• Hold Face-to-Face Meetings Across the World
• Share Updates With Colleagues
• Work on Presentations Etc Together in Real
55. Google Apps for Business
• Business Ready
– $5 per user per month
– 25 Gig Inbox
– 5 Gig Drive Storage (upgradable)
– Custom Email Addresses
– Unlimited Users
– Video Chat
– Calendar
– Document Editing
– Business controls
56. Google Apps for Business
• Vault adds
– Business-Critical Data Archiving
– Data Retrieval for Investigation
– Company-Wide Data Discovery and Export
57. Google Apps for Business Meets
Google +
• When Posting on G+, Can Mark Post as
“Restricted”, Creating Corporate Social
Network
• Use “Hangouts” as Video Conferencing
Software
• Can Join a Multi-Way Video Chat via Hangouts
Directly from Gmail
• Can Share Google Docs in Your Hangout and
Edit Real-Time
• Can Send a Calendar Event With Direct Link to
58. Gmail
• Free Webmail Email Service
• Abundant Storage
• Intuitive “Search Based” Interface
• Mobile Access and Google Talk Integration
59. Google Calendar
• Free Online Calendar
• Gmail Integration
• Calendar Sharing
• “Quick Add” Function Allows Inserting Events
60. Google Calendar
• Android App Enables You to Sync and Manage
All Calendars Directly From Your Mobile
Device
• Collaborate on Events
• Use Keyboard Shortcuts for Ease
– Type “C” to Create a New Event
– Type “D” to Display Your Calendar in Day View
– Type “N” to View Next Date Range
61. Google Calendar
• Enable “World Clock” to Synchronize Meeting
Times for Other Time Zones
• Create a “To Do” List Which Appears Right
Next to Your Calendar
• Customize Notification Settings
62. Google “Docs”
• Document, Spreadsheet, Drawing and
Presentation Application
• Able to Collaborate and Publish As Well
• Integrated into Google Drive
63. HelloFax
• Have Docs on Your Computer? – Fax Them From Drive
• Waiting For a Fax? Have it Sent to Your Doc Folder and Access From Anywhere
74. Google+ Ripples
• Google+ Ripples creates an interactive graphic of the
public shares of any public post or URL on Google+ to
show you how it has rippled through the network
and help you discover new and interesting people to
follow.
• Ripples shows you:
– Who has publicly shared a post or URL and the comments
they’ve made
– How a post or URL was shared over time
– Statistics on how a post or URL was shared
77. Hangout Specialized Apps
• Cacoo – Create Mind Maps, Collaborate on
Diagrams and Work on Projects
• SlideShare – Create Slideshow Presentations
and Share Them With Others in Hangout
• ConceptBoard – Giant Whiteboard in
Hangouts Where Everyone Can Just “Dump”
Ideas to View
• ScreenShare – Click “Screenshare” at the Top
of Your Screen and Do Tech Support With
Friends, Family or Colleagues
83. Google “Groups”
• Discussion Service and Archive
– Join a Group
– Make a Group
– Publish Posts
– Track Favorite To[pics
– Write a Set of Group Web Pages Updateable by
Members
– Share Group Files
84. Google + Events
• Great Way to Document an Event
• Create an Event
• Share With Your Google + Friends
• Don’t Have to Sign Up for Google + To Get the
Invite
• Send Messages to Specific Guests Instead of
Whole Lists
• Attendees Can Share Photos Live As They
Happen During Event by Enabling “Party
85. Store Photos in Google + Cloud
Automatically
• Great Way to Ensure You Never Lose an Image
• Enable “Automatic Upload Feature on iPhone
or Android
• Every Pic you Take Automatically Stored in the
Cloud
• Can Set Sharing to Include or Exclude People
88. Google “Latitude”
• Put Emails of Friends/Family or Colleagues
• Their Location Shows on a Map
89. Google “Panoramio”
• Add Photos
• Tag Them With Keywords, Text and Links so Your Business Becomes Part of Google’s
Business 3D Landscape
90. Google Now
• Intelligent Personal Assistant
• Natual Language User Interface to Answer
Questions, Make Recommendations and
Perform Actions
• Passively Delivers Information to the User
That it Predicts They Will Want Based on
Search Habits
91. Google Now
• Specialized Cards
– Activity Summary (Walking and Biking)
– Birthday
– Events
– Flights
– Movies
– News
– Next Meetings
– Places
– Public Alerts
93. Google “Cloud Print”
• connects your printers to the web.
• can make your home and work printers
available to you and anyone you choose
• works on your phone, tablet, PC, and any
other web-connected device you want to print
from.
94. Google “Scholar”
• Indexes Full Text of Scholarly Articles
• Peer Reviewed Online Journals of Europe and
US
95. Google Business Solutions
• Feedburner, Adwords, Adsense, Analytics,
Enterprise Search Solutions, Google Apps,
Google Local Business Center, Google
Merchant Center, Google Trusted Stores,
Postini, Google Webmaster Central, Google
Ad Manager, Google Maps, Google Website
Optimizer, Google Site Search and Google
Friend Connect
97. Google Analytics
• Traffic Statistics Generator for Defined
Websites
• Adwords Integration
• Optimize Campaigns
• Analyze Website, Blog or Video Traffic
• Dashboard Presentation of Data and Graphs
Over Specified Time Periods
98. Google “Alerts”
• Email Notification Service
• Sends Alerts Based on Chosen Terms
Whenever There are New Results
• Available for News and Video As Well
99. Google “Trends”
• Find Keywords and Related Search Terms as
They Trend Over Time
• Learn How People Are Using Google To Find
the Products and Services You Hope to Be
Found For
100. Google Correlate
• Find searches that correlate with real-world
data
• find terms that vary in a similar way to your
own time series, enter your data using the link
above. Or take a look at these examples to see
which search terms:
• …are more popular in winter
• …were most likely to be issued in 2005
• …match the pattern of actual flu activity
101. Google Correlate
• Search terms are often popular in some states
and less popular in others. To find terms
whose pattern of activity across the United
States reflects your own US states dataset,
enter your data using the link above. Or, you
can find terms correlated with:
• …the state's latitude
• …being in New England
• …annual rainfall in the state
103. Google “Schemer”
• Find New Things to Do In Your City
• Share With Friends and Locals
• Great if You’re In a New City for a Night and
Want to Explore
104. Custom Google Maps for
Personalized Navigation
• Add Addresses Relevant to Your Life
• Toss in New Addresses of Businesses or Places
You Like
• As You Discover New Places, Add Them
• Share With Family/Friends
105. Google “Specialized Search”
• Blog Search
• Custom Search – create customized search
experience
– Allws Creators to Select What Websites Will be
Used
– Eliminates Unwanted Websites or Info
– Can Attach it To Your Blog or Website
• Patent Search
106. “Speak to Tweet”
• Telephone Service in Collaboration With
Twitter
• Allows Users to Phone a Specific Number and
Leave a Voicemail
• A Tweet is Automatically Posted on Twitter
With a Link to the Voice Message Stored on
Google’s “Say Now”
• Used in the Egyptian Revolution
107. Did You Know . . . .
• Can Use Search Bar as a Calculator?
• Dictionary Definitions
– Use “Define” before Query ie “Define Philosophy”
• Synonym Search
– Use Tilde Sign Before Query
• Can Use as Unit Conversion Tool
– i.e. Type in Search Tool “10.5 cm in inches”
108. Did You Know . . .
• Local Business – “Italian Food 20850”
• Movie Showtimes – “Movies 20850”
• Trip Planning – “American Airlines 253”
• Currency Conversion – “150 E in USD”
• “Fill in the Blank” Feature
– Add Asterisk (*) at the part of the sentence you
want finished into search box i.e.
“Isaac Newton Discovered *”
109. Did You Know . . .
• Track Packages Via UPS, Fedex, USPS by
Typing Tracking Number Directly Into Search
box
Editor's Notes
Why people would spend more time on Google + than facebook, twitter and other networks?
access to the most data on internet for users and advertisers
drive SERPs
+1 button,
the social activities are taking place on Google itself, so number of +1 button clicks on a given page has an effect on that page's organic rankings.
Most profitable SEO effort to get +1’s in SERPs secondary to “likes” on fbook or tweets
Google + Profile data
Opportunities for Google to better understand you
Unveil your occupation, employment history, education, places lived, birthday and gender – even add links your associated with
Ties down your associations that can be interpreted by the algorithm
Google + Button
Used to glean insights on authoritative status updates, images, webpages etc
Not only is the +1 button included on every post within Google Plus and on content publishers' Websites, but it's literally sitting next to every single search result that Google returns.
For people who surf the Internet, this feature revolutionizes the way people search the web. If a website has a lot of Plus symbols then there is a good chance that the surfer will like the content as well, especially if one of the people who likes the content is in the surfer’s circle of friends and family. It makes internet searches more relevant, as search engines are more and more pushing personalisation so that people who search will see real recommendations from people they trust
Google + circles
Seen as a vote for people, like links are votes for websites
Allows google to better understand the influencers within it’s network
Google + Sparks
Sparks = interests
Build interests into profile – gives Google another layer of targeting – by understanding your interests they can interpret the weight of your voting abilities on given subject matters
Google + Hangouts
Could possibly “listen in” and interpret your video chats, deriving data out of those
Localization Data
Google + integrates heavily straight out of the box w mobile
GPS location setting is prominent and a key focus – great for advertisers
Location data also helps determine relevance, on a user level and on a per status update level for geographic queries
Google Goggles – image and facial recognition software
So, if you’re logged into your Google Account, and you search at Google, you may see search results that include content that your buddies have shared. This could consist of news products, internet pages, images, as well as movies.
So, if you’re logged into your Google Account, and you search at Google, you may see search results that include content that your buddies have shared. This could consist of news products, internet pages, images, as well as movies.
begun to integrate web content material which has been shared with you privately through their Google Plus social network together with public content material on the web. next step in determining what is relevant to personalized search queries
Individuals search results greatly influenced by their circles of friends.
Only if you are logged into your account
Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you.
your friends’ online experiences are more relevant to your personal search results than links and domain authority. When you’re signed in to Google all you need do is toggle between the two very different, yet seemingly relevant, search results.
Presumably if you find that your personalized search results in Google Search Plus Your World lack relevancy, you be well advised to start finding some new friends.
With more data on you, the author, Google can better tweak algorithm to point of supreme relevancy
Activity inside Google+ helps algorithms understand your affinities are towards your business/area of expertise
Google is able to deliver results based off of the data on you and other users, so having people connect to you from your industry is essential.
Sites rank higher because they have data that Google+ interpreted as “most relevant” to a particular “conversation”.
Need a solid fan base on various social networks
Share content and engage in discussions and shared status updates